Based Supplies
Facebook · Instagram · Audience Network · Video
The ad
Most bathroom counters look like a chemistry lab. Dozens of products, zero results. Here's what the beauty industry won't tell you: beef tallow + raw honey can fix what 12 products can't. Tallow is bioidentical to skin's natural oils - instead of sitting on top creating a film, it absorbs completely and repairs from within. For anyone who's exhausted from trying everything with nothing to show for it, the answer might be to try almost nothing. Get your jar today and finally see yourself in the mirror again. 30-day money-back guarantee because we know it works! 🐄
Restore Your Skin in 3 Weeks!
Learn moreThe funnel behind it
Offer: All-in-one tallow + honey balm with natural ingredients, biocompatible with skin, gentle on sensitive skin, nutrient-rich. 30-day money-back guarantee.
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page effectively converts the ad's minimalist skincare narrative into a comprehensive sales funnel. Strengths include exceptional social proof (1,897 reviews, 4.8★ rating), credible third-party endorsements, detailed benefit explanations (5 key reasons), and strong trust signals (money-back guarantee, sustainable sourcing). The page successfully addresses skepticism through comparison tables and customer testimonials. However, critical weaknesses undermine conversion potential: (1) PageSpeed score of 39 is severely problematic—users will abandon before content loads; (2) primary CTA only appears at bottom, missing above-fold conversion opportunity; (3) ad headline ('3 weeks') doesn't appear on page, creating expectation mismatch; (4) dense text blocks reduce mobile scannability. The offer is clear and compelling, but technical performance and CTA placement need immediate optimization. Recommend: optimize images/lazy loading, add above-fold CTA, test faster page variants, ensure mobile-first design.
What this funnel does right. Steal these.
- Trust signals: Strong trust signals: medical/health publication logos (Mayo Clinic, Healthline, Medical News Today), high review count (1,897), specific star rating (4.8★), named customer testimonials with photos, money-back guarantee, eco-friendly/sustainable sourcing claims, glass jar packaging (no plastics). Transparent ingredient sourcing mentioned.
- Social proof: Excellent social proof: 4.8★ rating with 1,897 reviews prominently displayed. Multiple customer testimonials with photos throughout page. Named customer (Amanda, 45 years old) with specific quote. Logos from Mayo Clinic, Healthline, Medical News Today add credibility.
- Offer clarity: Clear value proposition: natural tallow + honey balm as all-in-one solution. Specific benefits stated (moisturizer, soothing, eco-friendly). 30-day money-back guarantee adds clarity. Minor: pricing not visible above fold.
- Mobile experience: Layout appears responsive with stacked images and readable text. Customer testimonials and product images scale well. However, dense text blocks could be better formatted for mobile scanning. CTA button appears accessible but only at bottom.
- Headline: Strong emotional hook ('Restore Your Skin in 3 Weeks') creates urgency and specificity. However, page headline 'One Jar, Countless Benefits' is different from ad headline, creating slight disconnect. Ad headline is more benefit-driven.
- Message match: Good alignment: ad emphasizes simplicity ('try almost nothing'), page emphasizes all-in-one solution and natural ingredients. Ad mentions tallow + honey, page details these ingredients. Ad's 'chemistry lab' metaphor matches page's comparison vs. 'big-brand cosmetics.' Minor: ad headline (3 weeks) not explicitly mentioned on page.
Where it's weak
- Page speed: PageSpeed score of 39 is poor. Significantly impacts user experience, especially on mobile. High bounce risk due to slow load times. Multiple high-res images and embedded content likely culprits. Critical issue for conversion optimization.
Full breakdown
Primary CTA 'Check Availability' is clear and action-oriented, but appears only at bottom of page. Ad says 'Learn more' but page uses 'Check Availability'—minor mismatch. Button color (green) has good contrast. Could benefit from above-fold CTA or multiple CTAs.
PageSpeed score of 39 is poor. Significantly impacts user experience, especially on mobile. High bounce risk due to slow load times. Multiple high-res images and embedded content likely culprits. Critical issue for conversion optimization.
Strong trust signals: medical/health publication logos (Mayo Clinic, Healthline, Medical News Today), high review count (1,897), specific star rating (4.8★), named customer testimonials with photos, money-back guarantee, eco-friendly/sustainable sourcing claims, glass jar packaging (no plastics). Transparent ingredient sourcing mentioned.
Layout appears responsive with stacked images and readable text. Customer testimonials and product images scale well. However, dense text blocks could be better formatted for mobile scanning. CTA button appears accessible but only at bottom.
Strong emotional hook ('Restore Your Skin in 3 Weeks') creates urgency and specificity. However, page headline 'One Jar, Countless Benefits' is different from ad headline, creating slight disconnect. Ad headline is more benefit-driven.
Excellent social proof: 4.8★ rating with 1,897 reviews prominently displayed. Multiple customer testimonials with photos throughout page. Named customer (Amanda, 45 years old) with specific quote. Logos from Mayo Clinic, Healthline, Medical News Today add credibility.
Good alignment: ad emphasizes simplicity ('try almost nothing'), page emphasizes all-in-one solution and natural ingredients. Ad mentions tallow + honey, page details these ingredients. Ad's 'chemistry lab' metaphor matches page's comparison vs. 'big-brand cosmetics.' Minor: ad headline (3 weeks) not explicitly mentioned on page.
Clear value proposition: natural tallow + honey balm as all-in-one solution. Specific benefits stated (moisturizer, soothing, eco-friendly). 30-day money-back guarantee adds clarity. Minor: pricing not visible above fold.
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