Based Supplies
Facebook · Instagram · Audience Network · Video
The ad
Most bathroom counters look like a chemistry lab. Dozens of products, zero results. Here's what the beauty industry won't tell you: beef tallow + raw honey can fix what 12 products can't. Tallow is bioidentical to skin's natural oils - instead of sitting on top creating a film, it absorbs completely and repairs from within. For anyone who's exhausted from trying everything with nothing to show for it, the answer might be to try almost nothing. Get your jar today and finally see yourself in the mirror again. 30-day money-back guarantee because we know it works! 🐄
Restore Your Skin in 3 Weeks!
Learn moreThe funnel behind it
Offer: All-in-one Tallow & Honey Balm with natural, grass-fed ingredients. No chemicals, no endocrine disruptors. Suitable for sensitive skin, eczema, psoriasis. 30-day money-back guarantee.
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page effectively converts the ad's 'simplicity vs. complexity' narrative into a compelling product story. Strengths include clear value proposition, strong social proof, benefit-driven copy, and trust-building elements (testimonials, guarantees, sustainability messaging). The page successfully addresses the target audience's pain point (overwhelmed by too many products) and positions tallow balm as the antidote. However, critical weaknesses undermine conversion potential: (1) PageSpeed score of 54 is dangerously slow and will cause abandonment; (2) CTA messaging inconsistency ('Learn more' in ad vs. 'Check Availability' on page) creates friction; (3) Price is never mentioned, which may surprise users at checkout; (4) Mobile optimization could be tighter for better UX. The 3-week promise in the headline is bold but not substantiated on the page—adding a timeline graphic or clinical backing would strengthen credibility. Overall, the page has solid fundamentals but needs speed optimization and CTA refinement to maximize conversion.
What this funnel does right. Steal these.
- Trust signals: Strong trust signals: customer testimonials with names/ages, 4.8★ rating, 30-day money-back guarantee, mentions of grass-fed/organic sourcing, eco-friendly packaging, and logos from Mayo Clinic, Healthline, Women's Health. Transparent ingredient sourcing. Minor gap: no third-party certifications visible (e.g., dermatologist-tested).
- Headline: Strong, benefit-driven headline 'Restore Your Skin in 3 Weeks!' creates urgency and specificity. Matches ad promise. Page title 'One Jar, Countless Benefits' reinforces simplicity angle effectively.
- Social proof: Multiple customer testimonials with photos (Amanda, Samantha, Marissa, Evelyn, Lucas, Harper). 4.8/5 stars with 1,897 reviews shown at bottom. Testimonials are detailed and credible. Could be stronger with more video testimonials or before/after photos.
- Message match: Strong alignment between ad and landing page. Ad emphasizes simplicity ('try almost nothing'), natural ingredients, and skin repair—all core themes on page. 'Restore Your Skin' promise matches the 5 benefits section. Minor mismatch: ad CTA says 'Learn more' but page pushes 'Check Availability.'
- Offer clarity: Clear value proposition: natural tallow + honey balm as all-in-one solution. Specific benefit (3 weeks) in headline. Price not shown on landing page, which is a minor gap, but core offer is well-articulated throughout.
- Call to action: Primary CTA 'Check Availability' is prominent (green button, appears twice). Secondary CTAs present throughout. However, 'Learn more' in ad doesn't match landing page CTAs, creating slight friction. Button color and placement are good but could be more action-oriented (e.g., 'Get My Jar Now').
- Mobile experience: Layout appears mobile-responsive with stacked sections. Images and text are readable. However, dense text blocks and multiple CTAs could be better optimized for thumb-friendly navigation. Comparison chart and testimonials section could be more mobile-friendly.
Where it's weak
- Page speed: PageSpeed score of 54 is below optimal (target 75+). This is a significant issue for conversion—slow pages increase bounce rates and reduce trust. Multiple high-res images and potential unoptimized assets are likely culprits. Critical improvement needed.
Full breakdown
Primary CTA 'Check Availability' is prominent (green button, appears twice). Secondary CTAs present throughout. However, 'Learn more' in ad doesn't match landing page CTAs, creating slight friction. Button color and placement are good but could be more action-oriented (e.g., 'Get My Jar Now').
PageSpeed score of 54 is below optimal (target 75+). This is a significant issue for conversion—slow pages increase bounce rates and reduce trust. Multiple high-res images and potential unoptimized assets are likely culprits. Critical improvement needed.
Strong trust signals: customer testimonials with names/ages, 4.8★ rating, 30-day money-back guarantee, mentions of grass-fed/organic sourcing, eco-friendly packaging, and logos from Mayo Clinic, Healthline, Women's Health. Transparent ingredient sourcing. Minor gap: no third-party certifications visible (e.g., dermatologist-tested).
Layout appears mobile-responsive with stacked sections. Images and text are readable. However, dense text blocks and multiple CTAs could be better optimized for thumb-friendly navigation. Comparison chart and testimonials section could be more mobile-friendly.
Strong, benefit-driven headline 'Restore Your Skin in 3 Weeks!' creates urgency and specificity. Matches ad promise. Page title 'One Jar, Countless Benefits' reinforces simplicity angle effectively.
Multiple customer testimonials with photos (Amanda, Samantha, Marissa, Evelyn, Lucas, Harper). 4.8/5 stars with 1,897 reviews shown at bottom. Testimonials are detailed and credible. Could be stronger with more video testimonials or before/after photos.
Strong alignment between ad and landing page. Ad emphasizes simplicity ('try almost nothing'), natural ingredients, and skin repair—all core themes on page. 'Restore Your Skin' promise matches the 5 benefits section. Minor mismatch: ad CTA says 'Learn more' but page pushes 'Check Availability.'
Clear value proposition: natural tallow + honey balm as all-in-one solution. Specific benefit (3 weeks) in headline. Price not shown on landing page, which is a minor gap, but core offer is well-articulated throughout.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.