Besque
Facebook · Instagram · Audience Network · Image
The ad
The real panic is stepping out of the shower and realizing your skin has to survive another day without Besque. There’s a reason 500,000+ women use Magic Body Oil daily worldwide. Most lotions are mostly water. They feel nice for a minute, then evaporate, leaving dry, crepey skin right back where it started. Besque is different. 7 cold-pressed botanical oils that absorb fast, feed the skin with lipids and fatty acids, and leave you with that soft, smooth, expensive little glow. No water. No fillers. No synthetic nonsense. The 200ml bottle is 35% off right now, which means this is officially your “don’t run out again” moment. Subscribe, save, and let future-you step out of the shower in peace.
Stop rationing the last two pumps
Shop nowThe funnel behind it
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This is a well-executed product page with strong alignment to the ad copy. The page effectively communicates the core differentiator (7 cold-pressed oils, no water/fillers) and builds trust through substantial social proof and transparency about ingredients. The emotional hook from the ad ('stop rationing') translates into a relatable user experience. Key strengths include comprehensive ingredient information, visible customer validation, and clear shipping/delivery details. Weaknesses: the 35% discount mentioned in ad copy could be more visually prominent on the page; subscription savings angle could be emphasized more in the primary CTA; PageSpeed score of 66 suggests optimization opportunities. The page successfully converts awareness to consideration through detailed product education and trust-building, though the CTA could better emphasize the subscription/savings angle from the ad.
What this funnel does right. Steal these.
- Trust signals: Multiple trust signals: 500,000+ customer count, Trustpilot reviews, detailed ingredient sourcing, 'pure & unadulterated' messaging, Climate+ commitment, clear contact info (address, phone, email), FedEx shipping transparency, before/after results. 'Beware of Fakes' warning adds authenticity. Strong overall trust foundation.
- Mobile experience: Layout appears responsive and mobile-friendly. Product images stack vertically, text is readable, CTAs are accessible. Navigation menu is present. No obvious mobile usability issues in visible sections.
- Social proof: Strong social proof: '500,000+ Happy Customers Worldwide' at top, 'Loved by 500,000+ Women' mid-page, Trustpilot rating visible. Before/after imagery showing results. Good variety of proof types, though specific testimonials/reviews are limited in visible sections.
- Message match: Strong alignment: Ad emphasizes no water/fillers, natural ingredients, daily use, and subscription savings. Landing page delivers on all these points with detailed ingredient breakdown, usage instructions, and subscription mention. Minor gap: ad's 35% off emphasis could be more prominent on page.
- Offer clarity: Clear value proposition: 7 cold-pressed oils, no water/fillers, 35% off promotion. Price (£100) and size (200ml) clearly stated. Subscription option mentioned but could be more prominent in CTA.
- Call to action: Primary CTA 'ADD TO CART' is clear and visible. Secondary 'QUICK BUY' option for bundled product. However, subscription angle from ad copy isn't strongly reflected in primary CTA—could emphasize 'Subscribe & Save' more prominently given ad messaging.
- Page speed: PageSpeed score of 66 is moderate—acceptable but not optimal. Page loads but could be faster. Image-heavy product pages typically score lower; this is reasonable for an e-commerce product page but leaves room for improvement.
- Headline: Engaging and relatable ('Stop rationing the last two pumps') creates emotional connection. However, it's somewhat indirect—doesn't immediately communicate the core benefit. Works well for awareness but could be more direct about the product benefit.
Full breakdown
Primary CTA 'ADD TO CART' is clear and visible. Secondary 'QUICK BUY' option for bundled product. However, subscription angle from ad copy isn't strongly reflected in primary CTA—could emphasize 'Subscribe & Save' more prominently given ad messaging.
PageSpeed score of 66 is moderate—acceptable but not optimal. Page loads but could be faster. Image-heavy product pages typically score lower; this is reasonable for an e-commerce product page but leaves room for improvement.
Multiple trust signals: 500,000+ customer count, Trustpilot reviews, detailed ingredient sourcing, 'pure & unadulterated' messaging, Climate+ commitment, clear contact info (address, phone, email), FedEx shipping transparency, before/after results. 'Beware of Fakes' warning adds authenticity. Strong overall trust foundation.
Layout appears responsive and mobile-friendly. Product images stack vertically, text is readable, CTAs are accessible. Navigation menu is present. No obvious mobile usability issues in visible sections.
Engaging and relatable ('Stop rationing the last two pumps') creates emotional connection. However, it's somewhat indirect—doesn't immediately communicate the core benefit. Works well for awareness but could be more direct about the product benefit.
Strong social proof: '500,000+ Happy Customers Worldwide' at top, 'Loved by 500,000+ Women' mid-page, Trustpilot rating visible. Before/after imagery showing results. Good variety of proof types, though specific testimonials/reviews are limited in visible sections.
Strong alignment: Ad emphasizes no water/fillers, natural ingredients, daily use, and subscription savings. Landing page delivers on all these points with detailed ingredient breakdown, usage instructions, and subscription mention. Minor gap: ad's 35% off emphasis could be more prominent on page.
Clear value proposition: 7 cold-pressed oils, no water/fillers, 35% off promotion. Price (£100) and size (200ml) clearly stated. Subscription option mentioned but could be more prominent in CTA.
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