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Frøya Organics

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Active
Days running
340 days
Funnel score
63/100
Page speed
52/100

The ad

Frøya Organics ad creative

Ever felt like a grey old hag while your friend looks like they found the fountain of youth? Same here — until I discovered her secret. So, here’s what happened. About a year ago, I started to feel my skin get really dry and it turned red, flaky and wrinkles started showing everywhere… Every single day I felt like I spotted a new problem when I checked my skin in the mirror. You see, as a young woman I used to proudly go out without wearing makeup… People would tell me that I was glowing and people thought I was younger than my friends… Now, I felt like I needed to spend 30 min+ putting on makeup to look semi-presentable before a social setting It really affected my confidence…! I had to do something about it…I started trying all the skincare trends — thousands of dollars spent… And what happened? It made it all worse. I felt like I was completely out of luck… whatever I did to my skin it just got worse That was until I met a good friend from college… She used to be one of the girls I used to go out with back then, and people always thought she was my older sister Now… it seemed quite the opposite, she had a youthful glow while I felt like a grey old hag… But what she told me really surprised me… she told me that when it comes to skincare it’s not about stopping acne, increasing elasticity or whitening the skin to remove age spots… She said it was this one thing that controlled all the other tings She had stopped using all her skincare and stopped washing her skin all the time… Then she had used a 20-second minimal skincare system with just 3 natural balms. This way she built up her skin barrier again, and the skin itself corrected all the problems with her skin. I asked her to let me try hers, but she said that I should buy my own as a real adult LOL 🤪 Luckily she gave me a secret link with a 25% discount and a money back guarantee if I didn’t like them! I got the system a little later and I was surprised by how small they were, but as she told me — these balms are 100% active ingredients while most skincare is 70-90% water, fillers and nasty chemicals… And lo and behold… the very first night I used them I felt my skin growing healthy again. I know it’s a weird thing to say, but it felt like my skin cells were waking up! Now, a week later, my skin glows, is supple and dewy. It’s like I’m 29 again! The secret link she gave me with 25% is still active (for now), and you can use it here: https://froyaorganics.com/pages/froya-organics-hyper-potent-arctic-balms-for-mature-skin

“My skin cells are waking up!”

Learn more
Angle: Social proof + before/after transformation through minimal skincare barrier repairHook: Relatable pain point (aging anxiety) with surprising twist (less is more solution)Format: Long-form testimonial carousel or single image with text overlay

The funnel behind it

Frøya Organics landing page

Offer: 46% off (with concern-based selection gamification)

63/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page uses a personalized narrative-driven approach with gamified concern selection to drive engagement. The 46% discount offer is prominent and the message alignment between ad and page is strong. However, the page suffers from three critical weaknesses: (1) Lack of social proof/testimonials despite relying heavily on a friend's testimonial in ad copy, (2) Moderate page speed (52) that could hurt conversion on mobile, and (3) Unclear CTA hierarchy with multiple buttons that don't explicitly state next steps. The concern-selection buttons add friction rather than streamlining the path to purchase. The page would benefit from adding customer reviews, faster loading, and a clearer primary CTA. The discount discrepancy (25% in ad vs 46% on page) creates minor trust friction.

What this funnel does right. Steal these.

  • Mobile experience: Page appears well-optimized for mobile. Buttons are large and tappable. Text is readable. Layout is vertical and responsive. No obvious mobile usability issues in visible sections.
  • Message match: Strong alignment between ad narrative (skin barrier repair, minimal 3-balm system, natural ingredients, dramatic transformation) and page messaging. Page reinforces the 'pick your concerns' angle from ad. Discount discrepancy (25% vs 46%) is minor friction.
  • Headline: Strong emotional headline 'WANT 46% OFF?' is attention-grabbing and benefit-driven. Matches ad headline reasonably well. Clear value proposition but could be more specific about the product.
  • Offer clarity: 46% off discount is clearly stated at top. However, the offer structure is somewhat unclear - mentions 25% in ad copy but 46% on page. The 'pick your biggest concerns' gamification adds friction rather than clarity.

Where it's weak

  • Social proof: Minimal social proof visible. Ad copy contains first-person narrative (friend's story) but page itself shows no testimonials, reviews, ratings, or user-generated content. No trust badges, certifications, or third-party validation visible in captured sections.
  • Page speed: PageSpeed score of 52 indicates moderate performance issues. Below ideal threshold of 75+. May cause abandonment on mobile devices, particularly important for this demographic.
  • Trust signals: Limited trust signals. No visible customer testimonials, reviews, or ratings. No security badges, certifications, or guarantees displayed in captured sections. Ad mentions 'money back guarantee' but not visible on page. Brand logo present but minimal credibility markers.

Full breakdown

Call to action6/10

Multiple CTAs present (4 orange buttons for concern selection + 'I want to pay full price' option). Primary action is unclear - the concern buttons don't explicitly state they lead to purchase. Lacks urgency language. 'Learn more' from ad is vague.

Page speed5/10

PageSpeed score of 52 indicates moderate performance issues. Below ideal threshold of 75+. May cause abandonment on mobile devices, particularly important for this demographic.

Trust signals5/10

Limited trust signals. No visible customer testimonials, reviews, or ratings. No security badges, certifications, or guarantees displayed in captured sections. Ad mentions 'money back guarantee' but not visible on page. Brand logo present but minimal credibility markers.

Mobile experience8/10

Page appears well-optimized for mobile. Buttons are large and tappable. Text is readable. Layout is vertical and responsive. No obvious mobile usability issues in visible sections.

Headline7/10

Strong emotional headline 'WANT 46% OFF?' is attention-grabbing and benefit-driven. Matches ad headline reasonably well. Clear value proposition but could be more specific about the product.

Social proof4/10

Minimal social proof visible. Ad copy contains first-person narrative (friend's story) but page itself shows no testimonials, reviews, ratings, or user-generated content. No trust badges, certifications, or third-party validation visible in captured sections.

Message match8/10

Strong alignment between ad narrative (skin barrier repair, minimal 3-balm system, natural ingredients, dramatic transformation) and page messaging. Page reinforces the 'pick your concerns' angle from ad. Discount discrepancy (25% vs 46%) is minor friction.

Offer clarity7/10

46% off discount is clearly stated at top. However, the offer structure is somewhat unclear - mentions 25% in ad copy but 46% on page. The 'pick your biggest concerns' gamification adds friction rather than clarity.

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