Alya Skin Australia
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The ad
𝘽𝘼𝘾𝙆 𝙄𝙉 𝙎𝙏𝙊𝘾𝙆: 𝘾𝙪𝙨𝙩𝙖𝙧𝙙 𝙂𝙡𝙖𝙯𝙚 𝙈𝙤𝙞𝙨𝙩𝙪𝙧𝙞𝙨𝙚𝙧 🍑 The rich, creamy moisturiser everyone loved (and sold out) is finally back. This glow-giving formula drenches skin in long-lasting hydration, leaving it instantly dewy and radiant. Powered by Ceramides, Squalane, and Hyaluronic Acid for all-day nourishment and a healthy, cushioned glow. Shop now: https://alyaskin.com.au/products/custard-glaze-moisturiser
Custard Glaze is back 🩷
Shop nowThe funnel behind it
Offer: Buy 3, Get 50% OFF
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This is a well-executed product page for a returning bestseller. The page successfully leverages social proof through extensive customer reviews and testimonials, which is the strongest conversion element. The promotional offer (Buy 3, Get 50% OFF) is clearly communicated and creates urgency. Product benefits are detailed and supported by ingredient transparency and usage instructions with visual guides. The main weakness is the PageSpeed score of 54, which suggests performance optimization is needed—this could be costing conversions, especially on mobile. The CTA is clear but could be more visually prominent. Overall, the page effectively converts the ad promise into a compelling product experience with strong social validation.
What this funnel does right. Steal these.
- Social proof: Excellent social proof: 63 reviews with 4.6-star rating, multiple 5-star customer testimonials with photos/videos showing real usage. Specific results highlighted (93% said skin felt more dewy/radiant, 90% saw texture improvement). Named reviewers add credibility.
- Call to action: Clear 'ADD TO CART' button in burgundy (brand color) is prominent and easy to locate. Secondary 'Share' option available. CTA placement is good, though button could be more visually dominant.
- Trust signals: Strong trust signals: brand logo present, detailed product information, ingredient transparency (Ceramides, Squalane, Ginseng listed), FAQ section addressing common concerns, real customer reviews with photos/videos, clear pricing ($39.99), and professional product presentation.
- Message match: Strong alignment between ad and landing page. Ad emphasizes 'back in stock' and glow-giving hydration formula; page reinforces this with promotion, product benefits, and customer testimonials validating the claims.
- Offer clarity: Clear product positioning with 'Buy 3, Get 50% OFF' promotion prominently displayed. Product benefits (hydration, glow, ceramides/squalane/ginseng) are well-articulated in description.
- Mobile experience: Mobile layout is functional with stacked elements, readable text, and accessible buttons. Product images are clear. However, some sections (like FAQ) could be more mobile-optimized for easier scrolling/interaction.
- Headline: Product name 'Custard Glaze Moisturiser' is clear and matches ad. However, lacks urgency or emotional hook beyond the product name itself on the page.
Where it's weak
- Page speed: PageSpeed score of 54 indicates moderate performance issues. Page loads but likely has noticeable delays, which can impact conversion rates and user experience on mobile devices.
Full breakdown
Clear 'ADD TO CART' button in burgundy (brand color) is prominent and easy to locate. Secondary 'Share' option available. CTA placement is good, though button could be more visually dominant.
PageSpeed score of 54 indicates moderate performance issues. Page loads but likely has noticeable delays, which can impact conversion rates and user experience on mobile devices.
Strong trust signals: brand logo present, detailed product information, ingredient transparency (Ceramides, Squalane, Ginseng listed), FAQ section addressing common concerns, real customer reviews with photos/videos, clear pricing ($39.99), and professional product presentation.
Mobile layout is functional with stacked elements, readable text, and accessible buttons. Product images are clear. However, some sections (like FAQ) could be more mobile-optimized for easier scrolling/interaction.
Product name 'Custard Glaze Moisturiser' is clear and matches ad. However, lacks urgency or emotional hook beyond the product name itself on the page.
Excellent social proof: 63 reviews with 4.6-star rating, multiple 5-star customer testimonials with photos/videos showing real usage. Specific results highlighted (93% said skin felt more dewy/radiant, 90% saw texture improvement). Named reviewers add credibility.
Strong alignment between ad and landing page. Ad emphasizes 'back in stock' and glow-giving hydration formula; page reinforces this with promotion, product benefits, and customer testimonials validating the claims.
Clear product positioning with 'Buy 3, Get 50% OFF' promotion prominently displayed. Product benefits (hydration, glow, ceramides/squalane/ginseng) are well-articulated in description.
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