Prose
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The ad
SURPRISE: Get 60% OFF your first Prose order when you click today!* 🎯 Formulas made for your hair goals ⭐️ 600,000+ 5-star Prose product reviews** on Review & Refine® 😊 The Prose Promise™: Love your first order (or it’s on us) 🤳 Take the consultation to get your custom routine 💇♀️ For soft, shiny hair, frizz control, and more *when you subscribe. No commitment. Cancel anytime. ** https://prose.com/reviews
Get 60% OFF custom haircare from Prose
Shop nowThe funnel behind it
Offer: Subscribe to any 3+ haircare products to claim your FREE Grand Beach Bag ($32 value)
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page has strong offer clarity, excellent message-to-ad alignment, and mobile-friendly design. Social proof is mentioned in the ad but underutilized on the page. The critical weakness is the abysmal PageSpeed score (31), which will cause significant bounce rates and lost conversions. The modal popup approach is engaging but adds friction. Trust signals could be strengthened with visible reviews, testimonials, or security badges on the landing page. The 'UNLOCK OFFER' CTA is clear but the subscription requirement buried in fine print may cause hesitation at checkout.
What this funnel does right. Steal these.
- Mobile experience: Mobile-optimized layout with full-screen modal. Beach bag imagery is prominent and engaging. Touch-friendly button sizing. Good vertical scrolling experience.
- Social proof: Strong social proof with '600,000+ 5-star reviews' mentioned in ad. Landing page shows product imagery but could display review count/ratings more visibly.
- Message match: Excellent alignment between ad (60% off + free gift) and landing page offer. Consultation-based approach matches ad promise of 'formulas made for your hair goals.'
- Offer clarity: 60% off + free gift ($32 value) is clearly stated. Subscription requirement is mentioned but could be more prominent on landing page itself.
- Call to action: 'UNLOCK OFFER' button is clear and prominent. Good contrast. However, it's a secondary action after the modal—could be more direct.
- Trust signals: Prose Promise™ and review mentions build trust. Beach bag visual adds authenticity. Missing: security badges, company credentials, or customer testimonials on landing page itself.
- Headline: Clear and benefit-driven ('custom haircare'). Matches ad headline well. Could emphasize the free gift more prominently.
Where it's weak
- Page speed: PageSpeed score of 31 is critically poor. Slow load times will significantly impact conversion rates and user experience, especially on mobile.
Full breakdown
'UNLOCK OFFER' button is clear and prominent. Good contrast. However, it's a secondary action after the modal—could be more direct.
PageSpeed score of 31 is critically poor. Slow load times will significantly impact conversion rates and user experience, especially on mobile.
Prose Promise™ and review mentions build trust. Beach bag visual adds authenticity. Missing: security badges, company credentials, or customer testimonials on landing page itself.
Mobile-optimized layout with full-screen modal. Beach bag imagery is prominent and engaging. Touch-friendly button sizing. Good vertical scrolling experience.
Clear and benefit-driven ('custom haircare'). Matches ad headline well. Could emphasize the free gift more prominently.
Strong social proof with '600,000+ 5-star reviews' mentioned in ad. Landing page shows product imagery but could display review count/ratings more visibly.
Excellent alignment between ad (60% off + free gift) and landing page offer. Consultation-based approach matches ad promise of 'formulas made for your hair goals.'
60% off + free gift ($32 value) is clearly stated. Subscription requirement is mentioned but could be more prominent on landing page itself.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.