Besque
Facebook · Instagram · Audience Network · Image
The ad
Thousands of you asked for a bigger bottle. We didn’t just make it bigger. We made it cheaper. The Besque Magic Body Oil XL is finally here. ✨ Double the size ✨ 35% cheaper ✨ Exact Same transformative formula No more running out. No more rationing. Just weeks of skin satisfaction in one bottle. For the women who are done searching and ready to commit.
2X Bigger & 35% Cheaper
Shop nowThe funnel behind it
Offer: Double the size, 35% cheaper, exact same transformative formula. 200ml/6.8 FL OZ bottle at £100.00 GBP
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This is a well-executed product launch page for the Besqué Magic Body Oil XL. The page successfully converts the ad promise into a compelling product story. Strengths include exceptional offer clarity with transparent pricing and sizing, strong message-to-page alignment, robust social proof elements, and comprehensive trust-building content. The product benefits are clearly articulated through before/after imagery, ingredient callouts, and use-case positioning (arms, chest, thighs, tums, etc.). The page uses effective visual hierarchy with product shots, benefit demonstrations, and ingredient spotlights. Weaknesses are primarily technical: the PageSpeed score of 62 suggests optimization opportunities that could improve conversion rates. CTAs, while present, could be more visually prominent or use urgency/scarcity tactics. The page is information-rich but somewhat lengthy—could benefit from streamlining above-the-fold content. Overall, this is a strong CRO execution with solid fundamentals that would likely convert well, though speed optimization and CTA enhancement could push performance higher.
What this funnel does right. Steal these.
- Headline: Strong, benefit-driven headline that directly matches the ad copy. '2X Bigger & 35% Cheaper' immediately communicates the core value. Clear, scannable, and compelling.
- Message match: Excellent alignment between ad and landing page. Ad promises bigger bottle at cheaper price with same formula—page delivers exactly this. Product images show size comparison. All ad claims are substantiated on page.
- Offer clarity: Exceptional clarity. The XL product positioning is crystal clear: 2X bigger, 35% cheaper, same formula. Price (£100) is prominently displayed. Size (200ml/6.8 FL OZ) is stated. The value proposition is unmistakable.
- Trust signals: Strong trust signals: authentic natural ingredients listed, cold-pressed oils explained, 500K+ customer base, Trustpilot reviews, specific contact information (address, phone, email), climate commitment, 'Beware of Fakes' warning, detailed ingredient benefits. Minor: FDA disclaimer present but could be more prominent.
- Mobile experience: Page appears mobile-responsive with stacked layout visible in screenshots. Product images are large and clear. Text is readable. Navigation is accessible. Minor: some sections could be more touch-friendly, but overall solid mobile experience.
- Social proof: Multiple proof elements present: '500,000+ Happy Customers Worldwide' at top, 'Loved by 500,000+ Women' section, Trustpilot reviews visible, 'sold in 1 minute' badge shown. Strong but could benefit from more specific testimonials or before/after results on this specific product.
- Call to action: Primary CTA 'ADD TO CART' is present and visible. Secondary 'QUICK BUY' option for complementary product. However, CTAs are not exceptionally prominent or urgent. Could use more visual emphasis or scarcity messaging.
Full breakdown
Primary CTA 'ADD TO CART' is present and visible. Secondary 'QUICK BUY' option for complementary product. However, CTAs are not exceptionally prominent or urgent. Could use more visual emphasis or scarcity messaging.
PageSpeed score of 62 is below ideal (70+ recommended). This is a moderate concern for conversion rates. Page loads acceptably but has room for optimization, particularly important for mobile users.
Strong trust signals: authentic natural ingredients listed, cold-pressed oils explained, 500K+ customer base, Trustpilot reviews, specific contact information (address, phone, email), climate commitment, 'Beware of Fakes' warning, detailed ingredient benefits. Minor: FDA disclaimer present but could be more prominent.
Page appears mobile-responsive with stacked layout visible in screenshots. Product images are large and clear. Text is readable. Navigation is accessible. Minor: some sections could be more touch-friendly, but overall solid mobile experience.
Strong, benefit-driven headline that directly matches the ad copy. '2X Bigger & 35% Cheaper' immediately communicates the core value. Clear, scannable, and compelling.
Multiple proof elements present: '500,000+ Happy Customers Worldwide' at top, 'Loved by 500,000+ Women' section, Trustpilot reviews visible, 'sold in 1 minute' badge shown. Strong but could benefit from more specific testimonials or before/after results on this specific product.
Excellent alignment between ad and landing page. Ad promises bigger bottle at cheaper price with same formula—page delivers exactly this. Product images show size comparison. All ad claims are substantiated on page.
Exceptional clarity. The XL product positioning is crystal clear: 2X bigger, 35% cheaper, same formula. Price (£100) is prominently displayed. Size (200ml/6.8 FL OZ) is stated. The value proposition is unmistakable.
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