Based Supplies
Facebook · Instagram · Audience Network · Video
The ad
Most bathroom counters look like a chemistry lab. Dozens of products, zero results. Here's what the beauty industry won't tell you: beef tallow + raw honey can fix what 12 products can't. Tallow is bioidentical to skin's natural oils - instead of sitting on top creating a film, it absorbs completely and repairs from within. For anyone who's exhausted from trying everything with nothing to show for it, the answer might be to try almost nothing. Get your jar today and finally see yourself in the mirror again. 30-day money-back guarantee because we know it works! 🐄
Restore Your Skin in 3 Weeks!
Learn moreThe funnel behind it
Offer: Tallow & Honey Balm - bioidentical to skin's natural oils, absorbs completely, repairs from within. 30-day money-back guarantee.
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This is a high-quality educational sales page with strong product-market fit for eczema-suffering parents. The page excels at social proof (testimonials, before/after, timeline), message match (perfectly aligned with ad), and trust-building (transparent sourcing, guarantees, detailed explanations). The main weaknesses are: (1) soft 'Learn more' CTA instead of direct purchase call, (2) moderate PageSpeed score of 65 that could hurt mobile conversions, (3) very long-form content that requires significant scrolling commitment. The page takes an educational approach (explaining why harsh creams fail, why tallow works) rather than hard-sell, which builds credibility but may reduce immediate conversion rates. Best suited for warm audiences or retargeting rather than cold traffic. The farm-to-table positioning and family narrative are authentic differentiators in the skincare space.
What this funnel does right. Steal these.
- Message match: Excellent alignment between ad and landing page. Ad emphasizes tallow + honey solution, page deeply explains why this works (bioidentical to skin oils, vs harsh chemicals). Ad mentions 'exhausted from trying everything,' page validates this pain point extensively. Ad's 3-week promise matches page's visible timeline.
- Trust signals: Strong trust signals: Family farm operation (grass-fed cattle, own hives), transparent ingredient sourcing, named testimonials with specific results, before/after photos, 30-day money-back guarantee, detailed scientific explanation of why product works. 'Based Supplies' branding suggests authenticity. No obvious red flags.
- Headline: Strong, benefit-driven headline 'Restore Your Skin in 3 Weeks!' matches ad promise. Creates urgency and specificity. Page headline 'Finally, A Safe Solution That Actually Calms Your Child's Eczema' is even more specific and emotionally resonant.
- Social proof: Excellent social proof: Named testimonial from 'Sarah (mother of 3)' with specific, emotional quote about first night results. Before/after photo of 'Emma, age 4' showing dramatic 2-week improvement. Timeline graphic showing expected results. Multiple condition improvements listed (psoriasis, keratosis pilaris, baby acne, cradle cap, diaper rash, scars).
- Offer clarity: Clear value proposition: tallow + honey balm for eczema/skin issues. Specific timeline (2-3 weeks visible in images, 3 weeks in headline). 30-day money-back guarantee stated. Price not visible in captured images but offer is well-defined.
- Mobile experience: Page appears mobile-responsive with readable text and images. However, dense text blocks and multiple long-form sections may create scrolling fatigue on mobile. Image layouts appear optimized but no explicit mobile-specific design elements visible.
Full breakdown
CTA is 'Learn more' which is generic and soft. Page appears to be informational/educational rather than direct sales. No prominent 'Buy Now' or 'Add to Cart' visible in captured sections. Soft CTA may reduce conversion velocity despite strong content.
PageSpeed score of 65 is below ideal (70+ recommended). This is moderate performance - page will load but may experience slight delays, particularly on mobile networks. Could impact bounce rate for impatient users.
Strong trust signals: Family farm operation (grass-fed cattle, own hives), transparent ingredient sourcing, named testimonials with specific results, before/after photos, 30-day money-back guarantee, detailed scientific explanation of why product works. 'Based Supplies' branding suggests authenticity. No obvious red flags.
Page appears mobile-responsive with readable text and images. However, dense text blocks and multiple long-form sections may create scrolling fatigue on mobile. Image layouts appear optimized but no explicit mobile-specific design elements visible.
Strong, benefit-driven headline 'Restore Your Skin in 3 Weeks!' matches ad promise. Creates urgency and specificity. Page headline 'Finally, A Safe Solution That Actually Calms Your Child's Eczema' is even more specific and emotionally resonant.
Excellent social proof: Named testimonial from 'Sarah (mother of 3)' with specific, emotional quote about first night results. Before/after photo of 'Emma, age 4' showing dramatic 2-week improvement. Timeline graphic showing expected results. Multiple condition improvements listed (psoriasis, keratosis pilaris, baby acne, cradle cap, diaper rash, scars).
Excellent alignment between ad and landing page. Ad emphasizes tallow + honey solution, page deeply explains why this works (bioidentical to skin oils, vs harsh chemicals). Ad mentions 'exhausted from trying everything,' page validates this pain point extensively. Ad's 3-week promise matches page's visible timeline.
Clear value proposition: tallow + honey balm for eczema/skin issues. Specific timeline (2-3 weeks visible in images, 3 weeks in headline). 30-day money-back guarantee stated. Price not visible in captured images but offer is well-defined.
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