Frøya Organics
Facebook · Instagram · Audience Network · Video
The ad
Retinol is Ruining Your Skin. It thins your barrier. Hyaluronic acid? It dehydrates you. It’s time to stop the damage—40% OFF today.
Your skincare is making you age faster 🤯
Learn moreThe funnel behind it
Offer: 46% OFF - Pick your biggest concerns & save extra!
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page effectively captures the ad's provocative messaging about skincare damage and presents a clear discount offer with personalized concern-targeting. The design is mobile-friendly and visually organized. However, it suffers from three critical weaknesses: (1) Complete absence of social proof/testimonials—critical for skincare conversion; (2) Moderate page speed (56) that may cause abandonment; (3) Limited trust signals to validate the bold claims made in the ad. The CTA structure is unique (concern-selection buttons) but lacks a clear final conversion button in visible sections. The 46% vs 40% discount discrepancy between ad and page is a minor issue. Overall, the page has strong offer clarity and message match but needs social proof and performance optimization to maximize conversion.
What this funnel does right. Steal these.
- Mobile experience: Layout appears mobile-optimized with stacked buttons and readable typography. Full-width orange buttons are touch-friendly. Text hierarchy is clear on mobile viewport. No obvious mobile usability issues in visible sections.
- Headline: Strong, attention-grabbing headline 'WANT 46% OFF?' directly addresses the offer. Subheading 'Pick your biggest concerns & save extra!' creates curiosity and engagement. Aligns well with ad's provocative angle about skincare damage.
- Message match: Strong alignment between ad and page. Ad claims skincare is damaging skin; page offers targeted solutions for specific concerns (fine lines, sensitivity, acne, dull hair). The provocative angle matches the concern-based approach. 46% vs 40% discount is minor inconsistency.
- Offer clarity: Clear 46% discount offer prominently displayed. However, ad mentions 40% OFF while page shows 46% OFF—minor discrepancy. Offer is conditional on selecting skin concerns, which adds slight friction but is transparent.
- Call to action: Four orange button CTAs are visually prominent and action-oriented (targeting specific skin concerns). However, they're selection buttons rather than traditional conversion CTAs. The 'I want to pay full price' link at bottom is unusual and may confuse users. No clear final checkout CTA visible in captured content.
Where it's weak
- Social proof: No visible social proof elements on captured sections—no testimonials, reviews, ratings, user counts, or trust badges. This is a significant weakness for a skincare product page where social proof typically drives conversion.
- Trust signals: Limited trust signals visible. No customer testimonials, certifications, guarantees, or brand credentials shown in captured sections. Froya Organics branding is present but no trust badges, security seals, or social proof. The provocative ad claims about retinol/hyaluronic acid without substantiation may raise skepticism.
Full breakdown
Four orange button CTAs are visually prominent and action-oriented (targeting specific skin concerns). However, they're selection buttons rather than traditional conversion CTAs. The 'I want to pay full price' link at bottom is unusual and may confuse users. No clear final checkout CTA visible in captured content.
PageSpeed score of 56 indicates moderate performance issues. This is below ideal (70+) and may impact conversion rates, particularly on mobile. Loading delays could cause abandonment before users see the offer.
Limited trust signals visible. No customer testimonials, certifications, guarantees, or brand credentials shown in captured sections. Froya Organics branding is present but no trust badges, security seals, or social proof. The provocative ad claims about retinol/hyaluronic acid without substantiation may raise skepticism.
Layout appears mobile-optimized with stacked buttons and readable typography. Full-width orange buttons are touch-friendly. Text hierarchy is clear on mobile viewport. No obvious mobile usability issues in visible sections.
Strong, attention-grabbing headline 'WANT 46% OFF?' directly addresses the offer. Subheading 'Pick your biggest concerns & save extra!' creates curiosity and engagement. Aligns well with ad's provocative angle about skincare damage.
No visible social proof elements on captured sections—no testimonials, reviews, ratings, user counts, or trust badges. This is a significant weakness for a skincare product page where social proof typically drives conversion.
Strong alignment between ad and page. Ad claims skincare is damaging skin; page offers targeted solutions for specific concerns (fine lines, sensitivity, acne, dull hair). The provocative angle matches the concern-based approach. 46% vs 40% discount is minor inconsistency.
Clear 46% discount offer prominently displayed. However, ad mentions 40% OFF while page shows 46% OFF—minor discrepancy. Offer is conditional on selecting skin concerns, which adds slight friction but is transparent.
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