Besque
Facebook · Instagram · Audience Network · Video
The ad
First episode of SPILLING MY HOLLYWOOD SET SECRETS! Follow @ashleyaubra for more. Starting with skin today: @besque_co ♥️I’m a true believer in how these luxury oils penetrate the largest organ in our bodies. Put it on after you shower, and you’ll experience the transformation. Stay consistent! And beware of fake brands out there with different ingredients. Besque uses pure, unadulterated, fine ingredients. Shipping is free worldwide, so order from the source or you will not receive the same product I’m discussing here. See my stories for more. #besquemagicbodyoil #secretsfromset #AshleyJones
Shop nowThe funnel behind it
Offer: Body Oil - 100ml (14 Day Supply) at £42.50 (Save 15%) or 200ml (30 Day Supply) at £65.00 (Save 35%). Free worldwide shipping. Made with 7 cold-pressed natural oils including Sweet Almond Oil, Evening Primrose Oil, Rosehip, and Patchouli.
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This is a well-structured product page for a luxury body oil with strong social proof and clear value proposition. The page effectively communicates product benefits through ingredient callouts (Almond, Primrose, Rosehip, Patchouli), before/after imagery showing stretch mark reduction, and detailed benefit descriptions. The celebrity endorsement from the ad (Ashley Aubra) adds authenticity. Pricing is transparent with clear savings on the larger size. Trust is reinforced through customer count, ingredient transparency, and anti-counterfeiting messaging. Main weaknesses are moderate page speed (65) which could impact mobile conversions, and CTAs could incorporate more urgency or scarcity language. The page successfully matches the ad's messaging around pure ingredients and transformation benefits.
What this funnel does right. Steal these.
- Call to action: Clear 'ADD TO CART' button with supporting copy ('Free Shipping & Duties Included'). Secondary 'QUICK BUY' option for complementary product. CTAs are prominent and action-oriented, though could use more urgency language.
- Trust signals: Multiple trust signals: authentic natural ingredients listed, 'Beware of Fakes' messaging builds credibility, pure/unadulterated claims, ethical sourcing mentioned, Climate+ commitment, worldwide shipping transparency, contact information provided, payment method icons displayed, FDA disclaimer included.
- Social proof: Strong social proof elements: '500,000+ Happy Customers Worldwide' stated at top, 'Loved by 500,000+ Women Just Like You' in body copy, and Trustpilot rating visible. Celebrity endorsement (Ashley Aubra) mentioned in ad copy adds credibility.
- Message match: Strong alignment between ad and landing page. Ad emphasizes luxury oils, pure ingredients, and transformation—all reflected on page. Celebrity endorsement context matches product positioning. Free worldwide shipping mentioned in both.
- Offer clarity: Clear product offering with two size options (100ml at £42.50, 200ml at £65.00). Pricing, supply duration, and savings percentages are explicitly stated. Key benefits (firms, tightens, hydrates) are prominently displayed.
- Mobile experience: Layout appears responsive with stacked sections suitable for mobile. Product images and text are readable. Navigation icons visible at top. Could benefit from larger touch targets for CTAs and clearer mobile-specific optimization.
- Headline: Main headline 'Besquè Magic Body Oil' is clear and product-focused. Secondary headline 'Plumps, tightens, firms and hydrates skin' effectively communicates core benefits. Could be more compelling or benefit-driven.
Full breakdown
Clear 'ADD TO CART' button with supporting copy ('Free Shipping & Duties Included'). Secondary 'QUICK BUY' option for complementary product. CTAs are prominent and action-oriented, though could use more urgency language.
PageSpeed score of 65 indicates moderate performance. Page loads but not optimally. For an e-commerce product page with multiple high-quality images, this is acceptable but could impact conversion rates, especially on mobile.
Multiple trust signals: authentic natural ingredients listed, 'Beware of Fakes' messaging builds credibility, pure/unadulterated claims, ethical sourcing mentioned, Climate+ commitment, worldwide shipping transparency, contact information provided, payment method icons displayed, FDA disclaimer included.
Layout appears responsive with stacked sections suitable for mobile. Product images and text are readable. Navigation icons visible at top. Could benefit from larger touch targets for CTAs and clearer mobile-specific optimization.
Main headline 'Besquè Magic Body Oil' is clear and product-focused. Secondary headline 'Plumps, tightens, firms and hydrates skin' effectively communicates core benefits. Could be more compelling or benefit-driven.
Strong social proof elements: '500,000+ Happy Customers Worldwide' stated at top, 'Loved by 500,000+ Women Just Like You' in body copy, and Trustpilot rating visible. Celebrity endorsement (Ashley Aubra) mentioned in ad copy adds credibility.
Strong alignment between ad and landing page. Ad emphasizes luxury oils, pure ingredients, and transformation—all reflected on page. Celebrity endorsement context matches product positioning. Free worldwide shipping mentioned in both.
Clear product offering with two size options (100ml at £42.50, 200ml at £65.00). Pricing, supply duration, and savings percentages are explicitly stated. Key benefits (firms, tightens, hydrates) are prominently displayed.
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