Besque
Facebook · Instagram · Audience Network · Video
The ad
You may be surprised, but coconut oil does only one thing, hydration. And that single distinction explains why women who have used it faithfully for years, applied it every morning, still have the same crepey texture, the same loose skin, the same lost firmness they started with. You cannot fix a dermal problem from the epidermis. The epidermis is not where the problem is. Crepey skin, loose arms, thinning texture, the skin that no longer bounces back when you press it, all of it originates in the dermis. The layer below the surface. The layer where collagen fibers give skin its structure, where elastin keeps it taut, where the real architecture of healthy skin either gets maintained or quietly collapses. That is where the problem lives. That is where the fix has to go. Cold pressed unrefined botanical oils formulated specifically for skin biology are structurally compatible with the skin's own sebum in a way that coconut oil simply is not. They absorb completely, past the barrier, into the dermis, where they deliver the fatty acids, antioxidants, and plant compounds that stimulate collagen production, restore elastin, and rebuild the structural integrity that aging skin has been losing for years. That is exactly why Besque Magic Body Oil produces visible results. The skin firms because the dermis is finally receiving what it needs. The texture smooths because the structural layer underneath it is being genuinely nourished for the first time. The crepey skin that stayed the same for years starts changing within weeks. Over 500,000 women switched. Shop now at besque.co
The Body Oil Upgrade You Deserve
Shop nowThe funnel behind it
Offer: Body Oil - 100ml (14 Day Supply) at £42.50 (SAVE 15%) or 200ml (30 Day Supply) at £65.00 (SAVE 35%) with Free Shipping & Duties Included
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page effectively converts the ad's scientific positioning into a persuasive product narrative. The page opens with strong social proof (500K+ customers) and immediately showcases the product with ingredient benefits. The before/after imagery and benefit callouts (stretch marks, firmness, hydration) directly address pain points mentioned in the ad. Pricing is transparent with clear savings communicated. The subscription model ('Delivered monthly - Skip or pause anytime') reduces purchase friction. However, the PageSpeed score of 66 suggests optimization opportunities that could improve conversion rates. The page successfully bridges the gap between the ad's educational tone about dermis-level nourishment and product-focused messaging, though the scientific differentiation could be more prominent above the fold. Trust signals are comprehensive and well-distributed throughout the page.
What this funnel does right. Steal these.
- Trust signals: Multiple trust indicators: Trustpilot reviews, 500K+ customer testimonials, 'Beware of Fakes' warning (authenticity claim), detailed ingredient sourcing ('Pure, unrefined and ethically sourced'), clear shipping info (FedEx from UK), money-back guarantee implied through subscription model ('Skip or pause anytime'). Contact details and physical address provided.
- Social proof: Strong social proof throughout: '500,000+ Happy Customers Worldwide' at top, 'Loved by 500,000+ Women Just Like You' mid-page, Trustpilot badges visible, and 'Over 500,000 women switched' in ad copy. Multiple trust signals reinforce credibility.
- Call to action: Primary CTA 'ADD TO CART' is prominent, high-contrast black button. Secondary CTAs include 'QUICK BUY' for complementary product. Clear value proposition attached ('Free Shipping & Duties Included'). Could be slightly more action-oriented (e.g., 'Get Your Magic Oil Now').
- Mobile experience: Layout appears mobile-responsive with stacked sections. Product images and text are readable. CTA buttons appear appropriately sized. Navigation menu accessible via hamburger icon. Pricing and key information visible without excessive scrolling on mobile viewport.
- Message match: Strong alignment between ad and landing page. Ad emphasizes dermis-level nourishment, collagen/elastin restoration, and visible results within weeks. Page reinforces these with ingredient callouts (Patchouli for collagen, Evening Primrose for elasticity) and before/after imagery. Minor gap: ad's scientific positioning could be more prominent on page.
- Offer clarity: Clear dual pricing structure (100ml at £42.50 with 15% off, 200ml at £65 with 35% off). Product benefits explicitly stated: firms, tightens, hydrates. Supply duration clearly communicated (14-day and 30-day). One minor issue: the 'BEST VALUE' badge on 200ml could be more prominent.
- Page speed: PageSpeed score of 66 indicates room for improvement. Page loads but not optimally. For an e-commerce product page, this is acceptable but could impact conversion rates. Mobile speed likely slower than desktop given the image-heavy design.
- Headline: Headline 'Plumps, tightens, firms and hydrates skin' is benefit-driven and specific. However, it's functional rather than emotionally compelling. The ad's headline 'The Body Oil Upgrade You Deserve' is more aspirational but doesn't appear prominently on the landing page itself.
Full breakdown
Primary CTA 'ADD TO CART' is prominent, high-contrast black button. Secondary CTAs include 'QUICK BUY' for complementary product. Clear value proposition attached ('Free Shipping & Duties Included'). Could be slightly more action-oriented (e.g., 'Get Your Magic Oil Now').
PageSpeed score of 66 indicates room for improvement. Page loads but not optimally. For an e-commerce product page, this is acceptable but could impact conversion rates. Mobile speed likely slower than desktop given the image-heavy design.
Multiple trust indicators: Trustpilot reviews, 500K+ customer testimonials, 'Beware of Fakes' warning (authenticity claim), detailed ingredient sourcing ('Pure, unrefined and ethically sourced'), clear shipping info (FedEx from UK), money-back guarantee implied through subscription model ('Skip or pause anytime'). Contact details and physical address provided.
Layout appears mobile-responsive with stacked sections. Product images and text are readable. CTA buttons appear appropriately sized. Navigation menu accessible via hamburger icon. Pricing and key information visible without excessive scrolling on mobile viewport.
Headline 'Plumps, tightens, firms and hydrates skin' is benefit-driven and specific. However, it's functional rather than emotionally compelling. The ad's headline 'The Body Oil Upgrade You Deserve' is more aspirational but doesn't appear prominently on the landing page itself.
Strong social proof throughout: '500,000+ Happy Customers Worldwide' at top, 'Loved by 500,000+ Women Just Like You' mid-page, Trustpilot badges visible, and 'Over 500,000 women switched' in ad copy. Multiple trust signals reinforce credibility.
Strong alignment between ad and landing page. Ad emphasizes dermis-level nourishment, collagen/elastin restoration, and visible results within weeks. Page reinforces these with ingredient callouts (Patchouli for collagen, Evening Primrose for elasticity) and before/after imagery. Minor gap: ad's scientific positioning could be more prominent on page.
Clear dual pricing structure (100ml at £42.50 with 15% off, 200ml at £65 with 35% off). Product benefits explicitly stated: firms, tightens, hydrates. Supply duration clearly communicated (14-day and 30-day). One minor issue: the 'BEST VALUE' badge on 200ml could be more prominent.
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