Besque
Facebook · Instagram · Audience Network · Video
The ad
At 67, I care about how my skin looks… and how it feels. This is the kind of body oil I actually want to use because it absorbs fast, gives my skin a beautiful glow, and doesn’t leave me feeling greasy. I can put it on and get dressed without worrying about it getting on my clothes, which I love. And that matters, because a lot of oils just sit on the surface… this one actually sinks in. With consistent use, I’ve noticed my skin feels more hydrated, smoother, and even that crepey look softens. This is the Besque Magic Body Oil, and I’ve been really impressed with it. It leaves my skin soft, radiant, and just healthier-looking overall.
Shop nowThe funnel behind it
Offer: Body Oil - 100ml (14 Day Supply) at £42.50 (Save 15%) or 200ml (30 Day Supply) at £65.00 (Save 35%) - Free Shipping & Duties Included
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This is a well-structured product page for a luxury body oil targeting mature women concerned with skin firmness and appearance. Strengths include clear product benefits, strong social proof numbers, transparent pricing with discounts, and comprehensive ingredient information. The page effectively addresses the ad's core message about fast absorption and visible results. Key weaknesses are the moderate PageSpeed score (62) which could hurt conversions, lack of visible customer testimonials/reviews in the captured sections, and CTAs that could be more prominent. The page successfully builds trust through multiple signals (customer count, natural ingredients, ethical sourcing) and provides detailed product information. Mobile experience appears adequate but could be optimized further. Overall, this is a solid conversion-focused page that effectively matches the ad messaging and provides sufficient trust signals to encourage purchase.
What this funnel does right. Steal these.
- Trust signals: Multiple trust signals: 500K+ customer count, Trustpilot badge, natural/authentic ingredients listed, ethical sourcing emphasized, climate+ commitment, worldwide shipping (220+ countries), free shipping, money-back guarantee implied. Contact information and social links present. FDA disclaimer included.
- Social proof: Strong social proof: '500,000+ Happy Customers Worldwide' prominently displayed at top. 'Loved by 500,000+ Women Just Like You' reinforces trust. Trustpilot badge visible. However, no customer testimonials or reviews visible on this page section.
- Message match: Strong alignment between ad (mature woman, fast absorption, non-greasy, visible results) and page messaging (targets stretch marks, blemishes, loose skin; emphasizes natural ingredients and skin firming). Product benefits directly match ad claims.
- Offer clarity: Clear product positioning with specific benefits (firms, tightens, hydrates). Two size options with transparent pricing and savings percentages displayed. 14-day and 30-day supply clearly labeled.
- Call to action: Clear 'ADD TO CART' button with supporting text about free shipping and duties included. Secondary 'QUICK BUY' option for Shower Oil. CTAs are visible but could be more prominent or use stronger action language given the page length.
- Mobile experience: Page appears mobile-responsive with stacked layout. Navigation icons visible at top. However, some sections may benefit from better mobile optimization. Text is readable but dense in places.
- Headline: Main headline 'Plumps, tightens, firms and hydrates skin' is benefit-driven and clear. Secondary messaging emphasizes luxury and natural ingredients. Could be more compelling or specific to the 67-year-old demographic mentioned in ad.
Full breakdown
Clear 'ADD TO CART' button with supporting text about free shipping and duties included. Secondary 'QUICK BUY' option for Shower Oil. CTAs are visible but could be more prominent or use stronger action language given the page length.
PageSpeed score of 62 indicates moderate performance. Page loads but not optimally fast. For e-commerce, this is below ideal (target 75+). May impact conversion rates, especially on mobile.
Multiple trust signals: 500K+ customer count, Trustpilot badge, natural/authentic ingredients listed, ethical sourcing emphasized, climate+ commitment, worldwide shipping (220+ countries), free shipping, money-back guarantee implied. Contact information and social links present. FDA disclaimer included.
Page appears mobile-responsive with stacked layout. Navigation icons visible at top. However, some sections may benefit from better mobile optimization. Text is readable but dense in places.
Main headline 'Plumps, tightens, firms and hydrates skin' is benefit-driven and clear. Secondary messaging emphasizes luxury and natural ingredients. Could be more compelling or specific to the 67-year-old demographic mentioned in ad.
Strong social proof: '500,000+ Happy Customers Worldwide' prominently displayed at top. 'Loved by 500,000+ Women Just Like You' reinforces trust. Trustpilot badge visible. However, no customer testimonials or reviews visible on this page section.
Strong alignment between ad (mature woman, fast absorption, non-greasy, visible results) and page messaging (targets stretch marks, blemishes, loose skin; emphasizes natural ingredients and skin firming). Product benefits directly match ad claims.
Clear product positioning with specific benefits (firms, tightens, hydrates). Two size options with transparent pricing and savings percentages displayed. 14-day and 30-day supply clearly labeled.
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