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Frøya Organics

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All Frøya Organics ads & funnels →Meta Ad Library

Days running

454 days

Funnel score

56/100

Page speed

51/100

The ad

Nobel Prize-Winning Science for Ageless Skin✨ The process of "autophagy" – cellular self-renewal – was the subject of Yoshinori Ohsumi's Nobel Prize-winning research. This "self-eating" mechanism, first observed in the 1960s, allows cells to remove damaged components and recycle them for new growth. Let’s break it down: What is Autophagy? 🤔 It's like your skin cells' own recycling system! ♻️ They "eat" their damaged parts to clean house. Arctic Plants & Autophagy: 🌱❄️ Plants from the Arctic, used to extreme conditions, are often super good at this recycling process. Boosting Autophagy = Younger Skin: ✨ Stimulating this "self-eating" in your skin cells helps remove damaged stuff. Result? ➡️ Cell renewal, scar healing and fewer wrinkles! 👵➡️👩 The remarkable survival strategies of Arctic plants, fueled in part by efficient autophagy, inspire our approach to skin rejuvenation. * Nobel Prize Science from 2016. This invite-only link will you get you up to 40% off on the balms (only the first 100): https://froyaorganics.com/pages/fr-ya-organics-hyper-potent-arctic-balms-for-mature-skin

Younger SKIN or Money Back

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Angle: Scientific credibility through Nobel Prize-backed autophagy mechanism combined with scarcity and risk reversalHook: Authority/Scientific credibility hook leveraging Nobel Prize researchFormat: Video with educational explainer content

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The funnel behind it

Offer: 46% OFF - Pick your biggest concerns & save extra!

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56/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page suffers from a critical disconnect between ad promise and page delivery. The ad sells a compelling scientific story (Nobel Prize, autophagy, Arctic plants, skin renewal) but the page abandons this narrative entirely to push a generic discount offer. While the 46% off is clear and the mobile layout is solid, the page lacks essential trust signals, social proof, and speed optimization. The concern-selection buttons are clever for segmentation but don't function as strong conversion CTAs. The 51 PageSpeed score is concerning for mobile conversion. The page would benefit from: (1) incorporating the scientific narrative and product benefits, (2) adding testimonials/reviews, (3) reinforcing the money-back guarantee, (4) improving page speed, and (5) clarifying the primary conversion action beyond concern selection.

What this funnel does right. Steal these.

Mobile experience: Layout appears mobile-optimized with full-width buttons and readable typography. Vertical stacking works well for mobile. Good spacing and touch-friendly button sizes.
Headline: Strong headline 'WANT 46% OFF?' is attention-grabbing and benefit-driven. However, it's generic discount-focused rather than leveraging the unique 'Nobel Prize' angle from the ad, missing differentiation.
Offer clarity: 46% off is clearly stated and prominent. However, the ad mentions '40% off' while page shows '46% off' - discrepancy reduces clarity. The offer is conditional on selecting concerns, which adds friction.

Where it's weak

Social proof: Minimal social proof visible. No testimonials, reviews, user counts, or credibility markers shown. The Nobel Prize reference from ad is mentioned but not leveraged as social proof on the page. Missing critical trust-building elements.
Trust signals: Low trust signals. No visible company credentials, certifications, guarantees, or testimonials. The 'Money Back' promise in ad headline is not reinforced on page. Missing security badges, contact info, or brand authority markers. Nobel Prize reference underutilized.
Page speed: PageSpeed score of 51 is below acceptable threshold (should be 70+). This will negatively impact conversion rates, especially on mobile. Slow load times increase bounce risk.
Message match: Significant mismatch. Ad emphasizes Nobel Prize science, autophagy, Arctic plants, and skin rejuvenation benefits. Page focuses entirely on discount offer and concern selection. The scientific narrative and product benefits are absent from visible page content.

Full breakdown

Call to action6/10

Four orange buttons with specific skin concerns serve as CTAs, which is good for segmentation. However, they're not traditional conversion CTAs - they're selection buttons. The 'I want to pay full price' link is weak. No clear primary conversion action visible in captured content.

Page speed5/10

PageSpeed score of 51 is below acceptable threshold (should be 70+). This will negatively impact conversion rates, especially on mobile. Slow load times increase bounce risk.

Trust signals4/10

Low trust signals. No visible company credentials, certifications, guarantees, or testimonials. The 'Money Back' promise in ad headline is not reinforced on page. Missing security badges, contact info, or brand authority markers. Nobel Prize reference underutilized.

Mobile experience8/10

Layout appears mobile-optimized with full-width buttons and readable typography. Vertical stacking works well for mobile. Good spacing and touch-friendly button sizes.

Headline7/10

Strong headline 'WANT 46% OFF?' is attention-grabbing and benefit-driven. However, it's generic discount-focused rather than leveraging the unique 'Nobel Prize' angle from the ad, missing differentiation.

Social proof3/10

Minimal social proof visible. No testimonials, reviews, user counts, or credibility markers shown. The Nobel Prize reference from ad is mentioned but not leveraged as social proof on the page. Missing critical trust-building elements.

Message match5/10

Significant mismatch. Ad emphasizes Nobel Prize science, autophagy, Arctic plants, and skin rejuvenation benefits. Page focuses entirely on discount offer and concern selection. The scientific narrative and product benefits are absent from visible page content.

Offer clarity7/10

46% off is clearly stated and prominent. However, the ad mentions '40% off' while page shows '46% off' - discrepancy reduces clarity. The offer is conditional on selecting concerns, which adds friction.