Alya Skin Australia
Facebook · Instagram · Audience Network · Video
The ad
You know your skin best — we’re just here to back you up. Build your own bundle and save up to 30% off while you’re at it. No fluff — just Aussie-made formulas your skin loves. 💕
Build Your Bundle. Get Up to 30% Off.
Shop nowThe funnel behind it
Offer: Build your own bundle and save up to 30% off (10%, 20%, or 30% depending on items selected). Get 10% off first order via popup.
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page effectively communicates the bundle offer with clear pricing tiers and good message-to-ad alignment. The bundle builder interface is intuitive and mobile-friendly. However, the page suffers from critical performance issues (PageSpeed 20) that will significantly harm conversion rates and user experience. The lack of social proof (reviews, testimonials, ratings) is a major missed opportunity for a skincare brand where trust is paramount. The popup overlay with 10% discount offer is attention-grabbing but may feel intrusive. The 3-item minimum requirement for bundle discounts creates potential friction. Overall, the page has solid structural CRO elements but is undermined by poor technical performance and insufficient trust-building elements.
What this funnel does right. Steal these.
- Mobile experience: Mobile-responsive design with stacked product cards, readable text, and accessible buttons. Popup overlay is properly sized. Navigation and product selection appear functional on mobile.
- Message match: Excellent alignment between ad promise ('Build Your Bundle. Get Up to 30% Off') and landing page content. Page delivers exactly what ad promises with clear bundle builder interface.
- Offer clarity: Clear tiered discount structure (10%, 20%, 30% OFF) prominently displayed. Bundle savings messaging is explicit and easy to understand.
- Call to action: Multiple CTAs present ('Add to bundle' buttons throughout, 'Get my 10% off now' in popup, 'Add bundle to cart'). Primary CTA is clear but requires 3 items minimum, which may create friction. Popup CTA is prominent.
- Headline: Strong action-oriented headline 'Build Your Bundle. Get Up to 30% Off.' matches ad and page intent. However, 'Bundle & Save Your Way' on page is slightly softer than ad headline.
Where it's weak
- Page speed2/10
PageSpeed score of 20 is critically poor. This severely impacts user experience, conversion rates, and SEO. Likely causes: unoptimized images, render-blocking resources, or excessive JavaScript.
- Social proof4/10
Minimal social proof present. No customer testimonials, reviews, ratings, or user-generated content visible. Only brand mention ('Aussie-made formulas') in ad copy. Footer newsletter signup is weak proof element.
Full breakdown
Multiple CTAs present ('Add to bundle' buttons throughout, 'Get my 10% off now' in popup, 'Add bundle to cart'). Primary CTA is clear but requires 3 items minimum, which may create friction. Popup CTA is prominent.
PageSpeed score of 20 is critically poor. This severely impacts user experience, conversion rates, and SEO. Likely causes: unoptimized images, render-blocking resources, or excessive JavaScript.
Moderate trust signals: Aussie-made claim, brand logo present, privacy policy linked, terms visible. However, no customer reviews, ratings, guarantees, or security badges visible. Popup discount offer may feel slightly aggressive.
Mobile-responsive design with stacked product cards, readable text, and accessible buttons. Popup overlay is properly sized. Navigation and product selection appear functional on mobile.
Strong action-oriented headline 'Build Your Bundle. Get Up to 30% Off.' matches ad and page intent. However, 'Bundle & Save Your Way' on page is slightly softer than ad headline.
Minimal social proof present. No customer testimonials, reviews, ratings, or user-generated content visible. Only brand mention ('Aussie-made formulas') in ad copy. Footer newsletter signup is weak proof element.
Excellent alignment between ad promise ('Build Your Bundle. Get Up to 30% Off') and landing page content. Page delivers exactly what ad promises with clear bundle builder interface.
Clear tiered discount structure (10%, 20%, 30% OFF) prominently displayed. Bundle savings messaging is explicit and easy to understand.
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Your own page
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