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Spot and Tango

Facebook · Instagram · Audience Network · Image

Active

All Spot and Tango ads & funnels →Meta Ad Library

Days running

37 days

Funnel score

80/100

Page speed

56/100

The ad

INTRODUCING UnKibble! • Whole food ingredients, not weird stuff • 40% cheaper than frozen fresh options • Fresh dog food without the fridge hassle Get a personalized plan for your pup & take 50% OFF your first trial! Delivered to your door, vet-developed and loved by picky eaters. Made in USA

UnKibble — Try for 50% Off Today 🐶

Learn more

Angle: Value + Convenience + HealthHook: Product Introduction with Benefit StackFormat: Image Ad

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The funnel behind it

Offer: ENJOY 50% OFF - AUTOMATICALLY APPLIED AT CHECKOUT

Visit landing page →

80/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page excels at building trust through multiple credibility signals (vet endorsements, media mentions, customer testimonials, 82M+ meals served) and clearly communicates the core value proposition with strong visual hierarchy and compelling product imagery. However, it's held back by a moderate PageSpeed score of 56, which could impact mobile conversion rates, and the primary CTA button text "GET STARTED" is somewhat generic rather than action-specific. The page does an excellent job matching the ad promise of 50% off, personalization, and whole food ingredients, with multiple CTAs strategically placed throughout to reduce friction.

What this funnel does right. Steal these.

Trust signals: Strong trust signals including vet endorsement with photo and credentials, 'Made in USA' badge, media credibility logos, high review count, and specific meal count (82.3M+) create strong credibility.
Social proof: Extensive social proof including 4.7/5 star rating (2,200+ reviews), media mentions (CNN, Forbes, Good Housekeeping, USA Today, TechCrunch), 82.3M+ meals served, customer testimonials with photos, and vet endorsement from Dr. Stephanie Liff.
Message match: Page perfectly matches ad claims: 50% off discount, personalized plans, whole food ingredients, fresh without fridge, vet-developed, and made in USA all prominently featured.
Offer clarity: The 50% discount is prominently displayed at the top, and the value proposition (40% cheaper than frozen, whole food ingredients, no fridge needed) is clearly articulated throughout.
Headline: The headline 'Human-Grade Dog Food At An Affordable Price' is clear and benefit-driven, though it could be more specific about the discount or personalization angle.
Call to action: Multiple CTAs present ('GET STARTED', 'SEE PLANS & PRICING', 'TRY UNKIBBLE', 'TAKE THE QUIZ') with good visual prominence in blue buttons, though primary CTA text is generic rather than benefit-driven.
Mobile experience: Layout appears mobile-optimized with stacked sections and touch-friendly buttons, though the PageSpeed score of 56 suggests potential performance issues on mobile devices.

Full breakdown

Call to action7/10

Multiple CTAs present ('GET STARTED', 'SEE PLANS & PRICING', 'TRY UNKIBBLE', 'TAKE THE QUIZ') with good visual prominence in blue buttons, though primary CTA text is generic rather than benefit-driven.

Page speed6/10

PageSpeed score of 56 indicates moderate performance issues that could impact mobile user experience and conversion rates.

Trust signals9/10

Strong trust signals including vet endorsement with photo and credentials, 'Made in USA' badge, media credibility logos, high review count, and specific meal count (82.3M+) create strong credibility.

Mobile experience7/10

Layout appears mobile-optimized with stacked sections and touch-friendly buttons, though the PageSpeed score of 56 suggests potential performance issues on mobile devices.

Headline8/10

The headline 'Human-Grade Dog Food At An Affordable Price' is clear and benefit-driven, though it could be more specific about the discount or personalization angle.

Social proof9/10

Extensive social proof including 4.7/5 star rating (2,200+ reviews), media mentions (CNN, Forbes, Good Housekeeping, USA Today, TechCrunch), 82.3M+ meals served, customer testimonials with photos, and vet endorsement from Dr. Stephanie Liff.

Message match9/10

Page perfectly matches ad claims: 50% off discount, personalized plans, whole food ingredients, fresh without fridge, vet-developed, and made in USA all prominently featured.

Offer clarity9/10

The 50% discount is prominently displayed at the top, and the value proposition (40% cheaper than frozen, whole food ingredients, no fridge needed) is clearly articulated throughout.

More ads from Spot and Tango

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693dIMAGE

We have names for our dogs, but what do they call us? 🤔 Comment your given names below! 👇⁠ ⁠ P.S. UnKibble is 50% off with code: STINSTAGRAM 🤫 👀 #dogmemes #dogparent #doglover #dogs #dogsofinstagram #dogmom #dogdad

—funnel score

655dIMAGE

A little nap with your dog never hurt anyone! 🛌🐶⁠ ⁠ #dogmemes #funnydogs #dogparent #doglover #dogs #dogsofinstagram #doglife #kermit #kermitmeme #dogmeme

—funnel score