Besque
Facebook · Instagram · Audience Network · Video
The ad
Magic Body Oil - a luxury body oil trusted by over 146,227 women worldwide. Our unique blend of seven potent, unrefined, pure, cold-pressed and natural oils delivers unparalleled results: Visibly tightens and firms aging skin Deeply hydrates for lasting smoothness Enhances skin tone and elasticity Featuring: Evening Primrose Oil for improved elasticity Rosehip Oil to boost collagen production Patchouli Oil for natural firming effects Experience the difference quality makes. Our customers return time and again, drawn by the noticeable improvements in their skin's texture and appearance. How to use: After showering, apply to slightly damp skin Massage gently in circular motions Pay special attention to areas prone to sagging Use daily for optimal results Magic Body Oil absorbs quickly, leaving your skin silky smooth without any greasy residue. Join the thousands of women who have made Magic Body Oil an essential part of their daily skincare routine. Indulge in the luxury of firm, supple, and radiantly youthful skin. Magic Body Oil: Where nature meets science for timeless beauty.
Treat Your Skin
Shop nowThe funnel behind it
Offer: Body Oil - 100ml (14 Day Supply) at £42.50 (SAVE 15%) or 200ml (30 Day Supply) at £65.00 (SAVE 35%) - Free Shipping & Duties Included
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This is a well-structured e-commerce product page for a premium body oil with strong social proof and clear value proposition. Strengths include abundant customer testimonials (500K+), transparent pricing with savings displayed, detailed ingredient benefits, and comprehensive trust signals (Trustpilot, payment options, shipping info). The page effectively uses before/after imagery and lifestyle positioning to justify premium pricing. Weaknesses: generic ad headline doesn't match page specificity, PageSpeed score of 67 indicates room for performance optimization, and the page relies heavily on scrolling to reveal key benefits. The CTA could incorporate urgency tactics. Overall, the page successfully converts interest into purchase intent through credibility and detailed product education, though headline alignment and speed could be improved.
What this funnel does right. Steal these.
- Trust signals: Multiple trust indicators: Trustpilot badge, 500K+ customer count, authentic natural ingredients listed, detailed 'How to Use' section, shipping/delivery transparency (3-10 days), climate commitment, contact information provided, payment method icons (Visa, Mastercard, Apple Pay, etc.), 'Beware of Fakes' warning shows authenticity concern.
- Mobile experience: Layout appears responsive and mobile-friendly. Stacked sections work well on narrow screens. Product images and text are legible. Navigation menu accessible. Pricing and CTA buttons appear appropriately sized for touch. No obvious mobile UX issues detected.
- Social proof: Strong social proof: '500,000+ Happy Customers Worldwide' at top, '146,227 women' in ad copy, 'Loved by 500,000+ Women' section, Trustpilot badge visible. Multiple trust signals reinforce credibility. Could benefit from star ratings or specific testimonials.
- Offer clarity: Clear dual pricing with savings percentages (15% and 35%). Product benefits explicitly stated (firms, tightens, hydrates). Two size options presented with supply duration. Minor: pricing could be more prominent above fold.
- Call to action: Primary CTA 'ADD TO CART' is clear and action-oriented with supporting text 'Free Shipping & Duties Included'. Secondary 'QUICK BUY' option for complementary product. Good contrast. Could be more prominent or use urgency language (limited stock, today only).
- Page speed: PageSpeed score of 67 is acceptable but not excellent. Page loads reasonably fast for an e-commerce product page with multiple high-quality images. Room for optimization in image compression and code efficiency, but not a critical barrier to conversion.
- Message match: Good alignment between ad copy and landing page. Ad emphasizes luxury, natural ingredients, and visible results; page delivers with ingredient breakdown, before/after imagery, and detailed benefits. Minor disconnect: ad headline 'Treat Your Skin' is vague vs. page's specific benefit claims.
Full breakdown
Primary CTA 'ADD TO CART' is clear and action-oriented with supporting text 'Free Shipping & Duties Included'. Secondary 'QUICK BUY' option for complementary product. Good contrast. Could be more prominent or use urgency language (limited stock, today only).
PageSpeed score of 67 is acceptable but not excellent. Page loads reasonably fast for an e-commerce product page with multiple high-quality images. Room for optimization in image compression and code efficiency, but not a critical barrier to conversion.
Multiple trust indicators: Trustpilot badge, 500K+ customer count, authentic natural ingredients listed, detailed 'How to Use' section, shipping/delivery transparency (3-10 days), climate commitment, contact information provided, payment method icons (Visa, Mastercard, Apple Pay, etc.), 'Beware of Fakes' warning shows authenticity concern.
Layout appears responsive and mobile-friendly. Stacked sections work well on narrow screens. Product images and text are legible. Navigation menu accessible. Pricing and CTA buttons appear appropriately sized for touch. No obvious mobile UX issues detected.
Ad headline 'Treat Your Skin' is generic and doesn't differentiate. Page headline 'Plumps, tightens, firms and hydrates skin' is more specific but appears mid-page. Main product name 'Besquè Magic Body Oil' is clear but buried. Lacks urgency or unique angle.
Strong social proof: '500,000+ Happy Customers Worldwide' at top, '146,227 women' in ad copy, 'Loved by 500,000+ Women' section, Trustpilot badge visible. Multiple trust signals reinforce credibility. Could benefit from star ratings or specific testimonials.
Good alignment between ad copy and landing page. Ad emphasizes luxury, natural ingredients, and visible results; page delivers with ingredient breakdown, before/after imagery, and detailed benefits. Minor disconnect: ad headline 'Treat Your Skin' is vague vs. page's specific benefit claims.
Clear dual pricing with savings percentages (15% and 35%). Product benefits explicitly stated (firms, tightens, hydrates). Two size options presented with supply duration. Minor: pricing could be more prominent above fold.
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