Frøya Organics
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The ad
A Harvard dermatology study just shattered everything we thought about skincare. They tracked 1,200 women using premium anti-aging creams for 6 months. The result? Zero structural improvement in wrinkle depth. "We expected small changes," says lead researcher Dr. Kohn. "We found nothing." The culprit? Something called molecular size. Think of your skin like a tennis net. Water molecules slip through easily—they're tiny at 18 Daltons. But the "active ingredients" in your expensive cream? They're 50,000+ Daltons. It's like trying to squeeze a bowling ball through a buttonhole. Here's what stunned researchers: When they tested molecules under 500 Daltons, everything changed. Wrinkles decreased 47% in 4 weeks. Skin density increased 38%. Real changes visible on ultrasound. "We've been putting expensive ingredients on TOP of skin for decades," Dr. Kohn explains. "They never reach the dermis where aging happens." Norwegian scientists stumbled on the solution in 2025. They created 240-Dalton molecules from arctic plants that actually penetrate. A small brand grabbed the patents while mainstream brands slept. Dermatologists in 138 European clinics now use it exclusively. It just won the highest consumer award after beating dozens of luxury brands. See why plastic surgeons call this "the death of Botox" →
Harvard Study: “We’ve Been Applying Anti-Aging Creams Wrong For 30 Years.”
Shop nowThe funnel behind it
Offer: 46% OFF - Pick your biggest concerns & save extra!
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page suffers from a critical disconnect between ad promise and page delivery. The ad uses sophisticated social proof (Harvard study, named researcher, clinical validation, awards) to establish credibility and justify the discount. However, the landing page abandons this narrative entirely, presenting only a generic discount offer with skin-concern selection buttons. There's no mention of the scientific claims, product benefits, or differentiators that drove the click. The page appears to be a generic discount funnel rather than a purpose-built landing page for this specific campaign. While the mobile design is solid and the discount offer is clear, the lack of trust signals, missing social proof, and poor message match significantly undermine conversion potential. The moderate PageSpeed score (53) adds friction. The page needs: (1) integration of ad claims and social proof, (2) product information and benefits, (3) trust indicators and credentials, (4) clearer product-specific CTAs, and (5) performance optimization.
What this funnel does right. Steal these.
- Mobile experience: Layout appears mobile-optimized with full-width buttons, readable typography, and vertical stacking. Buttons are appropriately sized for touch. Good mobile UX structure visible.
- Headline: Strong, curiosity-driven headline that matches ad copy well. 'WANT 46% OFF?' is direct and attention-grabbing. Creates clear value proposition.
- Offer clarity: 46% off discount is clearly stated upfront. However, the offer mechanism (pick concerns to unlock discount) is somewhat convoluted. The actual product/brand name and what's being sold isn't immediately clear on visible sections.
Where it's weak
- Trust signals: Low trust signals visible. No brand credentials, certifications, or company information shown. Ad makes bold claims (Harvard study, 47% wrinkle reduction, plastic surgeon endorsements) but page provides zero substantiation. Missing: about section, credentials, guarantees, contact info, or third-party validation.
- Social proof: Minimal social proof visible. Ad mentions Harvard study, Dr. Kohn, Norwegian scientists, 138 European clinics, and award wins—but landing page shows none of this. No testimonials, reviews, ratings, or credentials visible in captured sections. Major disconnect between ad claims and page proof.
- Page speed: PageSpeed score of 53 indicates moderate performance issues. Below ideal threshold (70+). May impact conversion rates and user experience, particularly on mobile.
- Message match: Significant mismatch. Ad heavily emphasizes Harvard study, molecular size science, Dr. Kohn quotes, Norwegian innovation, and clinical validation. Landing page shows only a generic discount offer with concern-selection buttons. No mention of the scientific claims, study results, or product differentiation visible.
Full breakdown
Primary CTA appears to be selecting concern categories (buttons for skin issues). Secondary CTA 'I want to pay full price' is present but weak. No clear 'Shop Now' or checkout CTA visible in captured sections. CTAs are somewhat buried in the selection flow.
PageSpeed score of 53 indicates moderate performance issues. Below ideal threshold (70+). May impact conversion rates and user experience, particularly on mobile.
Low trust signals visible. No brand credentials, certifications, or company information shown. Ad makes bold claims (Harvard study, 47% wrinkle reduction, plastic surgeon endorsements) but page provides zero substantiation. Missing: about section, credentials, guarantees, contact info, or third-party validation.
Layout appears mobile-optimized with full-width buttons, readable typography, and vertical stacking. Buttons are appropriately sized for touch. Good mobile UX structure visible.
Strong, curiosity-driven headline that matches ad copy well. 'WANT 46% OFF?' is direct and attention-grabbing. Creates clear value proposition.
Minimal social proof visible. Ad mentions Harvard study, Dr. Kohn, Norwegian scientists, 138 European clinics, and award wins—but landing page shows none of this. No testimonials, reviews, ratings, or credentials visible in captured sections. Major disconnect between ad claims and page proof.
Significant mismatch. Ad heavily emphasizes Harvard study, molecular size science, Dr. Kohn quotes, Norwegian innovation, and clinical validation. Landing page shows only a generic discount offer with concern-selection buttons. No mention of the scientific claims, study results, or product differentiation visible.
46% off discount is clearly stated upfront. However, the offer mechanism (pick concerns to unlock discount) is somewhat convoluted. The actual product/brand name and what's being sold isn't immediately clear on visible sections.
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