Alya Skin Australia
Facebook · Instagram · Audience Network · Video
The ad
Got skin goals? We’ve got the goods — glossy lips, calm skin, big glow energy. 💖
Your glow routine, made easy — Alya Skin ✨
Shop nowThe funnel behind it
Offer: Buy 3, Get 50% Off on selected items
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
Alya Skin's landing page effectively converts the ad promise into a cohesive user experience. The 'Buy 3, Get 50% Off' offer is clear and compelling, with strong social proof through customer testimonials and media features. Mobile experience is solid with responsive design. However, the PageSpeed score of 50 is a significant weakness that likely reduces conversion rates, particularly on slower connections. The page successfully builds trust through multiple signals (before/afters, reviews, press mentions) and maintains message consistency with the ad. CTAs are present but could be more aggressive/prominent. Overall, this is a well-structured page hampered primarily by performance issues.
What this funnel does right. Steal these.
- Trust signals: Multiple trust indicators: featured in reputable publications (Bazaar, Carousel), customer testimonials with video, before/after results, clear product descriptions, privacy policy linked, established brand presence with social media links.
- Social proof: Strong social proof: before/after results shown ('Results you can see, confidence you can feel'), 5-star customer testimonial video (Gabriela V.), featured in Bazaar and Carousel. Multiple trust signals present.
- Message match: Strong alignment: ad promises 'glow routine made easy' and page delivers with Bundle & Save promotion, product showcase, and results-focused messaging. Tone and visual aesthetic match well.
- Offer clarity: Clear 'Buy 3, Get 50% Off' promotion prominently displayed. Bundle & Save messaging is explicit. Product benefits are well-articulated (e.g., 'Pre-soaked, glow-boosting pads').
- Call to action: Multiple CTAs present ('Shop Now' buttons). Primary CTA is visible and action-oriented. However, CTAs could be more prominent/contrasting on mobile. Secondary CTAs (Learn More) dilute primary conversion path slightly.
- Mobile experience: Mobile-responsive layout observed. Text is readable, images scale appropriately. However, form fields in popup could have better spacing. Navigation is accessible. Minor optimization needed for button sizing.
- Headline: Hero section uses 'Bundle & Save' with clear discount messaging. Aligns with ad promise of easy glow routine. Could be more benefit-driven or urgency-focused.
Where it's weak
- Page speed: PageSpeed score of 50 indicates moderate performance issues. This is below ideal (70+). Likely impacts conversion rates, especially on mobile. Needs optimization for Core Web Vitals.
Full breakdown
Multiple CTAs present ('Shop Now' buttons). Primary CTA is visible and action-oriented. However, CTAs could be more prominent/contrasting on mobile. Secondary CTAs (Learn More) dilute primary conversion path slightly.
PageSpeed score of 50 indicates moderate performance issues. This is below ideal (70+). Likely impacts conversion rates, especially on mobile. Needs optimization for Core Web Vitals.
Multiple trust indicators: featured in reputable publications (Bazaar, Carousel), customer testimonials with video, before/after results, clear product descriptions, privacy policy linked, established brand presence with social media links.
Mobile-responsive layout observed. Text is readable, images scale appropriately. However, form fields in popup could have better spacing. Navigation is accessible. Minor optimization needed for button sizing.
Hero section uses 'Bundle & Save' with clear discount messaging. Aligns with ad promise of easy glow routine. Could be more benefit-driven or urgency-focused.
Strong social proof: before/after results shown ('Results you can see, confidence you can feel'), 5-star customer testimonial video (Gabriela V.), featured in Bazaar and Carousel. Multiple trust signals present.
Strong alignment: ad promises 'glow routine made easy' and page delivers with Bundle & Save promotion, product showcase, and results-focused messaging. Tone and visual aesthetic match well.
Clear 'Buy 3, Get 50% Off' promotion prominently displayed. Bundle & Save messaging is explicit. Product benefits are well-articulated (e.g., 'Pre-soaked, glow-boosting pads').
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.