Alya Skin Australia
Facebook · Instagram · Audience Network · Video
The ad
Your 2-step routine for dewy skin 💗 Cleanse with our Micellar Foaming Cleanser, then layer on the Pink Marine Collagen Sleep Mask. @ugcbyabbiegrace_ keeping it simple for glowy, bouncy skin.
Dewy Skin, Simplified ✨
Shop nowThe funnel behind it
Offer: 40% OFF SITEWIDE
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This is a product collection page that does several things well: it displays a sitewide 40% discount prominently at the top, shows 30 products with clear pricing and star ratings, and includes multiple trust signals (customer reviews visible at bottom, 5-star ratings on products). However, it struggles with message-match to the ad—the ad promotes a specific 2-step routine (Micellar Cleanser + Pink Marine Collagen Sleep Mask) but the page shows a generic product grid with no hero section highlighting this routine. The popup offer (10% off first order) conflicts with the sitewide 40% discount messaging. Mobile experience appears functional but the popup modal dominates the view. The page lacks a clear narrative connection between the ad's "dewy skin simplified" promise and the product selection shown.
What this funnel does right. Steal these.
- Trust signals7/10
- Social proof7/10
Where it's weak
- Message match2/10
- Headline3/10
- Call to action5/10
Full breakdown
Call to action
5/10Primary CTA 'GET MY 10% OFF NOW' is prominent in the popup but conflicts with sitewide offer; secondary CTAs (shopping cart icons) are small and scattered across product cards.
- Large, high-contrast button 'GET MY 10% OFF NOW' in burgundy stands out in popup
- Shopping cart icons on each product are accessible and clear
- Multiple CTAs available (popup form, product add-to-cart buttons)
- Primary CTA is buried in a popup that blocks the main product grid
- No clear 'Shop Now' button matching the ad's CTA language visible above the fold
- Cart icons are small and secondary; no prominent 'Shop the Routine' or 'Shop Now' button for the featured products
Page speed
6/10PAGESPEED_SCORE of 61 converts to approximately 6/10; page loads but has room for optimization.
- Product images load and display
- Navigation and interactive elements respond
- PAGESPEED_SCORE of 61 indicates moderate performance issues
- Popup modal may add rendering overhead
- Multiple product images on grid may slow initial load
Trust signals
7/10Page displays consistent 5-star ratings, customer testimonial, and clear brand identity (Alya Skin logo), but lacks security badges, return policy visibility, or detailed company information above the fold.
- 5-star customer review from 'Brianna J.' praising product quality and results
- Consistent 5-star ratings across all visible products
- Clear brand logo and professional design throughout
- No security badges (SSL, payment icons) visible above the fold
- Return policy and terms only visible in footer, not prominently displayed
- No 'About Us' or company credibility information visible on main page
Mobile experience
6/10Mobile layout is functional with stacked product cards and accessible navigation, but the popup modal dominates the viewport and form fields are cramped.
- Product grid adapts to mobile with single-column layout
- Navigation menu accessible via hamburger icon
- Product images and prices are readable on mobile
- Popup form takes up entire screen on mobile, blocking product browsing
- Form fields (First Name, Email, Phone) are cramped and difficult to fill on small screens
- No easy way to dismiss popup and browse products without completing form
Headline
3/10The page headline 'Products' is generic and does not connect to the ad's promise of 'Dewy Skin, Simplified' or the specific 2-step routine mentioned.
- Headline is clear and scannable
- Generic 'Products' heading has no connection to ad messaging about dewy skin routine
- No hero section or subheading reinforcing the ad's specific product pairing
- Misses opportunity to echo ad's 'simplified' positioning
Social proof
7/10Multiple 5-star ratings visible on product cards throughout the grid, and a customer review from 'Brianna J.' with 5 stars at the bottom praising product effectiveness.
- 5-star ratings displayed on every product card (e.g., Australian Native Berries Moisturiser, Pink Clay Mask)
- Customer testimonial at bottom: 'Brianna J.' with 5-star review saying products make skin 'feel super clean and fresh'
- Consistent star ratings across multiple products builds credibility
- No review count visible next to star ratings (e.g., '4.8 stars from 2,100 reviews')
- Only one customer review visible at bottom; more testimonials would strengthen proof
- No trust badges, certifications, or brand credentials shown
Message match
2/10Ad promotes a specific 2-step routine (Micellar Cleanser + Pink Marine Collagen Sleep Mask) but landing page shows generic product grid with no hero section, bundle highlight, or routine-focused messaging.
- Both products mentioned in ad (Pink Clay Mask visible as 'Australian Pink Clay Mask') are present on the page
- No hero section or featured bundle highlighting the 2-step routine from the ad
- Generic 'Products' page with 30 items shown; no focus on the specific cleanser + mask pairing
- Ad's 'dewy skin simplified' narrative completely absent from page copy
Offer clarity
6/10Two competing offers are visible: '40% OFF SITEWIDE' at top and '10% OFF YOUR FIRST ORDER' in popup, creating confusion about which discount applies.
- Sitewide discount clearly stated at top banner
- Specific product prices shown with original and sale prices
- Popup offer has clear call-to-action button
- Two conflicting discount messages (40% vs 10%) confuse which offer is primary
- Popup blocks product view and doesn't explain offer terms clearly
- No explanation of how discounts stack or which applies to which products
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