Library/beauty· US

Frøya Organics

Facebook · Instagram · Audience Network · Video

Active

All Frøya Organics ads & funnels →Meta Ad Library

Days running

546 days

Funnel score

64/100

Page speed

45/100

The ad

"Literally transformed my skin! My wrinkles are visibly reduced in weeks, and my complexion is glowing. I've spent $2000+ on other products, but Froya is the first to deliver real results. Life-changing, it almost doesn’t feel right…!" Our secret Norwegian balms made from 100% natural arctic plants and beeswax will rejuvenate and nourish your skin. We back it up with a 60-day better skin or money-back guarantee 🤝

Ultra-Potent Natural Skincare

Learn more

Angle: Social proof + natural efficacy + risk reversalHook: Customer testimonial with dramatic results claimFormat: Video with testimonial voiceover or text overlay

View this ad in Meta Ad Library →

The funnel behind it

Offer: 46% off - Pick your biggest concerns & save extra!

Full landing page teardown →Visit landing page →

64/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page has a clear discount-driven offer structure with good visual hierarchy and mobile optimization. However, it suffers from critical gaps: (1) Poor page speed (45) will hurt conversions significantly, (2) Complete absence of social proof elements despite ad featuring a strong testimonial, (3) Unclear final CTA and conversion path, (4) Limited trust signals beyond the money-back guarantee. The page appears to be a quiz/selector for personalized offers rather than a direct sales page, which may be intentional but creates friction. The disconnect between the ad's emotional testimonial and the page's functional category selection is notable. Immediate priorities: improve page speed, add customer testimonials/reviews, clarify the conversion path, and strengthen trust indicators.

What this funnel does right. Steal these.

Mobile experience: Layout appears mobile-optimized with full-width buttons stacked vertically. Text is readable and buttons are appropriately sized for touch. Good responsive design visible in the captured sections.
Offer clarity: 46% off discount is clearly stated at top. Four specific skin concern categories are presented as selectable options, making the offer structure transparent. However, the exact discount application method (per category vs. overall) could be clearer.
Headline: "WANT 46% OFF?" is attention-grabbing and benefit-driven. Matches ad headline reasonably well. Secondary copy "Pick your biggest concerns & save extra!" adds clarity but could be more compelling.
Message match: Ad emphasizes natural ingredients, wrinkle reduction, and skin transformation. Landing page focuses on skin concern selection and discount. Good thematic alignment on skincare benefits, but page doesn't prominently feature the testimonial or natural/Norwegian ingredient story from the ad.

Where it's weak

Page speed: PageSpeed score of 45 is poor. This indicates slow load times that will negatively impact conversion rates, user experience, and SEO. Significant optimization needed.
Social proof: Ad contains a strong customer testimonial with specific claims (wrinkles reduced in weeks, $2000+ spent on competitors). However, the landing page visible sections show NO social proof elements—no reviews, ratings, testimonials, or trust badges. This is a significant gap between ad promise and page delivery.

Full breakdown

Call to action6/10

Primary CTA appears to be the four orange category buttons (implied selection flow). "Learn more" from ad is generic. No clear final conversion CTA visible in captured sections. The button design is good but the conversion path is unclear.

Page speed4/10

PageSpeed score of 45 is poor. This indicates slow load times that will negatively impact conversion rates, user experience, and SEO. Significant optimization needed.

Trust signals6/10

Ad mentions 60-day money-back guarantee (good trust signal). Froya branding is present. However, no visible trust badges, certifications, security seals, or third-party validation on the page. Missing customer reviews/testimonials that were promised in ad. No visible company credentials or ingredient transparency.

Mobile experience8/10

Layout appears mobile-optimized with full-width buttons stacked vertically. Text is readable and buttons are appropriately sized for touch. Good responsive design visible in the captured sections.

Headline7/10

"WANT 46% OFF?" is attention-grabbing and benefit-driven. Matches ad headline reasonably well. Secondary copy "Pick your biggest concerns & save extra!" adds clarity but could be more compelling.

Social proof5/10

Ad contains a strong customer testimonial with specific claims (wrinkles reduced in weeks, $2000+ spent on competitors). However, the landing page visible sections show NO social proof elements—no reviews, ratings, testimonials, or trust badges. This is a significant gap between ad promise and page delivery.

Message match7/10

Ad emphasizes natural ingredients, wrinkle reduction, and skin transformation. Landing page focuses on skin concern selection and discount. Good thematic alignment on skincare benefits, but page doesn't prominently feature the testimonial or natural/Norwegian ingredient story from the ad.

Offer clarity8/10

46% off discount is clearly stated at top. Four specific skin concern categories are presented as selectable options, making the offer structure transparent. However, the exact discount application method (per category vs. overall) could be clearer.