Besque
Facebook · Instagram · Audience Network · Video
The ad
At 67, Sarah thought her glowing skin days were over. Then she discovered Besqué Magic Body Oil. 🌟 "Just in two weeks, I can see a difference already. People stop me asking about my 'cologne' - it's actually the oil! The best way to describe it is magic." ✨ While other women her age accept dull, aging skin, Sarah's secret is 7 cold-pressed oils that penetrate deep where regular lotions can't reach. 💧 Evening primrose firms loose skin, rosehip regenerates damaged tissue, and patchouli boosts natural collagen production. The result? Skin that glows so beautifully, strangers ask about her "perfume." 🌹 Join 221,000+ women who chose this natural approach over expensive procedures. 86% saw firmer skin in just 8 weeks. 📈
Loved by 221,893 women worldwide
Shop nowThe funnel behind it
Offer: Body Oil - 100ml (14 Day Supply) at £42.50 (Save 15%) or 200ml (30 Day Supply) at £65.00 (Save 35%) with Free Shipping & Duties Included
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This is a well-executed luxury body oil landing page with strong message-to-ad alignment and robust social proof. The page effectively converts the emotional narrative from the ad (Sarah's transformation story) into product benefits and customer validation. Key strengths include: (1) Clear offer with dual pricing tiers and transparent supply duration, (2) Excellent social proof density with multiple customer count references and before/after imagery, (3) Strong ingredient storytelling matching ad copy, (4) Mobile-responsive design with accessible CTAs, (5) Trust-building elements including Trustpilot, ethical sourcing claims, and contact transparency. Primary weaknesses: (1) PageSpeed score of 66 is suboptimal for e-commerce conversion, (2) Limited individual customer testimonials/quotes visible in captured sections, (3) No prominent money-back guarantee or risk-reversal messaging, (4) Could add more urgency signals (limited stock, time-sensitive offers). The page successfully delivers on the ad promise and would likely convert well despite the speed limitation.
What this funnel does right. Steal these.
- Social proof: Excellent social proof density: '500,000+ Happy Customers Worldwide' (top banner), '500,000+ Women Just Like You' (mid-page), '221,000+ women' in ad copy. Before/after imagery showing visible results. Trustpilot badge visible. Strong testimonial framing ('Loved by 500,000+ Women'). Only minor gap: no individual customer quotes/reviews visible in captured sections.
- Message match: Excellent alignment between ad and landing page. Ad mentions: Sarah's transformation, 2-week results, 7 cold-pressed oils, evening primrose/rosehip/patchouli benefits, 221,000+ women, 86% firmer skin in 8 weeks. Page delivers all these elements with matching ingredient callouts, before/after imagery, and social proof numbers. Messaging is cohesive throughout.
- Call to action: Clear primary CTA 'ADD TO CART' with supporting messaging ('Free Shipping & Duties Included'). Secondary CTA 'QUICK BUY' for Shower Oil bundle. CTAs are prominent and action-oriented. Could benefit from urgency language (limited stock, time-sensitive offer) to increase conversion pressure.
- Trust signals: Strong trust signals: Trustpilot badge visible, 500,000+ customer count, specific ingredient sourcing ('Pure, unrefined and ethically sourced'), 100% Natural claim, Climate+ commitment, FedEx shipping transparency, contact information provided (London address, phone numbers, email). FDA disclaimer present. Minor: no visible money-back guarantee or return policy in captured sections.
- Mobile experience: Page appears mobile-responsive with stacked layout visible in screenshots. Product images, text, and CTAs are appropriately sized. Navigation menu accessible via hamburger icon. Pricing and product details readable on mobile. Minor: could optimize button sizing for thumb-friendly interaction on smaller screens.
- Headline: Strong emotional headline 'Plumps, tightens, firms and hydrates skin' paired with product name. Page reinforces social proof with '500,000+ Women Just Like You' and '221,000+ Loved by' messaging. Headline matches ad promise of transformation and social validation.
- Offer clarity: Clear dual pricing with savings percentages (15% off 100ml at £42.50, 35% off 200ml at £65). Supply duration explicitly stated (14-day and 30-day). Benefits clearly articulated (firms, tightens, hydrates). Minor: could emphasize guarantee/return policy more prominently.
- Page speed: PageSpeed score of 66 indicates room for improvement. Page loads but not optimally fast. For e-commerce, 66 is below ideal (target 80+). May impact mobile conversion rates and user experience, particularly for users on slower connections. Image optimization likely needed.
Full breakdown
Clear primary CTA 'ADD TO CART' with supporting messaging ('Free Shipping & Duties Included'). Secondary CTA 'QUICK BUY' for Shower Oil bundle. CTAs are prominent and action-oriented. Could benefit from urgency language (limited stock, time-sensitive offer) to increase conversion pressure.
PageSpeed score of 66 indicates room for improvement. Page loads but not optimally fast. For e-commerce, 66 is below ideal (target 80+). May impact mobile conversion rates and user experience, particularly for users on slower connections. Image optimization likely needed.
Strong trust signals: Trustpilot badge visible, 500,000+ customer count, specific ingredient sourcing ('Pure, unrefined and ethically sourced'), 100% Natural claim, Climate+ commitment, FedEx shipping transparency, contact information provided (London address, phone numbers, email). FDA disclaimer present. Minor: no visible money-back guarantee or return policy in captured sections.
Page appears mobile-responsive with stacked layout visible in screenshots. Product images, text, and CTAs are appropriately sized. Navigation menu accessible via hamburger icon. Pricing and product details readable on mobile. Minor: could optimize button sizing for thumb-friendly interaction on smaller screens.
Strong emotional headline 'Plumps, tightens, firms and hydrates skin' paired with product name. Page reinforces social proof with '500,000+ Women Just Like You' and '221,000+ Loved by' messaging. Headline matches ad promise of transformation and social validation.
Excellent social proof density: '500,000+ Happy Customers Worldwide' (top banner), '500,000+ Women Just Like You' (mid-page), '221,000+ women' in ad copy. Before/after imagery showing visible results. Trustpilot badge visible. Strong testimonial framing ('Loved by 500,000+ Women'). Only minor gap: no individual customer quotes/reviews visible in captured sections.
Excellent alignment between ad and landing page. Ad mentions: Sarah's transformation, 2-week results, 7 cold-pressed oils, evening primrose/rosehip/patchouli benefits, 221,000+ women, 86% firmer skin in 8 weeks. Page delivers all these elements with matching ingredient callouts, before/after imagery, and social proof numbers. Messaging is cohesive throughout.
Clear dual pricing with savings percentages (15% off 100ml at £42.50, 35% off 200ml at £65). Supply duration explicitly stated (14-day and 30-day). Benefits clearly articulated (firms, tightens, hydrates). Minor: could emphasize guarantee/return policy more prominently.
More ads from Besque
View all →
248dIMAGE320,000 Women Have BANNED Lotions From Their Skin
248dIMAGEWhy even expensive "firming" neck oils don't work (and what 312,873 women use instead)
224dIMAGEFounder Warning: Only Buy Besque From Our Official Website.
190dVIDEO“Is besque just hype?”
189dIMAGEAnti-Sag Formula Now 35% OFF ➡️➡️
147dVIDEOAll about my @besque_co @besque_collabs Magic body oil and luxury shower oil!!! 🤩 🥰 https://www.besque.co/BERNADETTE18864 Code: BERNADETTE18864 #body #pinup #rockabilly #over50 #besquemagicbodyoil
Keep exploring
Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.