Based Supplies
Facebook · Instagram · Audience Network · Video
The ad
Most bathroom counters look like a chemistry lab. Dozens of products, zero results. Here's what the beauty industry won't tell you: beef tallow + raw honey can fix what 12 products can't. Tallow is bioidentical to skin's natural oils - instead of sitting on top creating a film, it absorbs completely and repairs from within. For anyone who's exhausted from trying everything with nothing to show for it, the answer might be to try almost nothing. Get your jar today and finally see yourself in the mirror again. 30-day money-back guarantee because we know it works! 🐄
Restore Your Skin in 3 Weeks!
Learn moreThe funnel behind it
Offer: All-in-one tallow + honey balm with natural ingredients, biocompatible moisturizer, suitable for sensitive skin. 30-day money-back guarantee.
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page effectively converts interest into consideration through strong social proof and clear value messaging. The page successfully addresses the target audience's pain point (too many products, no results) and positions tallow + honey as the antidote. Strengths include excellent customer testimonials, medical authority credibility, and transparent ingredient sourcing. However, three critical issues limit conversion potential: (1) PageSpeed score of 53 will cause significant mobile bounce-off, (2) CTA messaging mismatch between ad ('Learn more') and page ('Check Availability'), and (3) ad headline's '3 weeks' promise isn't reinforced on page. The comparison table vs. competitors is effective, and the 5-point benefit breakdown is well-structured. Customer reviews section at bottom is strategically placed to overcome final objections. Recommendation: Prioritize speed optimization (image compression, lazy loading), align CTA copy with ad, and add timeline/results section to match ad promise.
What this funnel does right. Steal these.
- Trust signals: Strong trust signals: medical authority logos (NIH, Mayo Clinic, Healthline, etc.), customer testimonials with real photos, 4.8★ rating, 30-day guarantee, eco-friendly sourcing transparency, glass jar packaging (no plastics). Specific ingredient sourcing mentioned. Minor: 'limited inventory' creates urgency but could feel manipulative.
- Social proof: Excellent social proof: 4.8★ rating with 1,897 reviews prominently displayed. Multiple customer testimonials with photos throughout page. Real user quotes addressing pain points (sensitive skin, chemical concerns). Strong credibility signals.
- Offer clarity: Clear value proposition: natural tallow + honey balm as all-in-one solution. Specific benefits stated (moisturizer, soothing, eco-friendly). 30-day money-back guarantee adds clarity. Minor: pricing not visible above fold.
- Mobile experience: Layout appears responsive with stacked sections. Images scale appropriately. Text is readable. However, dense content blocks could be better optimized for mobile scrolling. CTA button appears accessible but could be larger for mobile thumb-friendly interaction.
- Headline: Strong emotional hook ('Restore Your Skin in 3 Weeks') creates urgency and specificity. However, page headline 'One Jar, Countless Benefits' is different from ad headline, creating slight disconnect. Ad headline is more benefit-driven.
- Message match: Good alignment: ad emphasizes simplicity ('try almost nothing'), natural ingredients, and skin repair. Page delivers on these with 5 key benefits section. However, ad headline promises '3 weeks' but page doesn't emphasize timeline. Ad's chemistry lab metaphor not directly referenced on page.
Where it's weak
- Page speed: PageSpeed score of 53 is below optimal (target 75+). This is concerning for mobile conversions—slow pages increase bounce rates significantly. Multiple high-res images and embedded content likely culprits. Speed optimization needed urgently.
Full breakdown
Primary CTA 'Check Availability' is action-oriented but generic. Ad says 'Learn more' but page uses 'Check Availability'—mismatch. Button is prominent (green, large) but could be more compelling. Secondary CTAs present but not as strong as needed for conversion.
PageSpeed score of 53 is below optimal (target 75+). This is concerning for mobile conversions—slow pages increase bounce rates significantly. Multiple high-res images and embedded content likely culprits. Speed optimization needed urgently.
Strong trust signals: medical authority logos (NIH, Mayo Clinic, Healthline, etc.), customer testimonials with real photos, 4.8★ rating, 30-day guarantee, eco-friendly sourcing transparency, glass jar packaging (no plastics). Specific ingredient sourcing mentioned. Minor: 'limited inventory' creates urgency but could feel manipulative.
Layout appears responsive with stacked sections. Images scale appropriately. Text is readable. However, dense content blocks could be better optimized for mobile scrolling. CTA button appears accessible but could be larger for mobile thumb-friendly interaction.
Strong emotional hook ('Restore Your Skin in 3 Weeks') creates urgency and specificity. However, page headline 'One Jar, Countless Benefits' is different from ad headline, creating slight disconnect. Ad headline is more benefit-driven.
Excellent social proof: 4.8★ rating with 1,897 reviews prominently displayed. Multiple customer testimonials with photos throughout page. Real user quotes addressing pain points (sensitive skin, chemical concerns). Strong credibility signals.
Good alignment: ad emphasizes simplicity ('try almost nothing'), natural ingredients, and skin repair. Page delivers on these with 5 key benefits section. However, ad headline promises '3 weeks' but page doesn't emphasize timeline. Ad's chemistry lab metaphor not directly referenced on page.
Clear value proposition: natural tallow + honey balm as all-in-one solution. Specific benefits stated (moisturizer, soothing, eco-friendly). 30-day money-back guarantee adds clarity. Minor: pricing not visible above fold.
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