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Spot and Tango

Facebook · Instagram · Audience Network · Video

Active

All Spot and Tango ads & funnels →Meta Ad Library

Days running

78 days

Funnel score

74/100

Page speed

45/100

The ad

🚨 LIMITED TIME: Take 50% Off Your First Box 🚨 🥩100% whole food ingredients ✨Costs 40% less than fresh-frozen 🌱Fresh without the fridge 👩‍⚕️Vet-developed & customized 📦Made in the USA UnKibble gives your dog the nutrition of fresh food—without the fridge, prep, or price tag. No thawing, no mess, no mystery ingredients. Just real food, perfectly portioned, and ready to serve.

UnKibble — Try for 50% Off Today 🐶

Shop now

Angle: Convenience + Quality + Value - Fresh dog food without refrigeration at half the priceHook: Urgency + Discount (Limited time 50% off)Format: Video

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The funnel behind it

Offer: ENJOY 50% OFF - AUTOMATICALLY APPLIED AT CHECKOUT

Visit landing page →

74/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page excels at building trust through multiple credibility signals (vet endorsements, media mentions, 83M+ meals served, 4.7/5 star reviews) and clearly communicates the core value proposition with strong visual hierarchy and compelling product imagery. However, it suffers from a slow page speed (45), inconsistent CTA messaging across the page (mixing "GET STARTED," "SEE PLANS & PRICING," "TRY UNKIBBLE," "TAKE THE QUIZ"), and the primary CTA button text doesn't match the ad's "Shop now" promise, creating friction in the conversion path. The mobile experience appears functional but could be optimized further, and while the offer is prominent at the top, the multiple competing CTAs dilute conversion focus.

What this funnel does right. Steal these.

Trust signals: Strong trust signals including vet endorsement with photo, AAFCO compliance badge, 'Made in the USA' callout, risk-free 14-day trial, and extensive customer reviews build credibility.
Social proof: Exceptional social proof with 4.7/5 stars (2,200+ reviews), 83.5M+ meals served, media mentions (CNN, Forbes, Good Housekeeping, USA Today, TechCrunch), vet endorsement from Dr. Stephanie Liff, and customer testimonials.
Headline: The headline 'Human-Grade Dog Food At An Affordable Price' is clear and benefit-driven, directly addressing the core value proposition.
Offer clarity: The 50% off offer is prominently displayed at the top in a banner, though the exact terms (first box only, auto-applied) could be more visible above the fold.
Mobile experience: Layout appears mobile-responsive with stacked sections and appropriately sized buttons, though the multiple CTAs create navigation friction on smaller screens.
Message match: Page aligns well with ad's core claims (whole food, 40% savings, vet-developed, made in USA) but emphasizes quiz/personalization more than the ad's direct 'shop now' urgency.

Where it's weak

Page speed: PageSpeed score of 45 indicates slow performance; this significantly impacts user experience and conversion rates, particularly on mobile devices.

Full breakdown

Call to action6/10

Multiple competing CTAs throughout the page ('GET STARTED,' 'SEE PLANS & PRICING,' 'TRY UNKIBBLE,' 'TAKE THE QUIZ') create confusion; primary CTA text doesn't match ad promise of 'Shop now.'

Page speed5/10

PageSpeed score of 45 indicates slow performance; this significantly impacts user experience and conversion rates, particularly on mobile devices.

Trust signals9/10

Strong trust signals including vet endorsement with photo, AAFCO compliance badge, 'Made in the USA' callout, risk-free 14-day trial, and extensive customer reviews build credibility.

Mobile experience7/10

Layout appears mobile-responsive with stacked sections and appropriately sized buttons, though the multiple CTAs create navigation friction on smaller screens.

Headline8/10

The headline 'Human-Grade Dog Food At An Affordable Price' is clear and benefit-driven, directly addressing the core value proposition.

Social proof9/10

Exceptional social proof with 4.7/5 stars (2,200+ reviews), 83.5M+ meals served, media mentions (CNN, Forbes, Good Housekeeping, USA Today, TechCrunch), vet endorsement from Dr. Stephanie Liff, and customer testimonials.

Message match7/10

Page aligns well with ad's core claims (whole food, 40% savings, vet-developed, made in USA) but emphasizes quiz/personalization more than the ad's direct 'shop now' urgency.

Offer clarity8/10

The 50% off offer is prominently displayed at the top in a banner, though the exact terms (first box only, auto-applied) could be more visible above the fold.

More ads from Spot and Tango

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693dIMAGE

We have names for our dogs, but what do they call us? 🤔 Comment your given names below! 👇⁠ ⁠ P.S. UnKibble is 50% off with code: STINSTAGRAM 🤫 👀 #dogmemes #dogparent #doglover #dogs #dogsofinstagram #dogmom #dogdad

—funnel score

655dIMAGE

A little nap with your dog never hurt anyone! 🛌🐶⁠ ⁠ #dogmemes #funnydogs #dogparent #doglover #dogs #dogsofinstagram #doglife #kermit #kermitmeme #dogmeme

—funnel score