Based Supplies
Facebook · Instagram · Audience Network · Video
The ad
Most bathroom counters look like a chemistry lab. Dozens of products, zero results. Here's what the beauty industry won't tell you: beef tallow + raw honey can fix what 12 products can't. Tallow is bioidentical to skin's natural oils - instead of sitting on top creating a film, it absorbs completely and repairs from within. For anyone who's exhausted from trying everything with nothing to show for it, the answer might be to try almost nothing. Get your jar today and finally see yourself in the mirror again. 30-day money-back guarantee because we know it works! 🐄
Restore Your Skin in 3 Weeks!
Learn moreThe funnel behind it
Offer: All-in-one Tallow & Honey Balm with natural ingredients (grass-fed tallow, raw honey, beeswax, olive oil). Biocompatible moisturizer suitable for sensitive skin. 30-day money-back guarantee.
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page effectively converts the ad's 'simplicity vs. complexity' narrative into a comprehensive sales argument. The page excels at social proof (reviews, testimonials, medical endorsements) and trust-building (natural ingredients, sustainability, guarantee). Message match is strong—the ad's promise of a single-jar solution is reinforced throughout. However, CTA inconsistency (ad says 'Learn more' but page emphasizes 'Check Availability') creates minor friction. PageSpeed at 66 is a concern for mobile conversions. The page structure is logical (problem → solution → proof → benefits → CTA), but could be more aggressive with urgency/scarcity messaging given the 'limited inventory' note. Overall, a solid mid-funnel page that builds credibility but could optimize for speed and CTA clarity.
What this funnel does right. Steal these.
- Trust signals: Strong trust signals: medical/health publication logos (Mayo Clinic, Healthline, Medical News Today), 4.8★ rating with 1,897 reviews, named customer testimonials with photos, eco-friendly/sustainable messaging, glass jar packaging (premium feel), money-back guarantee. Minimal red flags.
- Social proof: Strong social proof: 4.8★ rating with 1,897 reviews prominently displayed. Multiple customer testimonials with photos/names throughout page. Before/after imagery. Endorsements from Mayo Clinic, Healthline, Women's Health visible. Credible but could benefit from more specific transformation claims.
- Message match: Strong alignment: ad emphasizes simplicity ('try almost nothing'), natural ingredients, and skin repair. Page delivers on all fronts with 5 key benefits, ingredient focus, and testimonials. Ad's chemistry lab metaphor matches page's comparison vs. big-brand cosmetics.
- Offer clarity: Clear value proposition: natural tallow + honey balm as all-in-one solution. Specific benefits stated (moisturizer, soothing, eco-friendly). 30-day money-back guarantee adds clarity. Minor: pricing not visible above fold.
- Call to action: Primary CTA 'Check Availability' is action-oriented and appears multiple times (good frequency). However, ad CTA is 'Learn more' which doesn't match page CTAs. Button color (green) has good contrast. Could be more urgent (e.g., 'Claim Yours Now').
- Mobile experience: Layout appears responsive with stacked sections. Images scale appropriately. Text is readable. Minor issues: some sections may require excessive scrolling on mobile; comparison chart could be hard to parse on small screens.
- Headline: Ad headline 'Restore Your Skin in 3 Weeks' is benefit-driven and time-specific, creating urgency. Page headline 'One Jar, Countless Benefits' is broader. Good alignment but page headline could be more specific to match ad promise.
Full breakdown
Primary CTA 'Check Availability' is action-oriented and appears multiple times (good frequency). However, ad CTA is 'Learn more' which doesn't match page CTAs. Button color (green) has good contrast. Could be more urgent (e.g., 'Claim Yours Now').
PageSpeed score of 66 is below ideal (70+ recommended). Moderate performance - acceptable but not optimized. Multiple high-res images and embedded content likely contributors. Could impact mobile conversion rates.
Strong trust signals: medical/health publication logos (Mayo Clinic, Healthline, Medical News Today), 4.8★ rating with 1,897 reviews, named customer testimonials with photos, eco-friendly/sustainable messaging, glass jar packaging (premium feel), money-back guarantee. Minimal red flags.
Layout appears responsive with stacked sections. Images scale appropriately. Text is readable. Minor issues: some sections may require excessive scrolling on mobile; comparison chart could be hard to parse on small screens.
Ad headline 'Restore Your Skin in 3 Weeks' is benefit-driven and time-specific, creating urgency. Page headline 'One Jar, Countless Benefits' is broader. Good alignment but page headline could be more specific to match ad promise.
Strong social proof: 4.8★ rating with 1,897 reviews prominently displayed. Multiple customer testimonials with photos/names throughout page. Before/after imagery. Endorsements from Mayo Clinic, Healthline, Women's Health visible. Credible but could benefit from more specific transformation claims.
Strong alignment: ad emphasizes simplicity ('try almost nothing'), natural ingredients, and skin repair. Page delivers on all fronts with 5 key benefits, ingredient focus, and testimonials. Ad's chemistry lab metaphor matches page's comparison vs. big-brand cosmetics.
Clear value proposition: natural tallow + honey balm as all-in-one solution. Specific benefits stated (moisturizer, soothing, eco-friendly). 30-day money-back guarantee adds clarity. Minor: pricing not visible above fold.
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