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Alya Skin Australia

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All Alya Skin Australia ads & funnels →Meta Ad Library

Days running

352 days

Funnel score

60/100

Page speed

18/100

The ad

You know your skin best — we’re just here to back you up. Build your own bundle and save up to 30% off while you’re at it. No fluff — just Aussie-made formulas your skin loves. 💕

Build Your Bundle. Get Up to 30% Off.

Shop now

Angle: Empowerment through customization with quality assuranceHook: Relatability/validationFormat: Video

View this ad in Meta Ad Library →

The funnel behind it

Offer: Build your own bundle and save up to 30% off. No fluff — just Aussie-made formulas your skin loves.

Visit landing page →

60/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page has a solid offer-to-page match and clear bundle mechanics, but suffers from critical performance issues (PageSpeed 18) that will severely limit conversions. The page structure is logical (product showcase → bundle builder → social proof at bottom), but social proof is minimal and trust signals are weak. The popup offer (10% off) is aggressive and may create friction. The 3-item requirement for maximum discount isn't clearly communicated upfront, potentially causing confusion. Mobile experience is acceptable but not optimized. The biggest conversion killer is the abysmal page speed—this needs immediate remediation before any other optimizations matter.

What this funnel does right. Steal these.

Message match: Strong alignment: ad promises 'Build your own bundle and save up to 30%' and page delivers exactly that. 'Aussie-made formulas' mentioned in ad is supported by brand positioning. Popup offer (10% off first order) is standard but not mentioned in ad.
Mobile experience: Mobile-responsive layout with stacked product cards. Touch-friendly buttons. However, the bundle requirement indicator ('3 item(s) required') is small and easy to miss. Popup form is readable but takes up significant screen real estate.
Headline: Direct and action-oriented ('Build Your Bundle. Get Up to 30% Off'). Matches page content well. However, it's generic and doesn't differentiate Alya Skin or highlight the 'Aussie-made' angle mentioned in ad body.
Offer clarity: Bundle discount structure is clear (10%, 20%, 30% OFF tiers visible), but the 'up to 30%' messaging requires 3 items which isn't immediately obvious in ad copy. Pricing shown per product but bundle savings mechanism could be clearer upfront.

Where it's weak

Page speed: PageSpeed score of 18 is critically poor. This will cause high bounce rates, especially on mobile. Likely image optimization and code issues. Severely impacts user experience and conversion potential.
Trust signals: Basic trust elements present: brand logo, privacy policy link, terms visible. However, no security badges, limited social proof, no customer review count, no money-back guarantee visible. 'Aussie-made' is a trust signal but not prominently featured. Popup email capture feels transactional rather than trust-building.

Full breakdown

Call to action6/10

Multiple CTAs present ('Add to bundle' buttons, 'Add bundle to cart', 'GET MY 10% OFF NOW' in popup). Primary CTA is somewhat buried. The popup CTA is aggressive but the main bundle CTA requires 3 items before activation, creating friction. No urgency messaging.

Page speed2/10

PageSpeed score of 18 is critically poor. This will cause high bounce rates, especially on mobile. Likely image optimization and code issues. Severely impacts user experience and conversion potential.

Trust signals5/10

Basic trust elements present: brand logo, privacy policy link, terms visible. However, no security badges, limited social proof, no customer review count, no money-back guarantee visible. 'Aussie-made' is a trust signal but not prominently featured. Popup email capture feels transactional rather than trust-building.

Mobile experience7/10

Mobile-responsive layout with stacked product cards. Touch-friendly buttons. However, the bundle requirement indicator ('3 item(s) required') is small and easy to miss. Popup form is readable but takes up significant screen real estate.

Headline7/10

Direct and action-oriented ('Build Your Bundle. Get Up to 30% Off'). Matches page content well. However, it's generic and doesn't differentiate Alya Skin or highlight the 'Aussie-made' angle mentioned in ad body.

Social proof6/10

One 5-star review visible at bottom ('I feel like my skin has never been and it's so much brighter. Love!!') but minimal social proof overall. No trust badges, testimonial volume, or user-generated content prominently displayed. Review appears cut off/incomplete.

Message match8/10

Strong alignment: ad promises 'Build your own bundle and save up to 30%' and page delivers exactly that. 'Aussie-made formulas' mentioned in ad is supported by brand positioning. Popup offer (10% off first order) is standard but not mentioned in ad.

Offer clarity7/10

Bundle discount structure is clear (10%, 20%, 30% OFF tiers visible), but the 'up to 30%' messaging requires 3 items which isn't immediately obvious in ad copy. Pricing shown per product but bundle savings mechanism could be clearer upfront.