Besque
Facebook · Instagram · Audience Network · Image
The ad
Bruises, fading marks, and age spots gone in 8 weeks. Look at that transformation. Purple bruising covering the skin. Age spots. Thin, fragile texture. Eight weeks later? Clear. Smooth. Strengthened. Besque Magic Body Oil doesn't just moisturize. It rebuilds mature skin from within. ✅ Fades bruises and discoloration ✅ Strengthens thinning skin ✅ Deeply hydrates and restores elasticity ✅ Reduces age spots Pure botanical oils that absorb completely and strengthen aging skin Get 35% off the XL bottle. Shop Besque Magic Body Oil and see results in 8 weeks.
Bruised to Flawless. The Magic of Besque.
Shop nowThe funnel behind it
Offer: Get 35% off the XL bottle (200ml). Delivered monthly.
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page effectively converts the ad's dramatic transformation narrative into a credible, benefit-driven product page. Strengths include robust social proof (500K+ customers), detailed ingredient transparency, clear pricing with discount, and multiple before/after demonstrations. The page builds trust through authentic contact information, environmental commitment, and anti-counterfeiting messaging. However, there's a notable disconnect between the ad's specific focus on bruise/age spot fading and the page's broader emphasis on skin firming and hydration. The PageSpeed score of 65 is a concern for mobile conversion rates. The CTA could be more compelling (currently generic 'ADD TO CART' vs. discount-focused alternative). Overall, the page is well-structured with strong social proof and trust elements, but the message-to-page alignment could be tighter, and performance optimization is needed.
What this funnel does right. Steal these.
- Trust signals: Strong trust signals: authentic ingredients listed (Almond Oil, Evening Primrose, Rosehip, Vitamin E, Geranium, Lavender, Patchouli), '100% Natural' badge, 'Climate+' environmental commitment, clear contact info (address, phone, email), Trustpilot reviews, 'Beware of Fakes' authenticity warning, detailed shipping info (3-7 days Europe/North America).
- Social proof: Strong social proof: '500,000+ Happy Customers Worldwide' at top, 'Loved by 500,000+ Women' section, Trustpilot badge visible ('1 sold every minute'), multiple before/after images demonstrating results. Substantial credibility signals.
- Offer clarity: Clear offer: 35% off XL bottle, 200ml size explicitly stated, monthly delivery model mentioned. Price (£100) visible. Discount percentage and product size are prominent.
- Call to action: Primary CTA 'ADD TO CART' is clear and prominent. Secondary 'QUICK BUY' for bundled product. However, CTA could be more action-oriented (e.g., 'Get 35% Off Now'). Button placement is good but not exceptionally prominent.
- Mobile experience: Layout appears mobile-responsive with stacked sections. Images are full-width and readable. Navigation icons visible. However, without seeing actual mobile rendering, some assumptions made. Text hierarchy seems maintained across sections.
- Headline: Headline 'Plumps, tightens, firms and hydrates skin' is benefit-driven but generic. Doesn't match the ad's dramatic 'Bruised to Flawless' angle. Page headline is functional but lacks the emotional hook of the ad.
Full breakdown
Primary CTA 'ADD TO CART' is clear and prominent. Secondary 'QUICK BUY' for bundled product. However, CTA could be more action-oriented (e.g., 'Get 35% Off Now'). Button placement is good but not exceptionally prominent.
PageSpeed score of 65 is below ideal (70+ recommended). This indicates moderate performance issues that could impact conversion, particularly on mobile devices. Not critically slow but room for improvement.
Strong trust signals: authentic ingredients listed (Almond Oil, Evening Primrose, Rosehip, Vitamin E, Geranium, Lavender, Patchouli), '100% Natural' badge, 'Climate+' environmental commitment, clear contact info (address, phone, email), Trustpilot reviews, 'Beware of Fakes' authenticity warning, detailed shipping info (3-7 days Europe/North America).
Layout appears mobile-responsive with stacked sections. Images are full-width and readable. Navigation icons visible. However, without seeing actual mobile rendering, some assumptions made. Text hierarchy seems maintained across sections.
Headline 'Plumps, tightens, firms and hydrates skin' is benefit-driven but generic. Doesn't match the ad's dramatic 'Bruised to Flawless' angle. Page headline is functional but lacks the emotional hook of the ad.
Strong social proof: '500,000+ Happy Customers Worldwide' at top, 'Loved by 500,000+ Women' section, Trustpilot badge visible ('1 sold every minute'), multiple before/after images demonstrating results. Substantial credibility signals.
Moderate mismatch. Ad emphasizes dramatic transformation (bruises/age spots fading in 8 weeks), but page focuses more on general skin firming, hydration, and elasticity. Before/after imagery supports the ad claim but page copy is less dramatic about bruise/discoloration fading specifically.
Clear offer: 35% off XL bottle, 200ml size explicitly stated, monthly delivery model mentioned. Price (£100) visible. Discount percentage and product size are prominent.
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