Library/beauty· US

Frøya Organics

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Active

All Frøya Organics ads & funnels →Meta Ad Library

Days running

195 days

Funnel score

64/100

Page speed

49/100

The ad

WE ARE SORRY 💔 We honestly didn’t expect this … So many women are now choosing Frøya’s Anti-Aging Skincare Set as their go-to solution for smoother, firmer and more radiant skin – and our Limited-Time 40% OFF Subscription Sale is ending soon. The set is designed to reduce fine lines, improve elasticity and deeply nourish the skin using active ingredients from Nordic nature and the sea, all without harsh treatments or synthetic additives. Since we produce in small batches to ensure the highest quality, stock is running dangerously low (we might not have stock for everybody – SORRY!) If you’ve been curious about trying Frøya, now is the moment – this offer ends as soon as we sell out. Once it’s gone … it’s gone.

Warning: LOW STOCK

Shop now

Angle: Scarcity and FOMO with social proofHook: Apology/concern opener with urgencyFormat: Image ad with text overlay

View this ad in Meta Ad Library →

The funnel behind it

Offer: 46% OFF - Pick your biggest concerns & save extra!

Visit landing page →

64/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page effectively communicates a discount offer with clear urgency messaging around low stock. The page-to-ad alignment is strong, and the mobile layout is clean. However, the page has critical weaknesses: (1) PageSpeed score of 49 is significantly below acceptable standards and will harm conversions; (2) Complete absence of social proof (reviews, testimonials, ratings) undermines credibility; (3) Trust signals are minimal despite mentioning quality/natural ingredients. The selection mechanism is engaging but lacks reassurance elements. The 'I want to pay full price' link at bottom suggests some users may be skeptical of the discount legitimacy. Overall, this is a decent offer presentation hampered by poor performance and insufficient trust-building elements.

What this funnel does right. Steal these.

Mobile experience: Layout appears mobile-optimized with full-width buttons stacked vertically. Text is readable. Spacing is appropriate. No obvious mobile usability issues in captured sections. Minor deduction for potential navigation clarity.
Message match: Strong alignment between ad and page. Ad emphasizes low stock/urgency and 40% off; page delivers 46% off offer with selection mechanism. Anti-aging benefits mentioned in ad are reflected in button categories (fine lines, wrinkles, dark circles). Good thematic consistency.
Offer clarity: 46% off discount is clearly stated. Multiple selection buttons allow customization. Offer terms are explicit (limited time, low stock). Minor deduction for not showing final price after discount.
Call to action: Clear 'Shop now' CTA visible. However, only one CTA button shown in captured content. No secondary CTAs or urgency reinforcement buttons. Could benefit from multiple conversion opportunities.
Headline: Main headline 'WANT 46% OFF?' is clear and benefit-focused. Subheadline 'Pick your biggest concerns & save extra!' creates engagement. Ad headline 'Warning: LOW STOCK' creates urgency but page headline doesn't reinforce it as strongly.

Where it's weak

Page speed: PageSpeed score of 49 is poor. Page loads slowly, which negatively impacts conversion rates and user experience. This is a significant CRO liability, especially for time-sensitive offers.
Social proof: No visible testimonials, reviews, ratings, or user-generated content on captured sections. Ad mentions 'so many women are choosing Frøya' but page provides no quantifiable proof, customer quotes, or trust badges. Significant weakness.

Full breakdown

Call to action7/10

Clear 'Shop now' CTA visible. However, only one CTA button shown in captured content. No secondary CTAs or urgency reinforcement buttons. Could benefit from multiple conversion opportunities.

Page speed3/10

PageSpeed score of 49 is poor. Page loads slowly, which negatively impacts conversion rates and user experience. This is a significant CRO liability, especially for time-sensitive offers.

Trust signals6/10

Brand logo present (Frøya). Mentions 'Nordic nature' and quality production. However, no security badges, certifications, guarantees, or return policy visible. No customer testimonials or third-party validation. Moderate trust signals but could be stronger.

Mobile experience8/10

Layout appears mobile-optimized with full-width buttons stacked vertically. Text is readable. Spacing is appropriate. No obvious mobile usability issues in captured sections. Minor deduction for potential navigation clarity.

Headline7/10

Main headline 'WANT 46% OFF?' is clear and benefit-focused. Subheadline 'Pick your biggest concerns & save extra!' creates engagement. Ad headline 'Warning: LOW STOCK' creates urgency but page headline doesn't reinforce it as strongly.

Social proof4/10

No visible testimonials, reviews, ratings, or user-generated content on captured sections. Ad mentions 'so many women are choosing Frøya' but page provides no quantifiable proof, customer quotes, or trust badges. Significant weakness.

Message match8/10

Strong alignment between ad and page. Ad emphasizes low stock/urgency and 40% off; page delivers 46% off offer with selection mechanism. Anti-aging benefits mentioned in ad are reflected in button categories (fine lines, wrinkles, dark circles). Good thematic consistency.

Offer clarity8/10

46% off discount is clearly stated. Multiple selection buttons allow customization. Offer terms are explicit (limited time, low stock). Minor deduction for not showing final price after discount.