Library/beauty· US

Prose

Facebook · Instagram · Messenger · Video

Active

All Prose ads & funnels →Meta Ad Library

Days running

6 days

Funnel score

73/100

Page speed

31/100

The ad

SURPRISE: Get 60% OFF your first Prose order when you click today!* 🎯 Formulas made for your hair goals ⭐️ 600,000+ 5-star Prose product reviews** on Review & Refine® 😊 The Prose Promise™: Love your first order (or it’s on us) 🤳 Take the consultation to get your custom routine 💇‍♀️ For soft, shiny hair, frizz control, and more *when you subscribe. No commitment. Cancel anytime. ** https://prose.com/reviews

Get 60% OFF custom haircare from Prose

Shop now

Angle: Limited-time discount + social proof + risk reversalHook: Surprise discount announcement with urgencyFormat: Video

View this ad in Meta Ad Library →

The funnel behind it

Offer: Subscribe to any 3+ haircare products to claim your FREE Grand Beach Bag ($32 value)

Visit landing page →

73/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page demonstrates solid CRO fundamentals with strong message-to-ad alignment, clear offer presentation, and mobile-optimized design. The modal overlay effectively captures attention with the 60% off badge and beach bag imagery. However, critical performance issues (PageSpeed 31) severely undermine conversion potential—slow load times cause abandonment before users see the offer. Social proof elements mentioned in ads are absent from the visible landing page. The subscription requirement, while disclosed, could be positioned more transparently upfront. CTA button text inconsistency ('UNLOCK OFFER' vs 'Shop now') creates minor friction. Recommendations: (1) Urgently optimize page speed, (2) Add visible social proof/reviews to landing page, (3) Standardize CTA copy across ad and page, (4) Consider more prominent subscription terms disclosure.

What this funnel does right. Steal these.

Mobile experience: Excellent mobile optimization. Full-screen modal design, readable typography, properly sized CTA button. Image scales well on mobile viewport.
Call to action: Clear 'UNLOCK OFFER' button with high contrast. Action-oriented and prominent. However, button text differs from ad CTA ('Shop now' vs 'Unlock Offer').
Headline: Clear, benefit-driven headline that matches ad promise. 'Welcome Offer' reinforces exclusivity and urgency.
Message match: Strong alignment between ad and landing page. Both emphasize 60% off + free gift, subscription model, and limited-time urgency. Consultation flow matches ad promise.
Offer clarity: 60% off + free gift ($32 value) is clearly stated. Subscription requirement is mentioned but could be more prominent on landing page itself.
Trust signals: Prose Promise™ and review mentions build trust. Beach Bag visual adds authenticity. Missing: security badges, guarantees on landing page, or explicit return policy visibility.
Social proof: 600,000+ 5-star reviews mentioned in ad but not visible on landing page screenshot. Beach Bag visual adds credibility but more explicit social proof needed on page.

Where it's weak

Page speed: PageSpeed score of 31 is critically poor. Slow load times will significantly impact conversion rates and user experience, especially on mobile.

Full breakdown

Call to action8/10

Clear 'UNLOCK OFFER' button with high contrast. Action-oriented and prominent. However, button text differs from ad CTA ('Shop now' vs 'Unlock Offer').

Page speed3/10

PageSpeed score of 31 is critically poor. Slow load times will significantly impact conversion rates and user experience, especially on mobile.

Trust signals7/10

Prose Promise™ and review mentions build trust. Beach Bag visual adds authenticity. Missing: security badges, guarantees on landing page, or explicit return policy visibility.

Mobile experience9/10

Excellent mobile optimization. Full-screen modal design, readable typography, properly sized CTA button. Image scales well on mobile viewport.

Headline8/10

Clear, benefit-driven headline that matches ad promise. 'Welcome Offer' reinforces exclusivity and urgency.

Social proof7/10

600,000+ 5-star reviews mentioned in ad but not visible on landing page screenshot. Beach Bag visual adds credibility but more explicit social proof needed on page.

Message match8/10

Strong alignment between ad and landing page. Both emphasize 60% off + free gift, subscription model, and limited-time urgency. Consultation flow matches ad promise.

Offer clarity8/10

60% off + free gift ($32 value) is clearly stated. Subscription requirement is mentioned but could be more prominent on landing page itself.