Library/beauty· US

Prose

Facebook · Instagram · Messenger · Video

Active

All Prose ads & funnels →Meta Ad Library

Days running

4 days

Funnel score

70/100

Page speed

31/100

The ad

SURPRISE: Get 60% OFF your first Prose order when you click today!* 🎯 Formulas made for your hair goals ⭐️ 600,000+ 5-star Prose product reviews** on Review & Refine® 😊 The Prose Promise™: Love your first order (or it’s on us) 🤳 Take the consultation to get your custom routine 💇‍♀️ For soft, shiny hair, frizz control, and more *when you subscribe. No commitment. Cancel anytime. ** https://prose.com/reviews

Get 60% OFF custom haircare from Prose

Shop now

Angle: Limited-time discount + social proof + risk reversalHook: Surprise discount announcement with urgencyFormat: Video

View this ad in Meta Ad Library →

The funnel behind it

Offer: Subscribe to any 3+ haircare products to claim your FREE Grand Beach Bag ($32 value)

Visit landing page →

70/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page has solid messaging alignment and mobile optimization, but is severely hampered by poor page speed (31/100). The offer is clear and compelling with strong social proof elements. The CTA is prominent and the visual hierarchy guides users well. However, the critical speed issue will cause abandonment before users even see the offer. The page needs immediate performance optimization—image compression, lazy loading, and code minification are essential. Additionally, the subscription requirement could be more transparently displayed on the landing page (not just in fine print), and adding customer testimonials or trust badges would further improve conversion potential.

What this funnel does right. Steal these.

Mobile experience: Mobile layout is clean and optimized. Large touch targets, readable text hierarchy, and proper spacing. Image-heavy design works well on mobile.
Social proof: Strong social proof with 600,000+ 5-star reviews mentioned in ad. Landing page shows product imagery but could display review count or testimonials more prominently.
Message match: Strong alignment between ad and landing page. Both emphasize 60% off, free gift, and subscription model. Beach bag visual reinforces premium positioning.
Offer clarity: 60% off + free gift is clearly stated. Subscription requirement is mentioned but could be more prominent on landing page itself.
Call to action: 'UNLOCK OFFER' button is clear and prominent. However, ad says 'Shop now' while page says 'UNLOCK OFFER' - minor inconsistency. Button placement is good on mobile.
Trust signals: Prose Promise™ and review count build trust. Brand logo visible. Could benefit from security badges, guarantees, or customer testimonials on landing page itself.
Headline: Clear and benefit-focused ('custom haircare'), matches ad headline well. Could emphasize urgency or subscription requirement more.

Where it's weak

Page speed: PageSpeed score of 31 is critically poor. Slow load times will significantly impact conversion rates and user experience, especially on mobile.

Full breakdown

Call to action7/10

'UNLOCK OFFER' button is clear and prominent. However, ad says 'Shop now' while page says 'UNLOCK OFFER' - minor inconsistency. Button placement is good on mobile.

Page speed3/10

PageSpeed score of 31 is critically poor. Slow load times will significantly impact conversion rates and user experience, especially on mobile.

Trust signals7/10

Prose Promise™ and review count build trust. Brand logo visible. Could benefit from security badges, guarantees, or customer testimonials on landing page itself.

Mobile experience8/10

Mobile layout is clean and optimized. Large touch targets, readable text hierarchy, and proper spacing. Image-heavy design works well on mobile.

Headline7/10

Clear and benefit-focused ('custom haircare'), matches ad headline well. Could emphasize urgency or subscription requirement more.

Social proof8/10

Strong social proof with 600,000+ 5-star reviews mentioned in ad. Landing page shows product imagery but could display review count or testimonials more prominently.

Message match8/10

Strong alignment between ad and landing page. Both emphasize 60% off, free gift, and subscription model. Beach bag visual reinforces premium positioning.

Offer clarity8/10

60% off + free gift is clearly stated. Subscription requirement is mentioned but could be more prominent on landing page itself.