Prose
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The ad
SURPRISE: Get 60% OFF your first Prose order when you click today!* 🎯 Formulas made for your hair goals ⭐️ 600,000+ 5-star Prose product reviews** on Review & Refine® 😊 The Prose Promise™: Love your first order (or it’s on us) 🤳 Take the consultation to get your custom routine 💇♀️ For soft, shiny hair, frizz control, and more *when you subscribe. No commitment. Cancel anytime. ** https://prose.com/reviews
Get 60% OFF custom haircare from Prose
Shop nowThe funnel behind it
Offer: Subscribe to any 3+ hair care products to claim your FREE Grand Beach Bag ($32 value)
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page effectively captures the ad promise with strong message match and clear offer presentation. The mobile design is responsive and the CTA is prominent. However, the page is significantly hampered by poor PageSpeed performance (42/100), which will negatively impact conversion rates and user experience. Social proof elements mentioned in the ad (600K+ reviews) are not visible on the landing page itself. The subscription requirement, while disclosed, could be emphasized more clearly upfront to reduce friction and surprise at checkout. Adding trust signals (security badges, money-back guarantee details, customer testimonials) would strengthen credibility.
What this funnel does right. Steal these.
- Message match: Excellent alignment between ad (60% off + free gift) and landing page offer. Subscription requirement and consultation flow match ad promise.
- Call to action: High-contrast 'UNLOCK OFFER' button is prominent and action-oriented. Clear visual hierarchy draws attention effectively.
- Mobile experience: Mobile-optimized layout with large touch targets. Image, headline, and CTA are well-proportioned for mobile viewing. Close button accessible.
- Headline: Clear, benefit-driven headline that matches ad promise. 'Welcome Offer' reinforces exclusivity and urgency.
- Offer clarity: 60% off + free gift ($32 value) is clearly stated. Subscription requirement is mentioned but could be more prominent on landing page itself.
- Trust signals: Prose Promise™ and review mentions build credibility. However, no visible security badges, guarantees, or company credentials on this screenshot. 'Limited Time Only' creates urgency but could feel pushy.
- Social proof: 600,000+ 5-star reviews mentioned in ad but not visible on landing page screenshot. Beach Bag visual adds lifestyle credibility but lacks explicit testimonials or ratings display.
Where it's weak
- Page speed: PageSpeed score of 42 is poor. Slow load times significantly impact conversion rates and user experience, especially on mobile.
Full breakdown
High-contrast 'UNLOCK OFFER' button is prominent and action-oriented. Clear visual hierarchy draws attention effectively.
PageSpeed score of 42 is poor. Slow load times significantly impact conversion rates and user experience, especially on mobile.
Prose Promise™ and review mentions build credibility. However, no visible security badges, guarantees, or company credentials on this screenshot. 'Limited Time Only' creates urgency but could feel pushy.
Mobile-optimized layout with large touch targets. Image, headline, and CTA are well-proportioned for mobile viewing. Close button accessible.
Clear, benefit-driven headline that matches ad promise. 'Welcome Offer' reinforces exclusivity and urgency.
600,000+ 5-star reviews mentioned in ad but not visible on landing page screenshot. Beach Bag visual adds lifestyle credibility but lacks explicit testimonials or ratings display.
Excellent alignment between ad (60% off + free gift) and landing page offer. Subscription requirement and consultation flow match ad promise.
60% off + free gift ($32 value) is clearly stated. Subscription requirement is mentioned but could be more prominent on landing page itself.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.