Besque
Facebook · Instagram · Audience Network · Video
The ad
After 40, wellness starts to look different. It’s not just about what you eat or how you move — it’s also about how you care for your body, your skin, and the moments you give yourself throughout the day. This is what that looks like for me. Slowing down. Being more intentional. Choosing simple rituals that support you, not overwhelm you. A gentle cleanse with our Shower Oil, followed by nourishing your skin with Magic Body Oil. Nothing complicated, just care that feels grounding, balanced, and consistent. Because wellness over 40 isn’t about doing more… it’s about doing what actually works for you.
Shop nowThe funnel behind it
Offer: Transform your entire self-care ritual with our trinity of golden elixirs. Ethically sourced, cold-pressed products for visible results from head to toe.
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This is a well-designed collection landing page with strong brand alignment to the ad narrative. The page effectively communicates the 'Alchemy of Beauty' positioning and targets the 40+ wellness demographic through lifestyle-focused copy. However, CRO opportunities exist: (1) Add urgency/scarcity to CTAs, (2) Improve PageSpeed (63 is below threshold), (3) Include customer testimonials or before/after results, (4) Create a collection-level offer or bundle (e.g., 'Complete Your Ritual' starter set), (5) Add benefit-driven CTA copy instead of generic 'Shop now'. The page succeeds in trust and message-match but lacks conversion optimization mechanics. Mobile experience is solid but speed is a concern.
What this funnel does right. Steal these.
- Trust signals: Strong trust indicators: 500K+ customers, 5-star ratings, ethical sourcing claims ('Ethically sourced, cold-pressed'), clear contact info (address, phone, email), social proof, established brand presence. Footer with payment methods and compliance disclaimer adds credibility.
- Mobile experience: Responsive design evident across all slices. Product grid, filters, and navigation appear mobile-optimized. Text is readable, buttons are appropriately sized. Minor: filter sidebar could be more compact on mobile.
- Headline: Strong brand-focused headline 'The Alchemy of Beauty' with compelling subheading about transforming self-care rituals. Aligns well with ad messaging about intentional wellness. However, no explicit value proposition or benefit statement.
- Message match: Excellent alignment between ad narrative (wellness over 40, intentional rituals, grounding care) and page content ('The Alchemy of Beauty', trinity of products, nourishment focus). Ad's personal tone matches brand voice well.
- Social proof: Multiple 5-star ratings visible on products and '500,000+ Happy Customers Worldwide' banner at top. Good trust signals but no customer testimonials, reviews, or case studies visible on page. Star ratings are product-level, not collection-level.
- Offer clarity: Product collection is clear (body oils, shower oil, facial serum), but no specific offer/discount is mentioned. Pricing visible (£24-£100) but no promotional hook or bundle offer to drive urgency.
Full breakdown
Generic 'Shop now' CTA with no urgency or specificity. Multiple add-to-cart buttons on individual products but no primary collection-level CTA. Missing scarcity, urgency, or benefit-driven language (e.g., 'Start Your Ritual' or 'Discover Your Wellness').
PageSpeed score of 63 is below ideal (70+ recommended). Moderate performance issues likely impacting conversion. Product images and collection page may have optimization opportunities.
Strong trust indicators: 500K+ customers, 5-star ratings, ethical sourcing claims ('Ethically sourced, cold-pressed'), clear contact info (address, phone, email), social proof, established brand presence. Footer with payment methods and compliance disclaimer adds credibility.
Responsive design evident across all slices. Product grid, filters, and navigation appear mobile-optimized. Text is readable, buttons are appropriately sized. Minor: filter sidebar could be more compact on mobile.
Strong brand-focused headline 'The Alchemy of Beauty' with compelling subheading about transforming self-care rituals. Aligns well with ad messaging about intentional wellness. However, no explicit value proposition or benefit statement.
Multiple 5-star ratings visible on products and '500,000+ Happy Customers Worldwide' banner at top. Good trust signals but no customer testimonials, reviews, or case studies visible on page. Star ratings are product-level, not collection-level.
Excellent alignment between ad narrative (wellness over 40, intentional rituals, grounding care) and page content ('The Alchemy of Beauty', trinity of products, nourishment focus). Ad's personal tone matches brand voice well.
Product collection is clear (body oils, shower oil, facial serum), but no specific offer/discount is mentioned. Pricing visible (£24-£100) but no promotional hook or bundle offer to drive urgency.
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