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Alya Skin Australia

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All Alya Skin Australia ads & funnels →Meta Ad Library

Days running

352 days

Funnel score

65/100

Page speed

30/100

The ad

You know your skin best — we’re just here to back you up. Build your own bundle and save up to 30% off while you’re at it. No fluff — just Aussie-made formulas your skin loves. 💕

Build Your Bundle. Get Up to 30% Off.

Shop now

Angle: Empowerment through customization with quality assuranceHook: Relatability/validationFormat: Video

View this ad in Meta Ad Library →

The funnel behind it

Offer: Build your own bundle and save up to 30% off. The more you buy the more you save.

Full landing page teardown →Visit landing page →

65/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This bundle customization page effectively communicates the core offer (tiered discounts up to 30%) and provides clear product selection with pricing. The page structure guides users through a 3-step process with visual feedback. However, critical performance issues (PageSpeed 30) will severely hamper conversion. Social proof is minimal (one review), and trust signals are weak for an e-commerce page. The popup discount offer (10% off first order) is well-executed but competes with the bundle offer. Mobile experience is solid, but speed degradation on mobile devices will be particularly damaging. The page would benefit from: (1) urgent performance optimization, (2) more customer testimonials/reviews, (3) trust badges and guarantees, (4) streamlined CTA hierarchy, and (5) stronger emphasis on 'Aussie-made' positioning from the ad.

What this funnel does right. Steal these.

Mobile experience: Responsive layout works well on mobile. Product cards stack vertically. Form fields are appropriately sized. Navigation is accessible. Minor: popup form could be more mobile-optimized with better spacing.
Offer clarity: Clear tiered discount structure (10%, 20%, 30% off) based on bundle size. Pricing visible per product. 'The more you buy the more you save' messaging is explicit.
Call to action: Primary CTA 'Add bundle to cart' is clear and action-oriented. However, multiple secondary CTAs ('Add to bundle' buttons) create decision friction. CTA color (maroon) has adequate contrast but could be more prominent.
Headline: Strong headline 'Bundle & Save Your Way' matches ad promise. Clear value proposition. However, uses different wording than ad headline ('Build Your Bundle. Get Up to 30% Off'), creating minor disconnect.
Message match: Good alignment: ad promises 'Build your own bundle and save up to 30%' and page delivers exactly that. 'Aussie-made formulas' mentioned in ad but not prominently featured on page. Minor mismatch in headline wording.

Where it's weak

Page speed: PageSpeed score of 30 is critically poor. Likely slow image loading, unoptimized assets, and JavaScript execution issues. This severely impacts conversion rates and user experience, especially on mobile.

Full breakdown

Call to action7/10

Primary CTA 'Add bundle to cart' is clear and action-oriented. However, multiple secondary CTAs ('Add to bundle' buttons) create decision friction. CTA color (maroon) has adequate contrast but could be more prominent.

Page speed3/10

PageSpeed score of 30 is critically poor. Likely slow image loading, unoptimized assets, and JavaScript execution issues. This severely impacts conversion rates and user experience, especially on mobile.

Trust signals6/10

Alya Skin branding is consistent. Privacy policy and terms linked at bottom. However, no visible security badges, money-back guarantees, or certifications. Single review provides minimal trust. 'Australian Native Berries' ingredient callout adds some credibility but needs more emphasis.

Mobile experience8/10

Responsive layout works well on mobile. Product cards stack vertically. Form fields are appropriately sized. Navigation is accessible. Minor: popup form could be more mobile-optimized with better spacing.

Headline7/10

Strong headline 'Bundle & Save Your Way' matches ad promise. Clear value proposition. However, uses different wording than ad headline ('Build Your Bundle. Get Up to 30% Off'), creating minor disconnect.

Social proof6/10

One 5-star review visible at bottom from Carolyn L. praising night cream. Limited social proof for a bundle page—only single testimonial shown. No trust badges, certifications, or aggregate ratings visible.

Message match7/10

Good alignment: ad promises 'Build your own bundle and save up to 30%' and page delivers exactly that. 'Aussie-made formulas' mentioned in ad but not prominently featured on page. Minor mismatch in headline wording.

Offer clarity8/10

Clear tiered discount structure (10%, 20%, 30% off) based on bundle size. Pricing visible per product. 'The more you buy the more you save' messaging is explicit.