Based Supplies
Facebook · Instagram · Audience Network · Video
The ad
Most bathroom counters look like a chemistry lab. Dozens of products, zero results. Here's what the beauty industry won't tell you: beef tallow + raw honey can fix what 12 products can't. Tallow is bioidentical to skin's natural oils - instead of sitting on top creating a film, it absorbs completely and repairs from within. For anyone who's exhausted from trying everything with nothing to show for it, the answer might be to try almost nothing. Get your jar today and finally see yourself in the mirror again. 30-day money-back guarantee because we know it works! 🐄
Restore Your Skin in 3 Weeks!
Learn moreThe funnel behind it
Offer: Beef tallow + raw honey balm for eczema and skin restoration. 5 natural ingredients. Results visible in 2-3 weeks. 30-day money-back guarantee. Less than 50 cents per day.
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This is a high-engagement, educational landing page for a niche skincare product (tallow + honey balm) targeting parents with eczema-afflicted children. Strengths: exceptional message-match with ad, compelling social proof with specific testimonials and before/afters, detailed scientific justification for product efficacy, authentic farm-to-consumer narrative, and clear value proposition. The page uses emotional storytelling (parent desperation) paired with logical explanation (bioidentical oils, skin barrier science) effectively. Weaknesses: critically slow page speed (52 PageSpeed score) will hemorrhage mobile conversions; generic 'Learn more' CTA lacks urgency and conversion intent; no visible pricing in early sections; long-form content may overwhelm some visitors. The page is optimized for education and trust-building over rapid conversion, which works for considered purchases but may lose impatient browsers. Recommend: optimize images/lazy-load for speed, implement sticky/prominent 'Get Your Jar' CTA, add trust badges, and A/B test more direct CTAs.
What this funnel does right. Steal these.
- Message match: Excellent alignment between ad and landing page. Ad emphasizes 'beef tallow + raw honey' and 'bioidentical to skin's natural oils' - page deeply explores these exact claims with scientific explanation, ingredient breakdown, and skin barrier diagram. Ad's 'exhausted from trying everything' pain point directly addressed throughout.
- Trust signals: Strong trust signals: family farm narrative with authentic imagery; specific ingredient sourcing (grass-fed cattle, own hives, cold-pressed olive oil); transparent ingredient list (5 ingredients only); before/after medical-grade photos; 30-day money-back guarantee; detailed scientific explanation of why it works. Minor: no visible third-party certifications or clinical studies linked.
- Headline: Strong, benefit-driven headline 'Restore Your Skin in 3 Weeks!' matches ad promise. Creates urgency and specificity. Supported by detailed explanation of why it works (bioidentical to skin oils, penetrates vs. sits on surface).
- Offer clarity: Clear value proposition: tallow + honey balm for eczema/skin issues. Specific timeline (3 weeks), pricing transparency (less than 50 cents/day), and 30-day money-back guarantee. One minor gap: no explicit price shown on landing page visible sections.
- Mobile experience: Page appears mobile-responsive with readable text and stacked layouts. Images scale appropriately. However, long-form content may require excessive scrolling on mobile. No obvious mobile-specific optimizations (sticky CTA, mobile-specific messaging) visible in captured sections.
- Social proof: Good social proof elements: named testimonial from 'Sarah (mother of 3)' with specific quote about first night results; before/after photo of 'Emma, age 4' showing dramatic 2-week improvement; timeline showing expected results progression. Could be stronger with more testimonials or user count/reviews visible.
Where it's weak
- Page speed: PageSpeed score of 52 is poor. Page loads slowly, which significantly impacts conversion rates and user experience. Heavy image content (before/after photos, product shots, farm imagery) likely contributing to slow load times. Critical issue for mobile users.
Full breakdown
CTA text 'Learn more' is generic and weak for a product page. Page appears designed for direct purchase but CTA doesn't reflect urgency or action. No visible 'Buy Now' or 'Get Your Jar' button in captured sections. Soft CTA may reduce conversion velocity.
PageSpeed score of 52 is poor. Page loads slowly, which significantly impacts conversion rates and user experience. Heavy image content (before/after photos, product shots, farm imagery) likely contributing to slow load times. Critical issue for mobile users.
Strong trust signals: family farm narrative with authentic imagery; specific ingredient sourcing (grass-fed cattle, own hives, cold-pressed olive oil); transparent ingredient list (5 ingredients only); before/after medical-grade photos; 30-day money-back guarantee; detailed scientific explanation of why it works. Minor: no visible third-party certifications or clinical studies linked.
Page appears mobile-responsive with readable text and stacked layouts. Images scale appropriately. However, long-form content may require excessive scrolling on mobile. No obvious mobile-specific optimizations (sticky CTA, mobile-specific messaging) visible in captured sections.
Strong, benefit-driven headline 'Restore Your Skin in 3 Weeks!' matches ad promise. Creates urgency and specificity. Supported by detailed explanation of why it works (bioidentical to skin oils, penetrates vs. sits on surface).
Good social proof elements: named testimonial from 'Sarah (mother of 3)' with specific quote about first night results; before/after photo of 'Emma, age 4' showing dramatic 2-week improvement; timeline showing expected results progression. Could be stronger with more testimonials or user count/reviews visible.
Excellent alignment between ad and landing page. Ad emphasizes 'beef tallow + raw honey' and 'bioidentical to skin's natural oils' - page deeply explores these exact claims with scientific explanation, ingredient breakdown, and skin barrier diagram. Ad's 'exhausted from trying everything' pain point directly addressed throughout.
Clear value proposition: tallow + honey balm for eczema/skin issues. Specific timeline (3 weeks), pricing transparency (less than 50 cents/day), and 30-day money-back guarantee. One minor gap: no explicit price shown on landing page visible sections.
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