Alya Skin Australia
Facebook · Instagram · Audience Network · Video
The ad
You know your skin best — we’re just here to back you up. Build your own bundle and save up to 30% off while you’re at it. No fluff — just Aussie-made formulas your skin loves. 💕
Build Your Bundle & Save up to 30% 💕
Shop nowThe funnel behind it
Offer: Build your own bundle and save up to 30% off. Pick your favorites, mix and match, and unlock exclusive savings tailored to your routine.
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This bundle builder page effectively communicates the core offer (customizable bundles with tiered discounts up to 30%) and aligns well with the ad messaging. The visual product presentation is clean and the discount structure is transparent. However, the page suffers from critical performance issues (PageSpeed 34), which will severely impact conversion rates through increased bounce and abandonment. Social proof is minimal (single review), and trust signals are underdeveloped for an e-commerce page. The 3-item minimum requirement creates friction before checkout. The 10% off popup is a good retention tactic but may distract from bundle building. Mobile experience is acceptable but not optimized. The page would benefit from: (1) urgent speed optimization, (2) more customer reviews/testimonials, (3) trust badges and guarantees, (4) reducing friction in the bundle selection process.
What this funnel does right. Steal these.
- Message match: Strong alignment between ad and page. Ad promises 'Build your own bundle and save up to 30%' — page delivers exactly this with customizable bundle builder and tiered discounts.
- Offer clarity: Clear tiered discount structure (10%, 20%, 30% OFF) prominently displayed. Bundle pricing shown with savings calculation. Offer is easy to understand.
- Call to action: Primary CTA 'Add bundle to cart' is clear and action-oriented. However, requires 3 items minimum before activation, which creates friction. Secondary CTAs ('Add to bundle') are visible but scattered across products.
- Mobile experience: Responsive layout works on mobile. Product cards stack vertically. Form fields are appropriately sized. Popup modal for 10% off is mobile-friendly. Minor: some text could be larger for readability.
- Headline: Headline 'Bundle & Save Your Way' is clear and benefit-driven. Matches ad promise. Could be more specific about discount range upfront on page.
Where it's weak
- Page speed: PageSpeed score of 34 is critically poor. Significantly impacts user experience, bounce rate, and conversions. Major CRO blocker. Needs immediate optimization.
Full breakdown
Primary CTA 'Add bundle to cart' is clear and action-oriented. However, requires 3 items minimum before activation, which creates friction. Secondary CTAs ('Add to bundle') are visible but scattered across products.
PageSpeed score of 34 is critically poor. Significantly impacts user experience, bounce rate, and conversions. Major CRO blocker. Needs immediate optimization.
Alya Skin branding present. 'Australian Native Berries' and 'Aussie-made' messaging builds trust. Limited trust signals: no security badges visible, minimal reviews, no guarantees/returns policy prominently displayed. Privacy/Terms links present at bottom.
Responsive layout works on mobile. Product cards stack vertically. Form fields are appropriately sized. Popup modal for 10% off is mobile-friendly. Minor: some text could be larger for readability.
Headline 'Bundle & Save Your Way' is clear and benefit-driven. Matches ad promise. Could be more specific about discount range upfront on page.
One 5-star review visible at bottom (Amy M.). Limited social proof for a bundle page. No trust badges, testimonials, or user-generated content prominently featured. Review is positive but singular.
Strong alignment between ad and page. Ad promises 'Build your own bundle and save up to 30%' — page delivers exactly this with customizable bundle builder and tiered discounts.
Clear tiered discount structure (10%, 20%, 30% OFF) prominently displayed. Bundle pricing shown with savings calculation. Offer is easy to understand.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.