Prose
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The ad
SURPRISE: Get 60% OFF your first Prose order when you click today!* 🎯 Formulas made for your hair goals ⭐️ 600,000+ 5-star Prose product reviews** on Review & Refine® 😊 The Prose Promise™: Love your first order (or it’s on us) 🤳 Take the consultation to get your custom routine 💇♀️ For soft, shiny hair, frizz control, and more *when you subscribe. No commitment. Cancel anytime. ** https://prose.com/reviews
Get 60% OFF custom haircare from Prose
Shop nowThe funnel behind it
Offer: Subscribe to any 3+ hair care products to claim your FREE Grand Beach Bag ($32 value)
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page does well with clear visual hierarchy, compelling offer presentation (60% off + free gift), and strong mobile optimization with a clean, focused design. However, it suffers from poor page speed (36/100), lacks social proof elements like customer reviews or testimonials, and the offer clarity is somewhat muddled by the subscription requirement and gift conditions that aren't immediately obvious. The message match is good—the ad promises 60% off and the page delivers—but the overall conversion potential is limited by technical performance issues and missing trust signals.
What this funnel does right. Steal these.
- Mobile experience: The page is beautifully optimized for mobile with large touch targets, readable text, and a single-column layout that's easy to navigate.
- Message match: Excellent alignment between ad promise ('60% OFF') and landing page offer; both emphasize the discount and free gift prominently.
- Call to action: The 'UNLOCK OFFER' button is prominent, high-contrast, and action-oriented with clear visual hierarchy.
- Headline: The headline 'Welcome Offer: 60% off + free gift' is clear, benefit-driven, and immediately communicates the value proposition.
- Offer clarity: The 60% off and free gift are clearly displayed, but the subscription requirement and conditions ('Subscribe to any 3+ hair care products') create some friction and confusion.
Where it's weak
- Page speed: PageSpeed score of 36 is critically poor and will cause significant bounce rates and user frustration on mobile devices.
- Social proof: The page lacks any customer reviews, testimonials, ratings, or trust badges—a significant missed opportunity given the ad mentions '600,000+ 5-star reviews.'
- Trust signals: While the brand is established, the page lacks visible trust signals like customer reviews, security badges, or the '600,000+ 5-star reviews' mentioned in the ad.
Full breakdown
The 'UNLOCK OFFER' button is prominent, high-contrast, and action-oriented with clear visual hierarchy.
PageSpeed score of 36 is critically poor and will cause significant bounce rates and user frustration on mobile devices.
While the brand is established, the page lacks visible trust signals like customer reviews, security badges, or the '600,000+ 5-star reviews' mentioned in the ad.
The page is beautifully optimized for mobile with large touch targets, readable text, and a single-column layout that's easy to navigate.
The headline 'Welcome Offer: 60% off + free gift' is clear, benefit-driven, and immediately communicates the value proposition.
The page lacks any customer reviews, testimonials, ratings, or trust badges—a significant missed opportunity given the ad mentions '600,000+ 5-star reviews.'
Excellent alignment between ad promise ('60% OFF') and landing page offer; both emphasize the discount and free gift prominently.
The 60% off and free gift are clearly displayed, but the subscription requirement and conditions ('Subscribe to any 3+ hair care products') create some friction and confusion.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.