Prose
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The ad
SURPRISE: Get 60% OFF your first Prose order when you click today!* 🎯 Formulas made for your hair goals ⭐️ 600,000+ 5-star Prose product reviews** on Review & Refine® 😊 The Prose Promise™: Love your first order (or it’s on us) 🤳 Take the consultation to get your custom routine 💇♀️ For soft, shiny hair, frizz control, and more *when you subscribe. No commitment. Cancel anytime. ** https://prose.com/reviews
Get 60% OFF custom haircare from Prose
Shop nowThe funnel behind it
Offer: Subscribe to any 3+ haircare products to claim your FREE Grand Beach Bag ($32 value)
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page effectively captures the ad promise with strong visual hierarchy and mobile optimization. The 60% off + free gift offer is crystal clear, and the limited-time messaging creates urgency. However, the page is significantly hampered by a poor PageSpeed score (43), which will negatively impact user experience and conversions. The modal design is clean but lacks visible social proof elements (reviews, ratings) that were highlighted in the ad. The CTA button text mismatch ('UNLOCK OFFER' vs 'Shop now') is a minor inconsistency. Trust signals could be strengthened with security badges or more prominent guarantee language. Overall, strong creative execution undermined by technical performance issues.
What this funnel does right. Steal these.
- Mobile experience: Excellent mobile optimization. Full-screen modal design, readable typography, properly sized CTA button, and beach bag imagery scales well on mobile viewport.
- Call to action: Clear 'UNLOCK OFFER' button with high contrast. Action-oriented and prominent. However, button text differs from ad CTA ('Shop now' vs 'Unlock Offer').
- Headline: Clear, benefit-driven headline that matches ad promise. 'Welcome Offer' reinforces exclusivity and urgency.
- Message match: Strong alignment between ad and landing page. Both emphasize 60% off + free gift, subscription model, and limited-time urgency. Consultation flow matches ad promise of 'custom routine'.
- Offer clarity: 60% off + free gift ($32 value) is clearly stated. Subscription requirement is mentioned but could be more prominent on landing page itself.
- Trust signals: The Prose Promise™ and 600k+ reviews build credibility. However, no visible security badges, guarantees, or company credentials on this modal. 'See full promotion terms' link is present but small.
- Social proof: 600,000+ 5-star reviews mentioned in ad but not visible on this landing page screenshot. Beach Bag visual adds lifestyle credibility but lacks explicit testimonials or ratings display.
Where it's weak
- Page speed: PageSpeed score of 43 is poor. Slow load times will increase bounce rate and reduce conversions, especially on mobile where users have less patience.
Full breakdown
Clear 'UNLOCK OFFER' button with high contrast. Action-oriented and prominent. However, button text differs from ad CTA ('Shop now' vs 'Unlock Offer').
PageSpeed score of 43 is poor. Slow load times will increase bounce rate and reduce conversions, especially on mobile where users have less patience.
The Prose Promise™ and 600k+ reviews build credibility. However, no visible security badges, guarantees, or company credentials on this modal. 'See full promotion terms' link is present but small.
Excellent mobile optimization. Full-screen modal design, readable typography, properly sized CTA button, and beach bag imagery scales well on mobile viewport.
Clear, benefit-driven headline that matches ad promise. 'Welcome Offer' reinforces exclusivity and urgency.
600,000+ 5-star reviews mentioned in ad but not visible on this landing page screenshot. Beach Bag visual adds lifestyle credibility but lacks explicit testimonials or ratings display.
Strong alignment between ad and landing page. Both emphasize 60% off + free gift, subscription model, and limited-time urgency. Consultation flow matches ad promise of 'custom routine'.
60% off + free gift ($32 value) is clearly stated. Subscription requirement is mentioned but could be more prominent on landing page itself.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.