Prose
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The ad
SURPRISE: Get 60% OFF your first Prose order when you click today!* 🎯 Formulas made for your hair goals ⭐️ 600,000+ 5-star Prose product reviews** on Review & Refine® 😊 The Prose Promise™: Love your first order (or it’s on us) 🤳 Take the consultation to get your custom routine 💇♀️ For soft, shiny hair, frizz control, and more *when you subscribe. No commitment. Cancel anytime. ** https://prose.com/reviews
Get 60% OFF custom haircare from Prose
Shop nowThe funnel behind it
Offer: Subscribe to any 3+ haircare products to claim your FREE Grand Beach Bag ($32 value)
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page demonstrates strong message-to-ad alignment and clear offer presentation, but is severely hampered by poor page speed (31/100). The visual hierarchy effectively showcases the free gift incentive, and the subscription model is transparently communicated. However, trust signals could be strengthened with security badges, testimonials, or guarantee details. The critical weakness is technical performance—a 31 PageSpeed score will cause significant abandonment before users even see the offer. Immediate optimization needed for Core Web Vitals, image compression, and script loading.
What this funnel does right. Steal these.
- Message match: Excellent alignment between ad and landing page. Both emphasize 60% off, free gift, subscription model, and custom haircare positioning.
- Mobile experience: Mobile-optimized layout with large touch targets and readable text. Beach bag visual is prominent and engaging on mobile viewport.
- Headline: Clear, benefit-driven headline that matches ad promise. 'Welcome Offer' reinforces exclusivity and urgency.
- Social proof: 600,000+ 5-star reviews mentioned in ad and 'Grand Beach Bag' visual provides tangible proof. Could display star rating or testimonial on page.
- Offer clarity: 60% off + free gift is clearly stated. Subscription requirement is mentioned but could be more prominent on landing page itself.
- Call to action: 'UNLOCK OFFER' button is prominent and action-oriented. However, it's somewhat generic; could be more specific like 'Get 60% Off Now'.
- Trust signals: Prose Promise™ and review count build credibility. Missing: security badges, company info, return policy details, or customer testimonials on page.
Where it's weak
- Page speed: PageSpeed score of 31 is critically poor. Slow load times significantly harm conversion rates and user experience, especially on mobile.
Full breakdown
'UNLOCK OFFER' button is prominent and action-oriented. However, it's somewhat generic; could be more specific like 'Get 60% Off Now'.
PageSpeed score of 31 is critically poor. Slow load times significantly harm conversion rates and user experience, especially on mobile.
Prose Promise™ and review count build credibility. Missing: security badges, company info, return policy details, or customer testimonials on page.
Mobile-optimized layout with large touch targets and readable text. Beach bag visual is prominent and engaging on mobile viewport.
Clear, benefit-driven headline that matches ad promise. 'Welcome Offer' reinforces exclusivity and urgency.
600,000+ 5-star reviews mentioned in ad and 'Grand Beach Bag' visual provides tangible proof. Could display star rating or testimonial on page.
Excellent alignment between ad and landing page. Both emphasize 60% off, free gift, subscription model, and custom haircare positioning.
60% off + free gift is clearly stated. Subscription requirement is mentioned but could be more prominent on landing page itself.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.