Based Supplies
Facebook · Instagram · Audience Network · Video
The ad
Most bathroom counters look like a chemistry lab. Dozens of products, zero results. Here's what the beauty industry won't tell you: beef tallow + raw honey can fix what 12 products can't. Tallow is bioidentical to skin's natural oils - instead of sitting on top creating a film, it absorbs completely and repairs from within. For anyone who's exhausted from trying everything with nothing to show for it, the answer might be to try almost nothing. Get your jar today and finally see yourself in the mirror again. 30-day money-back guarantee because we know it works! 🐄
Restore Your Skin in 3 Weeks!
Learn moreThe funnel behind it
Offer: Tallow & Honey Balm - 5 natural ingredients (grass-fed tallow, raw honey, beeswax, olive oil, no fillers/preservatives). Results in 3 weeks to 4+ weeks. One jar lasts 2-3 months (~50 cents/day). 30-day money-back guarantee.
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This is a high-trust, education-first landing page for a premium natural skincare product (tallow + honey balm). Strengths: exceptional social proof with named testimonials and dramatic before/after photos, clear scientific explanation of why tallow works, transparent sourcing from family farm, specific results timeline, and strong message-to-ad alignment. The page builds credibility through detailed explanation of the problem (harsh chemical creams) and solution (bioidentical tallow). Weaknesses: slow PageSpeed score (47) will hurt conversions; soft 'Learn more' CTA suggests no direct purchase option visible; price not prominently displayed; narrow focus on eczema/children may not match broader 'restore your skin' ad messaging; missing third-party certifications or dermatologist validation. The long-form educational approach is appropriate for a premium product but requires fast loading and clear purchase path to convert effectively.
What this funnel does right. Steal these.
- Message match: Excellent alignment between ad and landing page. Ad emphasizes 'beef tallow + raw honey' and 'bioidentical to skin's natural oils' - page deeply explores this science. Ad's 'exhausted from trying everything' mirrors page's narrative about harsh creams failing. Ad's 30-day guarantee matches page. Slight mismatch: ad mentions 'beauty industry' broadly; page focuses heavily on eczema/children.
- Trust signals: Strong trust signals: family farm operation (photo of family, cattle, beehives), transparent ingredient sourcing (5 ingredients listed with sources), named testimonials with specific results, before/after medical-grade photos, educational content explaining science, 30-day money-back guarantee. Missing: third-party certifications, dermatologist endorsements, customer review count, company credentials/years in business.
- Headline: Strong, benefit-driven headline 'Restore Your Skin in 3 Weeks!' matches ad promise. Creates urgency and specificity. Page title 'Finally, A Safe Solution That Actually Calms Your Child's Eczema' is even stronger but targets narrower audience (parents vs. general skin issues).
- Social proof: Excellent social proof: named testimonial from Sarah (mother of 3) with specific, emotional quote about first night results. Before/after photo (Emma, age 4) showing dramatic 2-week improvement. Timeline of results documented. Multiple condition improvements listed (psoriasis, keratosis pilaris, acne, cradle cap, diaper rash, scars). Missing: review count/star rating, number of customers served.
- Offer clarity: Clear value proposition: tallow + honey balm for eczema/skin issues. Specific timeline (3 weeks, 2-3 months jar life), pricing context (50 cents/day), and 30-day money-back guarantee. One minor gap: no explicit price shown on landing page.
- Mobile experience: Page appears mobile-responsive with readable text and stacked layouts. Images scale appropriately. However, no explicit mobile optimization signals visible (button sizing, tap targets). Long-form educational content may require excessive scrolling on mobile. Diagram and before/after photos render but may be small on mobile.
Where it's weak
- Page speed: PageSpeed score of 47 is poor. Page loads slowly, likely due to multiple high-resolution images (before/after photos, farm imagery, product shots). Slow speed increases bounce rate and reduces conversions, especially on mobile. Critical issue for performance.
Full breakdown
CTA is 'Learn more' - soft conversion language. Page appears designed for education/trust-building rather than direct purchase. No visible 'Buy Now' or 'Add to Cart' button in captured images. Soft CTA appropriate for high-consideration product but may reduce conversion velocity.
PageSpeed score of 47 is poor. Page loads slowly, likely due to multiple high-resolution images (before/after photos, farm imagery, product shots). Slow speed increases bounce rate and reduces conversions, especially on mobile. Critical issue for performance.
Strong trust signals: family farm operation (photo of family, cattle, beehives), transparent ingredient sourcing (5 ingredients listed with sources), named testimonials with specific results, before/after medical-grade photos, educational content explaining science, 30-day money-back guarantee. Missing: third-party certifications, dermatologist endorsements, customer review count, company credentials/years in business.
Page appears mobile-responsive with readable text and stacked layouts. Images scale appropriately. However, no explicit mobile optimization signals visible (button sizing, tap targets). Long-form educational content may require excessive scrolling on mobile. Diagram and before/after photos render but may be small on mobile.
Strong, benefit-driven headline 'Restore Your Skin in 3 Weeks!' matches ad promise. Creates urgency and specificity. Page title 'Finally, A Safe Solution That Actually Calms Your Child's Eczema' is even stronger but targets narrower audience (parents vs. general skin issues).
Excellent social proof: named testimonial from Sarah (mother of 3) with specific, emotional quote about first night results. Before/after photo (Emma, age 4) showing dramatic 2-week improvement. Timeline of results documented. Multiple condition improvements listed (psoriasis, keratosis pilaris, acne, cradle cap, diaper rash, scars). Missing: review count/star rating, number of customers served.
Excellent alignment between ad and landing page. Ad emphasizes 'beef tallow + raw honey' and 'bioidentical to skin's natural oils' - page deeply explores this science. Ad's 'exhausted from trying everything' mirrors page's narrative about harsh creams failing. Ad's 30-day guarantee matches page. Slight mismatch: ad mentions 'beauty industry' broadly; page focuses heavily on eczema/children.
Clear value proposition: tallow + honey balm for eczema/skin issues. Specific timeline (3 weeks, 2-3 months jar life), pricing context (50 cents/day), and 30-day money-back guarantee. One minor gap: no explicit price shown on landing page.
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