Alya Skin Australia
Facebook · Instagram · Audience Network · Video
The ad
Your 2-step routine for dewy skin 💗 Cleanse with our Micellar Foaming Cleanser, then layer on the Pink Marine Collagen Sleep Mask. @ugcbyabbiegrace_ keeping it simple for glowy, bouncy skin.
Dewy Skin, Simplified ✨
Shop nowThe funnel behind it
Offer: GET 10% OFF YOUR FIRST ORDER
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page captures the offer well but fails to maintain message continuity from ad to page. The ad's specific product narrative (2-step routine, named products, creator endorsement) is completely lost on a generic collection page. The 10% discount is clear, but the page doesn't reinforce why users should care about these specific products. PageSpeed issues at 55 will hurt mobile conversions. Social proof from the UGC creator is mentioned in the ad but absent from the page. The form is functional but trust signals are weak. Primary friction: disconnect between targeted product messaging and generic landing experience.
What this funnel does right. Steal these.
- Call to action: CTA button 'GET MY 10% OFF NOW' is prominent, contrasting color, and action-oriented. Clear and compelling.
- Offer clarity: 10% off first order is prominently displayed with clear terms ('Join our community' optional). Offer is specific and easy to understand.
- Mobile experience: Form fields are stacked vertically and appear mobile-optimized. CTA button is large and tappable. Layout is responsive but could benefit from better visual hierarchy.
- Headline: Ad headline 'Dewy Skin, Simplified' is clear and benefit-driven, but landing page shows generic 'GET 10% OFF YOUR FIRST ORDER' which doesn't reinforce the skincare benefit messaging.
Where it's weak
- Social proof: Ad mentions UGC creator (@ugcbyabbiegrace_) but landing page shows no social proof, testimonials, reviews, or creator attribution. Missed opportunity to leverage the ad's social proof element.
- Page speed: PageSpeed score of 55 indicates moderate performance issues. Mobile experience likely affected by slow load times, impacting conversion potential.
- Message match: Ad focuses on specific 2-step routine (Micellar Cleanser + Pink Marine Collagen Sleep Mask) with dewy skin benefit. Landing page is generic collection page with no product-specific messaging or routine positioning. Poor alignment.
Full breakdown
CTA button 'GET MY 10% OFF NOW' is prominent, contrasting color, and action-oriented. Clear and compelling.
PageSpeed score of 55 indicates moderate performance issues. Mobile experience likely affected by slow load times, impacting conversion potential.
Email capture form present but minimal trust signals. No visible security badges, brand credentials, or customer reviews on landing page. Privacy checkbox included but generic messaging.
Form fields are stacked vertically and appear mobile-optimized. CTA button is large and tappable. Layout is responsive but could benefit from better visual hierarchy.
Ad headline 'Dewy Skin, Simplified' is clear and benefit-driven, but landing page shows generic 'GET 10% OFF YOUR FIRST ORDER' which doesn't reinforce the skincare benefit messaging.
Ad mentions UGC creator (@ugcbyabbiegrace_) but landing page shows no social proof, testimonials, reviews, or creator attribution. Missed opportunity to leverage the ad's social proof element.
Ad focuses on specific 2-step routine (Micellar Cleanser + Pink Marine Collagen Sleep Mask) with dewy skin benefit. Landing page is generic collection page with no product-specific messaging or routine positioning. Poor alignment.
10% off first order is prominently displayed with clear terms ('Join our community' optional). Offer is specific and easy to understand.
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