Based Supplies
Facebook · Instagram · Audience Network · Video
The ad
Most bathroom counters look like a chemistry lab. Dozens of products, zero results. Here's what the beauty industry won't tell you: beef tallow + raw honey can fix what 12 products can't. Tallow is bioidentical to skin's natural oils - instead of sitting on top creating a film, it absorbs completely and repairs from within. For anyone who's exhausted from trying everything with nothing to show for it, the answer might be to try almost nothing. Get your jar today and finally see yourself in the mirror again. 30-day money-back guarantee because we know it works! 🐄
Restore Your Skin in 3 Weeks!
Learn moreThe funnel behind it
Offer: All-in-one tallow + honey balm with natural ingredients, biocompatible moisturizer, soothing for sensitive skin, eco-friendly packaging. 30-day money-back guarantee.
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page effectively converts the ad's core message (simplicity + natural ingredients = skin repair) into a comprehensive sales funnel. Strengths include exceptional social proof (reviews + testimonials + credible logos), clear value proposition, and strong message-to-page alignment. The 5-benefit structure methodically addresses objections and builds confidence. However, critical weaknesses undermine conversion potential: (1) PageSpeed score of 48 is severely problematic—users will bounce before seeing social proof; (2) CTA mismatch between ad ('Learn more') and page ('Check Availability'); (3) Dense copy blocks on mobile; (4) Pricing not visible above fold. The page structure is sound, but technical performance is the primary conversion killer. Recommend immediate speed optimization and CTA clarity improvements.
What this funnel does right. Steal these.
- Trust signals: Strong trust signals: medical/health publication logos, 1,897 verified reviews, specific customer testimonials with photos, transparent ingredient sourcing (grass-fed tallow, organic honey), eco-friendly packaging claims, 30-day guarantee, glass jar (premium feel). Minor: no visible security badges or third-party certifications.
- Social proof: Excellent social proof: 4.8★ rating with 1,897 reviews prominently displayed. Multiple customer testimonials with photos throughout page. Named customer (Amanda, 45 years old) with specific quote. Logos from Mayo Clinic, Healthline, Medical News Today add credibility.
- Message match: Strong alignment: ad emphasizes simplicity ('try almost nothing'), natural ingredients, and skin repair. Page delivers on all fronts with 5 key benefits, ingredient transparency, and testimonials. Ad's 'beef tallow + raw honey' matches page's core messaging perfectly.
- Offer clarity: Clear value proposition: natural tallow + honey balm as all-in-one solution. Specific benefits stated (moisturizer, soothing, eco-friendly). 30-day money-back guarantee adds clarity. Minor: pricing not visible above fold.
- Mobile experience: Layout appears responsive with stacked sections. Images scale appropriately. Text is readable. However, dense copy blocks could be better chunked for mobile. CTAs are accessible. No obvious mobile UX issues, but could optimize whitespace.
- Headline: Strong emotional hook ('Restore Your Skin in 3 Weeks') creates urgency and specificity. However, page headline 'One Jar, Countless Benefits' is different from ad headline, creating slight disconnect. Ad headline is more benefit-driven.
Where it's weak
- Page speed: PageSpeed score of 48 is poor. This significantly impacts conversion—slow pages increase bounce rate and reduce trust. Mobile performance likely suffering. Critical issue for a conversion-focused landing page. Needs optimization (image compression, lazy loading, code minification).
Full breakdown
Primary CTA 'Check Availability' is action-oriented but generic. Ad says 'Learn more' but page uses 'Check Availability'—minor mismatch. CTA appears multiple times (good). Button color (green) has decent contrast. Could be more urgent/specific (e.g., 'Claim Your Jar Now').
PageSpeed score of 48 is poor. This significantly impacts conversion—slow pages increase bounce rate and reduce trust. Mobile performance likely suffering. Critical issue for a conversion-focused landing page. Needs optimization (image compression, lazy loading, code minification).
Strong trust signals: medical/health publication logos, 1,897 verified reviews, specific customer testimonials with photos, transparent ingredient sourcing (grass-fed tallow, organic honey), eco-friendly packaging claims, 30-day guarantee, glass jar (premium feel). Minor: no visible security badges or third-party certifications.
Layout appears responsive with stacked sections. Images scale appropriately. Text is readable. However, dense copy blocks could be better chunked for mobile. CTAs are accessible. No obvious mobile UX issues, but could optimize whitespace.
Strong emotional hook ('Restore Your Skin in 3 Weeks') creates urgency and specificity. However, page headline 'One Jar, Countless Benefits' is different from ad headline, creating slight disconnect. Ad headline is more benefit-driven.
Excellent social proof: 4.8★ rating with 1,897 reviews prominently displayed. Multiple customer testimonials with photos throughout page. Named customer (Amanda, 45 years old) with specific quote. Logos from Mayo Clinic, Healthline, Medical News Today add credibility.
Strong alignment: ad emphasizes simplicity ('try almost nothing'), natural ingredients, and skin repair. Page delivers on all fronts with 5 key benefits, ingredient transparency, and testimonials. Ad's 'beef tallow + raw honey' matches page's core messaging perfectly.
Clear value proposition: natural tallow + honey balm as all-in-one solution. Specific benefits stated (moisturizer, soothing, eco-friendly). 30-day money-back guarantee adds clarity. Minor: pricing not visible above fold.
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