Based Supplies
Facebook · Instagram · Audience Network · Video
The ad
Stripping your scalp with harsh sulfates and chemicals DESTROYS your hair follicles, leading to permanent thinning and loss. Restore your hair's natural growth cycle with our Onion Hydrosol Shampoo--a powerful, ancient remedy that big beauty brands don't want you to know about. Crafted with 15% pure fermented onion hydrosol and botanical oils, our shampoo feeds your follicles the sulfur and nutrients they're starving for. Reclaim your thick, healthy hair with nature's most potent growth formula--shop now and get your bottle of Onion Hydrosol Shampoo today!
Get Your Thick Hair Back!
Learn moreThe funnel behind it
Offer: Onion Hydrosol Shampoo & Conditioner - $35 with free shipping over $40. Reduces hair fall, sulfur-rich formula, fresh herbal scent.
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page demonstrates strong CRO fundamentals with excellent message-to-ad alignment, compelling social proof, and clear value articulation. The product benefits are well-supported by customer testimonials, before/after imagery, and scientific explanation of the mechanism. The page effectively addresses objections (no onion smell, safe for color-treated hair) and provides a detailed results timeline. However, the critical weakness is the abysmal PageSpeed score of 36, which will significantly harm conversion rates through increased bounce rates and abandonment. The mobile experience appears solid despite slow loading. The 30-day guarantee and verified reviews build trust effectively. The CTA hierarchy is clear with prominent 'ADD TO CART' button. Overall, this is a well-structured page held back primarily by technical performance issues.
What this funnel does right. Steal these.
- Trust signals: Multiple trust signals: 30-day money-back guarantee, scientific backing (Journal of Dermatology reference), ingredient transparency, family business positioning, verified customer reviews, payment method variety, clear contact info and policies.
- Mobile experience: Responsive design evident across all image slices. Touch-friendly buttons, readable text hierarchy, stacked layout for mobile. Product images and testimonials scale appropriately.
- Social proof: Strong social proof: 72 reviews with 4.88/5 stars, 64 five-star ratings shown visually. Multiple verified customer testimonials with specific results (less hair loss, scalp tingling, thicker hair). Before/after imagery adds credibility.
- Message match: Excellent alignment: Ad emphasizes sulfur, ancient remedy, follicle restoration. Page delivers on all claims with detailed science explanation, ingredient breakdown, timeline of results, and customer validation.
- Offer clarity: Clear value proposition: sulfur-rich formula for hair growth. Price ($35) and product options (Shampoo/Conditioner/Duo) are explicit. Benefits are well-articulated throughout the page.
- Call to action: Primary CTA 'ADD TO CART' is prominent, green, and action-oriented. Ad CTA 'Learn more' is softer but appropriate for awareness stage. Multiple CTAs throughout page support conversion funnel.
- Headline: Ad headline 'Get Your Thick Hair Back!' is benefit-driven and emotionally resonant. Page headline 'Onion Hydrosol Shower Duo' is product-focused but less compelling. Good alignment overall.
Where it's weak
- Page speed: PageSpeed score of 36 is poor. Significantly impacts user experience, bounce rate, and conversion. Major CRO liability. Likely due to unoptimized images, render-blocking resources, or slow server response.
Full breakdown
Primary CTA 'ADD TO CART' is prominent, green, and action-oriented. Ad CTA 'Learn more' is softer but appropriate for awareness stage. Multiple CTAs throughout page support conversion funnel.
PageSpeed score of 36 is poor. Significantly impacts user experience, bounce rate, and conversion. Major CRO liability. Likely due to unoptimized images, render-blocking resources, or slow server response.
Multiple trust signals: 30-day money-back guarantee, scientific backing (Journal of Dermatology reference), ingredient transparency, family business positioning, verified customer reviews, payment method variety, clear contact info and policies.
Responsive design evident across all image slices. Touch-friendly buttons, readable text hierarchy, stacked layout for mobile. Product images and testimonials scale appropriately.
Ad headline 'Get Your Thick Hair Back!' is benefit-driven and emotionally resonant. Page headline 'Onion Hydrosol Shower Duo' is product-focused but less compelling. Good alignment overall.
Strong social proof: 72 reviews with 4.88/5 stars, 64 five-star ratings shown visually. Multiple verified customer testimonials with specific results (less hair loss, scalp tingling, thicker hair). Before/after imagery adds credibility.
Excellent alignment: Ad emphasizes sulfur, ancient remedy, follicle restoration. Page delivers on all claims with detailed science explanation, ingredient breakdown, timeline of results, and customer validation.
Clear value proposition: sulfur-rich formula for hair growth. Price ($35) and product options (Shampoo/Conditioner/Duo) are explicit. Benefits are well-articulated throughout the page.
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