Besque
Facebook · Instagram · Audience Network · Image
The ad
The most common message we get from women over 50 is four words: where has this been? The dry crepey thighs that no firming cream ever touched. The rough skin on the arms that caught every piece of fabric. The décolletage that was quietly telling a story she had not consented to tell. Seven cold pressed botanical oils work at the cellular level where conventional moisturisers structurally cannot reach. Collagen rebuilds. Elasticity restores. Skin that looked and felt depleted starts looking and feeling genuinely alive. Real results, not temporary softness. Skin that finally has what it was asking for all along. Besque Magic Body Oil leaves you with the most dewy, luminous and firm skin with zero grease to remind you why your 50s are your prime years. Over half a million women found it. And so did you. Shop now at besque.co
For A Radiant Glow At All Ages
Shop nowThe funnel behind it
Offer: Body Oil - 100ml (14 Day Supply) SAVE 15% £42.50 | Body Oil - 200ml (30 Day Supply) SAVE 35% £65.00
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page effectively converts with strong social proof and clear pricing, but suffers from message-to-page misalignment and moderate page speed. The ad copy creates urgency around specific age-related skin concerns (targeting women 50+) with emotional storytelling, yet the landing page dilutes this narrative by positioning the product for 'all ages' and 'all skin types.' The headline shift from specific pain points to generic benefits weakens the emotional connection established in the ad. Strengths include abundant social proof (500K+ customers mentioned 4+ times), transparent pricing with savings clearly displayed, and comprehensive trust signals. The 62 PageSpeed score is a concern for conversion optimization. The product benefits are well-articulated through ingredient callouts and before/after imagery, but the page would benefit from stronger headline alignment with ad copy and faster load times.
What this funnel does right. Steal these.
- Social proof: Strong social proof throughout: '500,000+ Happy Customers Worldwide' at top, repeated '500,000+ Women Just Like You' section, 'Loved by 500,000+ Women' callout, and Trustpilot badge visible. Multiple reinforcements of customer satisfaction create credibility.
- Call to action: Clear primary CTA 'ADD TO CART' with supporting text 'Free Shipping & Duties Included'. Secondary CTA 'QUICK BUY' for complementary product. CTAs are prominent and action-oriented. Subscription option mentioned ('Delivered monthly - Skip or pause anytime') adds flexibility.
- Trust signals: Multiple trust signals: Trustpilot badge, 500K+ customer testimonials, 'Pure, unrefined and ethically sourced' claim, Climate+ commitment, worldwide shipping to 220+ countries, clear contact information (address, phone, email), FDA disclaimer present. Authentic ingredient transparency builds credibility.
- Mobile experience: Layout appears mobile-responsive with stacked sections, readable text, and accessible buttons. Product images and pricing are clearly visible. Navigation menu accessible via hamburger icon. Good mobile UX overall, though some sections could be more compact.
- Offer clarity: Clear dual pricing with savings percentages (15% and 35%). Two size options presented with supply duration. 'BEST VALUE' badge on 200ml option. Pricing is transparent and easy to compare.
- Headline: Ad headline 'For A Radiant Glow At All Ages' is generic and doesn't match the specific pain points (crepey skin, stretch marks, loose skin) emphasized in ad copy. Page headline 'Plumps, tightens, firms and hydrates skin' is more benefit-focused but still generic. Misalignment between ad promise and page messaging.
Full breakdown
Clear primary CTA 'ADD TO CART' with supporting text 'Free Shipping & Duties Included'. Secondary CTA 'QUICK BUY' for complementary product. CTAs are prominent and action-oriented. Subscription option mentioned ('Delivered monthly - Skip or pause anytime') adds flexibility.
PageSpeed score of 62 indicates moderate performance. Below ideal threshold of 75+. May impact conversion rates, particularly on mobile devices. Image optimization and loading could be improved.
Multiple trust signals: Trustpilot badge, 500K+ customer testimonials, 'Pure, unrefined and ethically sourced' claim, Climate+ commitment, worldwide shipping to 220+ countries, clear contact information (address, phone, email), FDA disclaimer present. Authentic ingredient transparency builds credibility.
Layout appears mobile-responsive with stacked sections, readable text, and accessible buttons. Product images and pricing are clearly visible. Navigation menu accessible via hamburger icon. Good mobile UX overall, though some sections could be more compact.
Ad headline 'For A Radiant Glow At All Ages' is generic and doesn't match the specific pain points (crepey skin, stretch marks, loose skin) emphasized in ad copy. Page headline 'Plumps, tightens, firms and hydrates skin' is more benefit-focused but still generic. Misalignment between ad promise and page messaging.
Strong social proof throughout: '500,000+ Happy Customers Worldwide' at top, repeated '500,000+ Women Just Like You' section, 'Loved by 500,000+ Women' callout, and Trustpilot badge visible. Multiple reinforcements of customer satisfaction create credibility.
Moderate misalignment. Ad copy emphasizes specific concerns (crepey thighs, rough arms, décolletage, stretch marks, loose skin) with emotional storytelling. Page leads with generic benefits and ingredient callouts. Ad's emotional narrative about women over 50 is diluted on landing page which targets 'all ages' and 'all skin types'.
Clear dual pricing with savings percentages (15% and 35%). Two size options presented with supply duration. 'BEST VALUE' badge on 200ml option. Pricing is transparent and easy to compare.
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