Frøya Organics
Facebook · Instagram · Audience Network · Image
The ad
At 52, I felt like my face aged overnight. Wrinkles, sagging jowls, acne—I wasted $1000ds on retinol and fancy creams that only hurt my skin. I almost tried Botox, but I wanted to look younger, not frozen. Then a friend revealed a strange discovery from Norway. Skeptical, I tried it, and just five days later, my husband accused me of secretly getting work done. My daughter stole my jars, and friends demanded my secret. I finally felt like myself again. Curious what worked after everything else failed? Click the link below to discover the secret that erased 10 years off my face.
My Husband Was Shocked
Learn moreThe funnel behind it
Offer: 46% OFF (mechanics unclear - no pricing shown)
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page suffers from critical misalignment between ad promise and page delivery. The ad creates urgency and curiosity around a specific Norwegian skincare discovery with dramatic before/after social proof (husband, daughter, friends). The landing page abandons this narrative entirely, instead presenting a generic concern-selector quiz with no product identification, pricing transparency, or conversion clarity. The 46% discount offer is mentioned but never explained or applied. PageSpeed of 40 creates severe performance friction. Most critically, there's zero social proof despite the ad being built entirely on testimonial-style claims. The page reads as a lead-gen quiz rather than a product sales page, creating expectation mismatch. Users clicking from the ad will experience confusion about what product they're actually buying and why.
What this funnel does right. Steal these.
- Mobile experience: Layout appears mobile-responsive with full-width buttons and readable text. However, the long vertical scroll and multiple selection steps may create friction on mobile devices.
Where it's weak
- Page speed: PageSpeed score of 40 is poor. This significantly impacts user experience, especially on mobile. Slow load times will increase bounce rates and reduce conversions.
- Social proof: No testimonials, reviews, ratings, user counts, or social proof visible on the page. The ad mentions husband, daughter, and friends' reactions, but the landing page provides zero verification or third-party validation of these claims.
- Trust signals: No trust signals visible: no company credentials, certifications, ingredient transparency, money-back guarantee, or security badges. The ad's anecdotal story lacks verification. FRØYK branding alone is insufficient. High skepticism risk given the 'secret discovery' narrative.
- Message match: Ad promises a specific 'Norwegian discovery' secret product that 'erased 10 years off face.' Landing page shows generic skincare concern categories (fine lines, dry skin, acne, dull hair) with no mention of the Norwegian product, its name, or unique mechanism. Significant disconnect.
- Offer clarity: The page asks users to pick concerns to 'save extra' on 46% off, but the actual offer mechanics are unclear. No pricing, discount code, or clear product bundle is visible. The 'Norwegian discovery' from the ad is never explicitly named or explained.
- Call to action: Primary CTA appears to be the orange buttons for selecting concerns, but they don't clearly lead to purchase or checkout. 'Learn more' from ad doesn't match the selection-based interaction. No clear conversion path visible.
- Headline: Page headline is missing from captured content. The ad headline 'My Husband Was Shocked' is emotionally resonant but the landing page doesn't reinforce or expand on this narrative hook effectively.
Full breakdown
Primary CTA appears to be the orange buttons for selecting concerns, but they don't clearly lead to purchase or checkout. 'Learn more' from ad doesn't match the selection-based interaction. No clear conversion path visible.
PageSpeed score of 40 is poor. This significantly impacts user experience, especially on mobile. Slow load times will increase bounce rates and reduce conversions.
No trust signals visible: no company credentials, certifications, ingredient transparency, money-back guarantee, or security badges. The ad's anecdotal story lacks verification. FRØYK branding alone is insufficient. High skepticism risk given the 'secret discovery' narrative.
Layout appears mobile-responsive with full-width buttons and readable text. However, the long vertical scroll and multiple selection steps may create friction on mobile devices.
Page headline is missing from captured content. The ad headline 'My Husband Was Shocked' is emotionally resonant but the landing page doesn't reinforce or expand on this narrative hook effectively.
No testimonials, reviews, ratings, user counts, or social proof visible on the page. The ad mentions husband, daughter, and friends' reactions, but the landing page provides zero verification or third-party validation of these claims.
Ad promises a specific 'Norwegian discovery' secret product that 'erased 10 years off face.' Landing page shows generic skincare concern categories (fine lines, dry skin, acne, dull hair) with no mention of the Norwegian product, its name, or unique mechanism. Significant disconnect.
The page asks users to pick concerns to 'save extra' on 46% off, but the actual offer mechanics are unclear. No pricing, discount code, or clear product bundle is visible. The 'Norwegian discovery' from the ad is never explicitly named or explained.
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