Based Supplies
Facebook · Instagram · Audience Network · Video
The ad
Most bathroom counters look like a chemistry lab. Dozens of products, zero results. Here's what the beauty industry won't tell you: beef tallow + raw honey can fix what 12 products can't. Tallow is bioidentical to skin's natural oils - instead of sitting on top creating a film, it absorbs completely and repairs from within. For anyone who's exhausted from trying everything with nothing to show for it, the answer might be to try almost nothing. Get your jar today and finally see yourself in the mirror again. 30-day money-back guarantee because we know it works! 🐄
Restore Your Skin in 3 Weeks!
Learn moreThe funnel behind it
Offer: Tallow & Honey Balm for eczema and skin conditions. 5 natural ingredients. 30-day money-back guarantee.
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This is a high-quality educational landing page for a niche skincare product (tallow & honey balm) targeting parents of children with eczema. Strengths: Exceptional message-match with ad, strong social proof with named testimonials and before/afters, transparent ingredient sourcing, scientific credibility through skin barrier explanations, and authentic family farm positioning. The page effectively addresses skepticism by explaining why harsh creams fail and why tallow works. Weaknesses: Soft CTA ('Learn more' vs 'Buy Now'), moderate page speed (65), and long-form content may reduce mobile conversion. The educational approach builds trust but may delay purchase intent. Overall, this is a trust-building page designed for considered purchases rather than impulse buys, which is appropriate for the product category.
What this funnel does right. Steal these.
- Trust signals: Very high trust signals: Family farm operation with named cattle and beehives. Transparent ingredient sourcing (5 ingredients listed with origins). Before/after photos with specific child name/age. Scientific explanation with skin barrier diagrams. Money-back guarantee. No marketing fluff language. Authentic family narrative. Addresses common objections directly.
- Message match: Excellent alignment between ad and landing page. Ad emphasizes tallow + honey solution, bioidentical to skin oils, absorbs completely. Page deeply explains this exact mechanism with skin barrier diagrams, ingredient sourcing, and why it works. Ad mentions 'exhausted from trying everything' - page validates this with harsh cream criticism. Perfect message continuity.
- Headline: Strong, benefit-driven headline 'Restore Your Skin in 3 Weeks!' matches ad promise. Creates urgency and specificity. Page headline 'Finally, A Safe Solution That Actually Calms Your Child's Eczema' is even more specific and emotionally resonant for target audience.
- Social proof: Excellent social proof: Named testimonial from 'Sarah (mother of 3)' with specific, emotional quote about results. Before/after photo of 'Emma, age 4' showing dramatic 2-week improvement. Timeline graphic showing expected results. Multiple condition improvements listed (psoriasis, keratosis, acne, cradle cap, diaper rash, scars). Strong credibility signals.
- Offer clarity: Clear value proposition: tallow + honey balm for eczema/skin issues. Specific timeline (2-3 weeks visible in images, 3 weeks in headline). 30-day money-back guarantee stated. Price not visible in captured images but offer is well-defined.
- Mobile experience: Page appears mobile-responsive with readable text and stacked layouts. Images are appropriately sized. However, long-form educational content may require significant scrolling on mobile. No obvious mobile-specific optimizations visible (sticky CTA, mobile-specific formatting). Functional but not optimized.
Full breakdown
CTA is 'Learn more' which is generic and soft. Page appears to be informational/educational rather than direct sales. No prominent 'Buy Now' or 'Get Your Jar' button visible in captured images. CTA matches page structure but lacks conversion urgency for a product page.
PageSpeed score of 65 is below ideal (70+ recommended). Page is content-heavy with multiple high-quality images and diagrams. Load time may impact conversion, especially on mobile. Not a critical issue but room for improvement.
Very high trust signals: Family farm operation with named cattle and beehives. Transparent ingredient sourcing (5 ingredients listed with origins). Before/after photos with specific child name/age. Scientific explanation with skin barrier diagrams. Money-back guarantee. No marketing fluff language. Authentic family narrative. Addresses common objections directly.
Page appears mobile-responsive with readable text and stacked layouts. Images are appropriately sized. However, long-form educational content may require significant scrolling on mobile. No obvious mobile-specific optimizations visible (sticky CTA, mobile-specific formatting). Functional but not optimized.
Strong, benefit-driven headline 'Restore Your Skin in 3 Weeks!' matches ad promise. Creates urgency and specificity. Page headline 'Finally, A Safe Solution That Actually Calms Your Child's Eczema' is even more specific and emotionally resonant for target audience.
Excellent social proof: Named testimonial from 'Sarah (mother of 3)' with specific, emotional quote about results. Before/after photo of 'Emma, age 4' showing dramatic 2-week improvement. Timeline graphic showing expected results. Multiple condition improvements listed (psoriasis, keratosis, acne, cradle cap, diaper rash, scars). Strong credibility signals.
Excellent alignment between ad and landing page. Ad emphasizes tallow + honey solution, bioidentical to skin oils, absorbs completely. Page deeply explains this exact mechanism with skin barrier diagrams, ingredient sourcing, and why it works. Ad mentions 'exhausted from trying everything' - page validates this with harsh cream criticism. Perfect message continuity.
Clear value proposition: tallow + honey balm for eczema/skin issues. Specific timeline (2-3 weeks visible in images, 3 weeks in headline). 30-day money-back guarantee stated. Price not visible in captured images but offer is well-defined.
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