Besque
Facebook · Instagram · Audience Network · Video
The ad
One thing I’ve struggled with for more than 10 years is cellulite…but I finally found something that is actually helping!! Comment SHOP to receive the link https://liketk.it/6dB30 #bodyfirming #bodyoil #cellulitereduction #amazonfind #beautytip
Shop nowThe funnel behind it
Offer: Body Oil - 100ml (14 Day Supply) at £42.50 (SAVE 15%) or 200ml (30 Day Supply) at £65.00 (SAVE 35%) - Free Worldwide Shipping
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This is a well-structured product page for a premium body oil with strong social proof and clear value proposition. Strengths include transparent pricing, detailed ingredient benefits, multiple trust signals, and prominent CTAs. The page effectively communicates product benefits through before/after imagery and ingredient callouts. However, the page misses an opportunity to leverage the ad's personal testimonial angle—the landing page is purely product-focused rather than story-driven, which creates a slight disconnect from the ad's emotional hook. PageSpeed score of 67 indicates moderate performance with optimization potential. Mobile experience appears solid. The page would benefit from: (1) stronger above-the-fold headline that echoes the ad's personal angle, (2) individual customer testimonials/reviews to complement aggregate social proof numbers, (3) faster page load optimization, and (4) more prominent trust badges (SSL, return policy) in the visible area.
What this funnel does right. Steal these.
- Call to action: Primary CTA 'ADD TO CART' is prominent, high-contrast black button. Secondary CTAs include 'QUICK BUY' for complementary product. Clear value messaging ('Fast & Free Shipping', 'Duties Included'). CTA placement is good but could be more aggressive with multiple CTAs higher on page.
- Trust signals: Multiple trust signals: 'Free Worldwide Shipping', '100% Natural' ingredients claim, 'Climate+' environmental commitment, Trustpilot badge, detailed ingredient list with benefits, clear contact information (address, phone, email), FDA disclaimer included. Lacks SSL badge visibility and return policy clarity on visible sections.
- Mobile experience: Layout appears responsive and mobile-friendly. Text is readable, CTAs are appropriately sized. Product images stack vertically. Navigation is accessible. No obvious mobile UX issues detected from screenshots.
- Social proof: Strong social proof: '500,000+ Happy Customers Worldwide' stated twice, 'Loved by 500,000+ Women Just Like You' section included. Trustpilot badge visible. However, no individual reviews, testimonials, or ratings shown on this page—relies on aggregate numbers only.
- Offer clarity: Clear product positioning: luxury body oil targeting stretch marks, firmness, and hydration. Two pricing tiers clearly presented (100ml at £42.50, 200ml at £65.00) with savings highlighted. Primary benefits stated upfront.
- Page speed: PageSpeed score of 67 is moderate—acceptable but not optimal. Page loads but could be faster. Images appear to be high-quality which may impact load time. Score suggests room for optimization in Core Web Vitals.
- Headline: Main headline 'Besquè Magic Body Oil' is present but generic. Secondary headlines like 'Plumps, tightens, firms and hydrates skin' and 'Smooth & Fine. So Divine' are more compelling but appear lower on page. Could be stronger above fold.
- Message match: Ad emphasizes cellulite reduction and body firming; page delivers on this with 'Targets Stretch Marks & Blemishes' before/after imagery and ingredient benefits. However, ad's personal testimonial angle ('I finally found something that is actually helping') is not reflected on landing page—page is product-focused, not story-driven.
Full breakdown
Primary CTA 'ADD TO CART' is prominent, high-contrast black button. Secondary CTAs include 'QUICK BUY' for complementary product. Clear value messaging ('Fast & Free Shipping', 'Duties Included'). CTA placement is good but could be more aggressive with multiple CTAs higher on page.
PageSpeed score of 67 is moderate—acceptable but not optimal. Page loads but could be faster. Images appear to be high-quality which may impact load time. Score suggests room for optimization in Core Web Vitals.
Multiple trust signals: 'Free Worldwide Shipping', '100% Natural' ingredients claim, 'Climate+' environmental commitment, Trustpilot badge, detailed ingredient list with benefits, clear contact information (address, phone, email), FDA disclaimer included. Lacks SSL badge visibility and return policy clarity on visible sections.
Layout appears responsive and mobile-friendly. Text is readable, CTAs are appropriately sized. Product images stack vertically. Navigation is accessible. No obvious mobile UX issues detected from screenshots.
Main headline 'Besquè Magic Body Oil' is present but generic. Secondary headlines like 'Plumps, tightens, firms and hydrates skin' and 'Smooth & Fine. So Divine' are more compelling but appear lower on page. Could be stronger above fold.
Strong social proof: '500,000+ Happy Customers Worldwide' stated twice, 'Loved by 500,000+ Women Just Like You' section included. Trustpilot badge visible. However, no individual reviews, testimonials, or ratings shown on this page—relies on aggregate numbers only.
Ad emphasizes cellulite reduction and body firming; page delivers on this with 'Targets Stretch Marks & Blemishes' before/after imagery and ingredient benefits. However, ad's personal testimonial angle ('I finally found something that is actually helping') is not reflected on landing page—page is product-focused, not story-driven.
Clear product positioning: luxury body oil targeting stretch marks, firmness, and hydration. Two pricing tiers clearly presented (100ml at £42.50, 200ml at £65.00) with savings highlighted. Primary benefits stated upfront.
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