Based Supplies
Facebook · Instagram · Audience Network · Video
The ad
Most bathroom counters look like a chemistry lab. Dozens of products, zero results. Here's what the beauty industry won't tell you: beef tallow + raw honey can fix what 12 products can't. Tallow is bioidentical to skin's natural oils - instead of sitting on top creating a film, it absorbs completely and repairs from within. For anyone who's exhausted from trying everything with nothing to show for it, the answer might be to try almost nothing. Get your jar today and finally see yourself in the mirror again. 30-day money-back guarantee because we know it works! 🐄
Restore Your Skin in 3 Weeks!
Learn moreThe funnel behind it
Offer: Tallow & Honey Balm for eczema and skin conditions. Bioidentical to skin's natural oils. Results visible in 2-3 weeks. 30-day money-back guarantee.
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This is a well-crafted landing page for a natural skincare product targeting parents of children with eczema. Strengths: exceptional message-match with ad, strong emotional testimonials with visual proof, detailed scientific explanation of product efficacy, clear value proposition, and authentic farm-to-consumer positioning. The page effectively addresses objections (why harsh creams fail) and builds credibility through specificity. Weaknesses: generic 'Learn more' CTA doesn't match conversion intent, critical PageSpeed issue (57) will harm mobile conversions, limited number of testimonials, and no visible third-party validation. The page reads more like educational content than a sales page, which may reduce urgency. Primary opportunity: optimize page speed and strengthen CTA clarity/prominence.
What this funnel does right. Steal these.
- Message match: Excellent alignment between ad and landing page. Ad emphasizes tallow + honey solution, bioidentical to skin oils, absorbs completely. Page reinforces this with detailed explanation of why harsh creams fail, skin barrier diagram, specific ingredient breakdown, and results timeline. Ad's 'chemistry lab' metaphor matches page's 'harsh chemicals' narrative perfectly.
- Trust signals: Strong trust signals: Farm imagery and family operation emphasized. Specific ingredient sourcing (grass-fed cattle, own hives, neighbors trusted). Named testimonials with photos. Before/after clinical-style photos. Scientific explanation of skin barrier and why tallow works. 30-day money-back guarantee. However, no visible third-party certifications, clinical studies, or expert endorsements shown in captured images.
- Headline: Strong, benefit-driven headline 'Restore Your Skin in 3 Weeks!' matches ad promise. Creates urgency and specificity. Main page headline 'Finally, A Safe Solution That Actually Calms Your Child's Eczema' is even more targeted and emotional.
- Social proof: Excellent social proof: Named testimonial from Sarah (mother of 3) with specific, emotional quote about first night results. Before/after photo of Emma (age 4) showing dramatic 2-week improvement. Timeline of results shown. Multiple condition improvements listed (psoriasis, keratosis, acne, cradle cap, diaper rash, scars). However, limited number of testimonials visible.
- Offer clarity: Clear value proposition: tallow + honey balm for eczema/skin issues. Specific timeline (2-3 weeks visible in images, 3 weeks in headline). 30-day money-back guarantee stated. Price not visible in captured images but offer is well-defined.
- Mobile experience: Page appears mobile-responsive with readable text and images stacked vertically. Typography is large and legible. However, some design elements (diagrams, before/after photos) may benefit from larger touch targets. No obvious mobile UX issues but optimization could be stronger.
Where it's weak
- Page speed: PageSpeed score of 57 is below acceptable threshold (target 75+). This is a significant issue for conversion, especially on mobile where most social traffic originates. Slow load times will increase bounce rate and reduce conversions.
Full breakdown
CTA is 'Learn more' which is generic and soft. Page appears designed for direct conversion (product jar visible, testimonials, results shown) but CTA doesn't match urgency of headline or offer. No prominent 'Buy Now' or 'Get Your Jar' button visible in captured images. CTA placement/prominence unclear.
PageSpeed score of 57 is below acceptable threshold (target 75+). This is a significant issue for conversion, especially on mobile where most social traffic originates. Slow load times will increase bounce rate and reduce conversions.
Strong trust signals: Farm imagery and family operation emphasized. Specific ingredient sourcing (grass-fed cattle, own hives, neighbors trusted). Named testimonials with photos. Before/after clinical-style photos. Scientific explanation of skin barrier and why tallow works. 30-day money-back guarantee. However, no visible third-party certifications, clinical studies, or expert endorsements shown in captured images.
Page appears mobile-responsive with readable text and images stacked vertically. Typography is large and legible. However, some design elements (diagrams, before/after photos) may benefit from larger touch targets. No obvious mobile UX issues but optimization could be stronger.
Strong, benefit-driven headline 'Restore Your Skin in 3 Weeks!' matches ad promise. Creates urgency and specificity. Main page headline 'Finally, A Safe Solution That Actually Calms Your Child's Eczema' is even more targeted and emotional.
Excellent social proof: Named testimonial from Sarah (mother of 3) with specific, emotional quote about first night results. Before/after photo of Emma (age 4) showing dramatic 2-week improvement. Timeline of results shown. Multiple condition improvements listed (psoriasis, keratosis, acne, cradle cap, diaper rash, scars). However, limited number of testimonials visible.
Excellent alignment between ad and landing page. Ad emphasizes tallow + honey solution, bioidentical to skin oils, absorbs completely. Page reinforces this with detailed explanation of why harsh creams fail, skin barrier diagram, specific ingredient breakdown, and results timeline. Ad's 'chemistry lab' metaphor matches page's 'harsh chemicals' narrative perfectly.
Clear value proposition: tallow + honey balm for eczema/skin issues. Specific timeline (2-3 weeks visible in images, 3 weeks in headline). 30-day money-back guarantee stated. Price not visible in captured images but offer is well-defined.
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