Based Supplies
Facebook · Instagram · Audience Network · Video
The ad
Most bathroom counters look like a chemistry lab. Dozens of products, zero results. Here's what the beauty industry won't tell you: beef tallow + raw honey can fix what 12 products can't. Tallow is bioidentical to skin's natural oils - instead of sitting on top creating a film, it absorbs completely and repairs from within. For anyone who's exhausted from trying everything with nothing to show for it, the answer might be to try almost nothing. Get your jar today and finally see yourself in the mirror again. 30-day money-back guarantee because we know it works! 🐄
Restore Your Skin in 3 Weeks!
Learn moreThe funnel behind it
Offer: Tallow & Honey Balm - $180/year (vs $3,000/year for fillers). 12-week transformation timeline. 30-day money-back guarantee.
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This is a well-structured product page for a premium skincare balm targeting women 40+ fatigued by expensive treatments. Strengths include strong social proof (named testimonial + multiple before/afters), clear value proposition (bioidentical tallow vs synthetic alternatives), detailed scientific explanation of mechanism, and specific transformation timeline. The page effectively positions the product as a simpler, more natural alternative to Botox/fillers/retinol. However, the CTA is weak ('Learn more' instead of purchase-driven language), PageSpeed score of 69 indicates performance issues that could hurt conversion, and trust signals could be strengthened with certifications or review counts. The ad-to-page match is excellent, with consistent messaging around simplicity and bioidentical ingredients. Main conversion friction points: weak CTA, slow page speed, and lack of visible purchase button in captured sections.
What this funnel does right. Steal these.
- Social proof: Strong social proof: named testimonial from Amanda (45yo) with specific claim ($3k fillers, results in 4 months). Before/after photos at multiple timepoints (Week 0, 6, 12). Weekly transformation timeline with customer quotes. Multiple before/after comparisons throughout page. Missing: review count, star ratings, or number of customers.
- Message match: Strong alignment between ad and page. Ad emphasizes simplicity (try almost nothing), bioidentical ingredients, and results. Page delivers on all fronts with detailed explanation of why tallow works, ingredient sourcing, and transformation timeline. Ad's 'chemistry lab' metaphor matches page's critique of harsh chemicals.
- Offer clarity: Clear value proposition: tallow + honey balm as alternative to expensive treatments. Price ($180/year vs $3000/year) and timeline (12 weeks) explicitly stated. Main benefit (wrinkle reduction, skin tightening) well-defined.
- Trust signals: Good trust signals: specific ingredient sourcing (grass-fed, grass-finished cattle), scientific explanation of skin penetration, named customer testimonial, before/after photos, 30-day money-back guarantee. Missing: company credentials, third-party certifications, customer review count, or trust badges. 'Based Supplies' branding is present but not established as authority.
- Mobile experience: Page appears mobile-responsive with readable text and stacked layouts. Images are appropriately sized. However, without seeing actual mobile rendering, assessment is limited. Text blocks are long and could benefit from better mobile formatting. Comparison charts and before/afters appear mobile-friendly.
- Headline: Ad headline 'Restore Your Skin in 3 Weeks' is attention-grabbing but page headline 'The Bioidentical Secret That's Replacing Botox and Retinol for Women Over 40' is more compelling. Good specificity with age targeting, but slight mismatch between ad and page headlines.
Where it's weak
- Page speed: PageSpeed score of 69 is below optimal (70+ recommended). This is concerning for conversion as page load delays reduce engagement. Multiple high-resolution before/after images likely contribute to slower load times. Mobile speed likely impacted more than desktop.
Full breakdown
Primary CTA is 'Learn more' which is weak and non-committal. Page appears to have product purchase capability but CTA doesn't drive urgency or conversion. No visible 'Add to Cart' or 'Buy Now' button in captured sections. 30-day money-back guarantee mentioned but not prominently featured as CTA incentive.
PageSpeed score of 69 is below optimal (70+ recommended). This is concerning for conversion as page load delays reduce engagement. Multiple high-resolution before/after images likely contribute to slower load times. Mobile speed likely impacted more than desktop.
Good trust signals: specific ingredient sourcing (grass-fed, grass-finished cattle), scientific explanation of skin penetration, named customer testimonial, before/after photos, 30-day money-back guarantee. Missing: company credentials, third-party certifications, customer review count, or trust badges. 'Based Supplies' branding is present but not established as authority.
Page appears mobile-responsive with readable text and stacked layouts. Images are appropriately sized. However, without seeing actual mobile rendering, assessment is limited. Text blocks are long and could benefit from better mobile formatting. Comparison charts and before/afters appear mobile-friendly.
Ad headline 'Restore Your Skin in 3 Weeks' is attention-grabbing but page headline 'The Bioidentical Secret That's Replacing Botox and Retinol for Women Over 40' is more compelling. Good specificity with age targeting, but slight mismatch between ad and page headlines.
Strong social proof: named testimonial from Amanda (45yo) with specific claim ($3k fillers, results in 4 months). Before/after photos at multiple timepoints (Week 0, 6, 12). Weekly transformation timeline with customer quotes. Multiple before/after comparisons throughout page. Missing: review count, star ratings, or number of customers.
Strong alignment between ad and page. Ad emphasizes simplicity (try almost nothing), bioidentical ingredients, and results. Page delivers on all fronts with detailed explanation of why tallow works, ingredient sourcing, and transformation timeline. Ad's 'chemistry lab' metaphor matches page's critique of harsh chemicals.
Clear value proposition: tallow + honey balm as alternative to expensive treatments. Price ($180/year vs $3000/year) and timeline (12 weeks) explicitly stated. Main benefit (wrinkle reduction, skin tightening) well-defined.
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