Prose
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The ad
SURPRISE: Get 60% OFF your first Prose order when you click today!* 🎯 Formulas made for your hair goals ⭐️ 600,000+ 5-star Prose product reviews** on Review & Refine® 😊 The Prose Promise™: Love your first order (or it’s on us) 🤳 Take the consultation to get your custom routine 💇♀️ For soft, shiny hair, frizz control, and more *when you subscribe. No commitment. Cancel anytime. ** https://prose.com/reviews
Get 60% OFF custom haircare from Prose
Shop nowThe funnel behind it
Offer: Subscribe to any 3+ haircare products to claim your FREE Grand Beach Bag ($32 value)
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page demonstrates strong messaging alignment and mobile design, but is severely hampered by poor page speed (27/100). The offer is clear and compelling with multiple trust signals (600K+ reviews, money-back guarantee, free gift). The CTA is prominent and the mobile layout is clean. However, the critical weakness is performance—a 27 PageSpeed score will cause significant abandonment before users even see the offer. The page needs urgent optimization (image compression, lazy loading, code minification). Additionally, the subscription requirement could be surfaced more prominently earlier in the funnel to avoid surprise friction at checkout.
What this funnel does right. Steal these.
- Mobile experience: Mobile layout is clean and optimized. Beach bag image displays well. CTA button is appropriately sized and tappable. Good vertical scrolling experience.
- Social proof: Strong social proof with '600,000+ 5-star reviews' mentioned in ad. Landing page shows product imagery but could display review count/ratings more prominently.
- Message match: Excellent alignment between ad and landing page. Both emphasize 60% off, free gift, and custom formulas. Consultation angle is consistent.
- Offer clarity: 60% off + free gift ($32 value) is clearly stated. Subscription requirement is mentioned but could be more prominent on landing page itself.
- Call to action: 'UNLOCK OFFER' button is clear and prominent. However, it's not immediately obvious what happens next (consultation flow vs. direct checkout).
- Trust signals: Prose Promise™ and review references build trust. Brand logo visible. However, no visible security badges, guarantees, or return policy on this section of page.
- Headline: Clear and benefit-driven ('custom haircare'), matches ad headline well. Could emphasize the free gift or subscription angle more.
Where it's weak
- Page speed: PageSpeed score of 27 is critically poor. Slow load times will significantly impact conversion rates and user experience, especially on mobile.
Full breakdown
'UNLOCK OFFER' button is clear and prominent. However, it's not immediately obvious what happens next (consultation flow vs. direct checkout).
PageSpeed score of 27 is critically poor. Slow load times will significantly impact conversion rates and user experience, especially on mobile.
Prose Promise™ and review references build trust. Brand logo visible. However, no visible security badges, guarantees, or return policy on this section of page.
Mobile layout is clean and optimized. Beach bag image displays well. CTA button is appropriately sized and tappable. Good vertical scrolling experience.
Clear and benefit-driven ('custom haircare'), matches ad headline well. Could emphasize the free gift or subscription angle more.
Strong social proof with '600,000+ 5-star reviews' mentioned in ad. Landing page shows product imagery but could display review count/ratings more prominently.
Excellent alignment between ad and landing page. Both emphasize 60% off, free gift, and custom formulas. Consultation angle is consistent.
60% off + free gift ($32 value) is clearly stated. Subscription requirement is mentioned but could be more prominent on landing page itself.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.