Library/beauty· US

Based Supplies

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Days running

91 days

Funnel score

69/100

Page speed

52/100

The ad

Most bathroom counters look like a chemistry lab. Dozens of products, zero results. Here's what the beauty industry won't tell you: beef tallow + raw honey can fix what 12 products can't. Tallow is bioidentical to skin's natural oils - instead of sitting on top creating a film, it absorbs completely and repairs from within. For anyone who's exhausted from trying everything with nothing to show for it, the answer might be to try almost nothing. Get your jar today and finally see yourself in the mirror again. 30-day money-back guarantee because we know it works! 🐄

Restore Your Skin in 3 Weeks!

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Angle: Simplicity vs. complexity - positioning natural minimalism (beef tallow + honey) as superior to multi-product routinesHook: Problem agitation - relatable frustration with cluttered bathroom counters and ineffective productsFormat: Video testimonial or before/after transformation

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The funnel behind it

Offer: Tallow & Honey Balm - $180/year, 100% Natural, Cumulative Results (Long-term), Nutrient Rich (Nourishing)

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69/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This page excels at building credibility through detailed scientific explanations, before/after imagery, and specific transformation timelines that create urgency and believability. The messaging strongly aligns with the ad's core promise of a natural alternative to expensive treatments. However, the page suffers from poor mobile optimization (evidenced by the 52 PageSpeed score), lacks a prominent primary CTA button in the visible sections, and the actual "Learn more" button is not clearly visible in the provided screenshots. The social proof is strong with customer testimonials and detailed results, but the page's technical performance and CTA visibility significantly undermine conversion potential.

What this funnel does right. Steal these.

Headline: The headline 'The "Bioidentical" Secret That's Replacing Botox and Retinol for Women Over 40' is compelling, specific to the target audience, and creates strong curiosity about an alternative solution.
Trust signals: Trust is built through scientific diagrams (skin molecule penetration, fatty acid profiles), specific ingredient sourcing (grass-fed suet, raw honey, beeswax), and detailed explanations of why competitors' products fail.
Social proof: Multiple before/after photos with specific timelines (Week 0, 6, 12), customer testimonial from Amanda (45 years old) claiming 10-year younger appearance, and detailed transformation results across the page.
Message match: The page content directly supports the ad's promise of a natural alternative to Botox/Retinol with detailed explanations of why tallow works better, matching the ad's core messaging.
Offer clarity: The offer is clearly presented with specific pricing ($180/year), benefits (100% Natural, Long-term results), and a 30-day money-back guarantee mentioned in the ad text.

Where it's weak

Mobile experience: PageSpeed score of 52 indicates significant mobile performance issues; the page likely has slow load times and poor mobile responsiveness affecting user experience.
Call to action: The primary CTA 'Learn more' is generic and not prominently visible in the provided screenshots; no clear button or high-contrast call-to-action element is evident in the visible sections.
Page speed: PageSpeed score of 52 is below acceptable standards, indicating slow page load times that will negatively impact conversion rates and user engagement.

Full breakdown

Call to action5/10

The primary CTA 'Learn more' is generic and not prominently visible in the provided screenshots; no clear button or high-contrast call-to-action element is evident in the visible sections.

Page speed5/10

PageSpeed score of 52 is below acceptable standards, indicating slow page load times that will negatively impact conversion rates and user engagement.

Trust signals8/10

Trust is built through scientific diagrams (skin molecule penetration, fatty acid profiles), specific ingredient sourcing (grass-fed suet, raw honey, beeswax), and detailed explanations of why competitors' products fail.

Mobile experience4/10

PageSpeed score of 52 indicates significant mobile performance issues; the page likely has slow load times and poor mobile responsiveness affecting user experience.

Headline9/10

The headline 'The "Bioidentical" Secret That's Replacing Botox and Retinol for Women Over 40' is compelling, specific to the target audience, and creates strong curiosity about an alternative solution.

Social proof8/10

Multiple before/after photos with specific timelines (Week 0, 6, 12), customer testimonial from Amanda (45 years old) claiming 10-year younger appearance, and detailed transformation results across the page.

Message match8/10

The page content directly supports the ad's promise of a natural alternative to Botox/Retinol with detailed explanations of why tallow works better, matching the ad's core messaging.

Offer clarity8/10

The offer is clearly presented with specific pricing ($180/year), benefits (100% Natural, Long-term results), and a 30-day money-back guarantee mentioned in the ad text.