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Based Supplies

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Days running

181 days

Funnel score

69/100

Page speed

52/100

The ad

Most bathroom counters look like a chemistry lab. Dozens of products, zero results. Here's what the beauty industry won't tell you: beef tallow + raw honey can fix what 12 products can't. Tallow is bioidentical to skin's natural oils - instead of sitting on top creating a film, it absorbs completely and repairs from within. For anyone who's exhausted from trying everything with nothing to show for it, the answer might be to try almost nothing. Get your jar today and finally see yourself in the mirror again. 30-day money-back guarantee because we know it works! 🐄

Restore Your Skin in 3 Weeks!

Learn more

Angle: Simplicity vs. complexity - natural minimalism outperforms multi-product routinesHook: Problem agitation (cluttered bathroom counters, product fatigue)Format: Video testimonial or before/after transformation

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The funnel behind it

Offer: Tallow & Honey Balm - $180/year, 100% natural, cumulative results, 30-day money-back guarantee

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69/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This is a well-structured product page for a premium skincare balm with strong messaging around natural ingredients and scientific efficacy. The page effectively positions tallow as a bioidentical alternative to expensive treatments (Botox, fillers, retinol) through educational content and compelling before/afters. Strengths include clear value proposition, good social proof, excellent message-to-ad alignment, and trust-building through ingredient transparency. Key weaknesses: soft CTA that doesn't drive purchase intent, slow page speed (52) which will hurt conversions, and limited testimonial diversity. The page reads more as educational content than a sales page - while this builds credibility, it may reduce conversion velocity. The 3-week claim in the ad headline is more aggressive than the actual timeline shown (4-6 weeks for visible results). Overall solid CRO foundation that needs speed optimization and stronger purchase-focused CTAs.

What this funnel does right. Steal these.

Social proof: Strong social proof: Named testimonial from Amanda (45yo) with specific claim ($3k fillers, 10 years younger). Before/after photos at multiple timepoints (week 0, 6, 12). Additional before/afters shown in transformation timeline. However, only one named testimonial visible; more diverse testimonials would strengthen.
Message match: Excellent alignment between ad and landing page. Ad emphasizes simplicity (try almost nothing), bioidentical formula, and results. Page delivers on all three: explains bioidentical science, shows ingredient simplicity (5 ingredients), demonstrates results timeline. Messaging is consistent throughout.
Offer clarity: Clear value proposition: tallow + honey balm as alternative to expensive treatments. Specific claims (wrinkles reduced, 10 years younger) and 30-day money-back guarantee provide concrete offer details. Price ($180/year) mentioned but could be more prominent above fold.
Trust signals: Good trust signals: specific ingredient sourcing (grass-fed, grass-finished cattle), scientific explanation of skin penetration, named customer testimonial, 30-day money-back guarantee, no artificial ingredients/preservatives. Missing: company credentials, third-party certifications, customer review count/ratings, return policy details. 'Based Supplies' branding is casual but fits positioning.
Mobile experience: Layout appears mobile-responsive with stacked content. Images are appropriately sized. Text is readable. However, without seeing actual mobile rendering, some concerns: comparison charts may be cramped, before/after images should stack vertically. Generally good but not optimized for mobile interaction patterns.
Headline: Ad headline 'Restore Your Skin in 3 Weeks!' is attention-grabbing and benefit-driven. Page headline matches well with 'Bioidentical Secret' framing. However, 3-week claim is aggressive and not fully substantiated in visible content (timeline shows week 4-6 for 'magic').

Where it's weak

Page speed: PageSpeed score of 52 is below acceptable threshold (target 75+). This is a significant issue for conversion - slow pages increase bounce rate and reduce trust. Heavy image content (multiple before/afters) likely culprit. Needs optimization: image compression, lazy loading, code minification.

Full breakdown

Call to action6/10

CTA is 'Learn more' - soft and non-committal. Page appears to be product page but CTA doesn't drive to purchase/add-to-cart. No visible primary purchase button in captured sections. CTA should be more action-oriented ('Get Your Jar Today' or 'Buy Now') to match the urgency and confidence shown in copy.

Page speed4/10

PageSpeed score of 52 is below acceptable threshold (target 75+). This is a significant issue for conversion - slow pages increase bounce rate and reduce trust. Heavy image content (multiple before/afters) likely culprit. Needs optimization: image compression, lazy loading, code minification.

Trust signals7/10

Good trust signals: specific ingredient sourcing (grass-fed, grass-finished cattle), scientific explanation of skin penetration, named customer testimonial, 30-day money-back guarantee, no artificial ingredients/preservatives. Missing: company credentials, third-party certifications, customer review count/ratings, return policy details. 'Based Supplies' branding is casual but fits positioning.

Mobile experience7/10

Layout appears mobile-responsive with stacked content. Images are appropriately sized. Text is readable. However, without seeing actual mobile rendering, some concerns: comparison charts may be cramped, before/after images should stack vertically. Generally good but not optimized for mobile interaction patterns.

Headline7/10

Ad headline 'Restore Your Skin in 3 Weeks!' is attention-grabbing and benefit-driven. Page headline matches well with 'Bioidentical Secret' framing. However, 3-week claim is aggressive and not fully substantiated in visible content (timeline shows week 4-6 for 'magic').

Social proof8/10

Strong social proof: Named testimonial from Amanda (45yo) with specific claim ($3k fillers, 10 years younger). Before/after photos at multiple timepoints (week 0, 6, 12). Additional before/afters shown in transformation timeline. However, only one named testimonial visible; more diverse testimonials would strengthen.

Message match8/10

Excellent alignment between ad and landing page. Ad emphasizes simplicity (try almost nothing), bioidentical formula, and results. Page delivers on all three: explains bioidentical science, shows ingredient simplicity (5 ingredients), demonstrates results timeline. Messaging is consistent throughout.

Offer clarity8/10

Clear value proposition: tallow + honey balm as alternative to expensive treatments. Specific claims (wrinkles reduced, 10 years younger) and 30-day money-back guarantee provide concrete offer details. Price ($180/year) mentioned but could be more prominent above fold.