Library/beauty· US

Prose

Facebook · Instagram · Messenger · Image

Active

All Prose ads & funnels →Meta Ad Library

Days running

18 days

Funnel score

74/100

Page speed

43/100

The ad

SURPRISE: Get 60% OFF your first Prose order when you click today!* 🎯 Formulas made for your hair goals ⭐️ 600,000+ 5-star Prose product reviews** on Review & Refine® 😊 The Prose Promise™: Love your first order (or it’s on us) 🤳 Take the consultation to get your custom routine 💇‍♀️ For soft, shiny hair, frizz control, and more *when you subscribe. No commitment. Cancel anytime. ** https://prose.com/reviews

Get 60% OFF custom haircare from Prose

Shop now

Angle: Limited-time discount + social proof + risk reversalHook: Surprise discount announcement with urgencyFormat: Image ad with promotional overlay

View this ad in Meta Ad Library →

The funnel behind it

Offer: Subscribe to any 3+ haircare products to claim your FREE Grand Beach Bag ($32 value)

Visit landing page →

74/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page effectively captures the ad promise with clear offer presentation and strong mobile design. The 60% off + free Grand Beach Bag offer is prominent and the CTA is well-designed. However, the page suffers from a critical speed issue (43 PageSpeed score) that will harm conversion rates. Social proof elements mentioned in the ad (600K+ reviews) are absent from the visible landing page. The subscription requirement asterisk is present but could be more transparent. The modal-based design is engaging but the slow load time undermines the user experience. Recommend: (1) Optimize page speed urgently, (2) Display review count/ratings on landing page, (3) Make subscription terms more visible upfront, (4) Ensure CTA text consistency across ad and page.

What this funnel does right. Steal these.

Mobile experience: Excellent mobile optimization. Full-screen modal, readable typography, properly sized CTA button, and responsive image. Beach bag visual works well on mobile viewport.
Call to action: Clear 'UNLOCK OFFER' button with high contrast. Action-oriented and prominent. However, 'Shop now' in ad doesn't match 'Unlock Offer' on page—minor inconsistency.
Headline: Clear, benefit-driven headline that matches ad promise. 'Welcome Offer' reinforces exclusivity and urgency.
Message match: Strong alignment between ad and landing page. Both emphasize 60% off + free gift. Ad mentions consultation and custom formulas; page supports this with beach bag visual and offer structure.
Offer clarity: 60% off + free gift ($32 value) is clearly stated. Subscription requirement is mentioned but could be more prominent on landing page itself.
Trust signals: Prose Promise™ and review count build credibility. However, no visible security badges, guarantees, or company credentials on this modal. 'Limited Time Only' creates urgency but could feel pushy.
Social proof: 600,000+ 5-star reviews mentioned in ad but not visible on this landing page screenshot. Beach Bag visual adds lifestyle credibility but lacks explicit testimonials or ratings display.

Where it's weak

Page speed: PageSpeed score of 43 is poor. Slow load times will increase bounce rate and reduce conversions, especially on mobile where users have less patience.

Full breakdown

Call to action8/10

Clear 'UNLOCK OFFER' button with high contrast. Action-oriented and prominent. However, 'Shop now' in ad doesn't match 'Unlock Offer' on page—minor inconsistency.

Page speed4/10

PageSpeed score of 43 is poor. Slow load times will increase bounce rate and reduce conversions, especially on mobile where users have less patience.

Trust signals7/10

Prose Promise™ and review count build credibility. However, no visible security badges, guarantees, or company credentials on this modal. 'Limited Time Only' creates urgency but could feel pushy.

Mobile experience9/10

Excellent mobile optimization. Full-screen modal, readable typography, properly sized CTA button, and responsive image. Beach bag visual works well on mobile viewport.

Headline8/10

Clear, benefit-driven headline that matches ad promise. 'Welcome Offer' reinforces exclusivity and urgency.

Social proof7/10

600,000+ 5-star reviews mentioned in ad but not visible on this landing page screenshot. Beach Bag visual adds lifestyle credibility but lacks explicit testimonials or ratings display.

Message match8/10

Strong alignment between ad and landing page. Both emphasize 60% off + free gift. Ad mentions consultation and custom formulas; page supports this with beach bag visual and offer structure.

Offer clarity8/10

60% off + free gift ($32 value) is clearly stated. Subscription requirement is mentioned but could be more prominent on landing page itself.